Zeng Yue, Deputy Mayor Of Dalang Town: New Pattern Of Short Video Live Broadcast Of Wool Textile Industry

On August 13, the first 2020 "China (Dalang) wool textile industry short video broadcast summit" was held in Dongguan grand hotel. This activity aims to let more enterprises understand short video + live broadcast through Fenghui. The combination of short video and live broadcast can make wool weaving enterprises integrate into different sales channels in the post epidemic era. At the same time, for enterprises to connect with the top domestic traffic platform, cater to the new outlet of Internet traffic, and enable the sales of textile industry.

During the live broadcast of Fenghui, Wang Yifeng, the playful founder of orange, Wang Chuanpu, general manager of Dongguan direct marketing center of giant engine, and Li Wenkai, consultant of Fenghui, delivered speeches. In addition, Fenghui also invited Guangzhou live E-Commerce Research Institute, communication and Design School of Sun Yat sen University, Dongguan wool textile industry guild, Dongguan Dalang E-Commerce Association, Dongguan woolen clothing designer association, Dongguan Textile Machinery Industry Association, Dongguan textile yarn Association and other important organizations in the industry; many well-known enterprises in the wool textile industry were present at the scene To learn the innovative marketing of the combination of textile industry and short video broadcast, break the inherent mode of textile industry, and promote the growth of textile industry marketing situation.

Zeng Yue, deputy mayor of Dalang Town, used three "Shuo" in Fenghui, namely, the atmosphere was bright and the new world of wool weaving was created, and the new pattern of live broadcasting was "shaking" according to the view. He worked hand in hand to "shake" the new future of the production industry, and shared the favorable conditions for the development of short video live broadcasting of Dalang wool weaving. Zeng Yue said that Dalang is the source of wool weaving in the world. With the wings of short video broadcast, Dalang wool is the source of global wool weaving, promoting the e-commerce of the industry and realizing the digitalization of the industry. With the help of shuoyin and orange mischievous institutions, dalangmao weaving will surely achieve industrial prosperity and co prosperity in the process of industrial transformation and upgrading.

At the event, Dalang wool weaving shaking tone was officially launched, which was jointly operated and managed by Dalang Wool Textile Management Committee, Dongguan wool textile industry association and orange naughty media company. At the live broadcast summit, Chen Zhuquan, director of Dalang Maozhi Management Committee, and Wang Yifeng, founder of orange mischievous cultural media company, awarded the card.

Dalang is the first "famous town of Chinese woolen sweater" and "the hometown of Chinese wool weaving culture and art" in China. 200000 employees fly their dreams here. 100000 sets of computerized flat knitting machines weave colors here. 1 million tons of yarn are distributed and traded here. The annual output of 800 million sweaters is sold well at home and abroad. Next, Dalang will better display Dalang's wool weaving culture and promote beautiful Dalang through this network platform.

In today's mobile terminal era, short video + live marketing has gradually become a hot means of various industries. Facing the new trend of short video + live broadcasting, the textile industry summit will build a platform for textile people to learn and communicate with each other. More textile workers will be able to upgrade their enterprises by means of new media platforms such as tremor, fasthand, Tencent and so on. At the same time, more textile enterprises will be able to innovate, integrate and develop in the field of short video live delivery A broader market for the textile industry.