Market Observation: Current Situation Of "Dynamic Approval" Leaving Beijing For 4 Years

At the end of 2016, the Beijing Zoo Wholesale Market It has been nearly 4 years since it left Beijing, and now it has settled in Tianjin Xiqing and Yongqing.

After leaving Beijing, the dynamic batch new clothing mall in Tianjin Zhuoer electronic mall failed to continue its previous glory. With the outbreak of the epidemic, its passenger flow can be said to be "very few", and the merchants are also "Buddhist" to do business, saying that "one can sell is regarded as one". According to the analysis of professionals, the reason why offline wholesale cities are "different" is that they are affected by the impact of e-commerce, in addition to the loss of customers due to site transfer. When the industry is facing reshuffle, what is the "road" of offline wholesale city?

Photo by Li Kaixuan, new town building of dynamic batch clothing

Tianjin Zhuoer new batch“ keep going by painstaking effort ”

In June 2014, Tianjin Zhuoer electronic mall held a signing ceremony for relevant merchants. Benefiting from the favorable influence of industrial integration in Beijing, Tianjin and Hebei, about 3000 old merchants from the dynamic batch market and dahongmen market settled in Tianjin Zhuoer e-mall. "China Times" reporter saw that in Tianjin Zhuoer electronic mall, there is a building named "dynamic batch clothing new city".

Tianjin Zhuoer electronic mall has a large volume, which is engaged in clothing, building materials, etc. But "China Times" reporter went to the scene to see, as a wholesale city, not only the passenger flow is very rare, even the number of businesses is also greatly reduced. Among them, there is a mall, almost no business, all kinds of fashion model model scattered on the ground, the business has been evacuated.

"If it's too hot, it's been on fire for six or seven days when it's opened." Talking about Tianjin Zhuoer electric mall, two didi drivers who often work in the surrounding areas described this to the reporter of China times. "China Times" reporter saw that Tianjin Zhuoer electronic mall is located in Tianjin Xiqing District, only seven or eight minutes' drive from the University City subway station.

At present, Tianjin Zhuoer electronic mall in the dynamic batch clothing new city, there are some merchants in operation. "Without rent, it's basically selling one thing at a time. We moved here from Beijing, and business has been bad. " The person in charge of a merchant in the new batch market told the reporter of China times.

Li Kaixuan, a businessman evacuated from Zhuoer mall in Tianjin

At the same time, "China Times" reporter saw that the number of goods of some merchants in the new city of dynamic batch clothing is relatively small, and the style of goods is relatively simple. And in the reporter visited the new mobile batch market time, did not encounter a customer. Similarly, there are almost no pedestrians on the square in the mall. All kinds of amusement facilities in the square are listed together, which shows that the operators have been satisfied with the shopping malls.

Li Kaixuan, an empty square in Zhuoer mall, Tianjin

However, by contrast, the building in the new town of dynamic batch clothing is still "well managed", and at least there are merchants. Some of the commercial buildings in Tianjin Zhuoer mall are in a state of no business, the gate is open, and external personnel can enter and leave at will. "It's a bit scary to go in alone during the day. Before helping a person deliver express, inside the light is not on, not dare not to enter in the daytime A didi driver told the China times.

"It's getting yellow. No one's going now. My children went there to buy things once before and never came again. There's no good product. It's not worth it. " A local living near Zhuoer electric mall in Tianjin told the reporter of China times.

Photo by Li Kaixuan, an unopened businessman in Tianjin Zhuoer mall

Environment around Zhuoer mall in Tianjin

"Now they all pick up goods online, and the geographical location here is not as good as the previous Beijing Mobile batch market. It's too biased. There's very little traffic. " Move batch clothing new town of a commercial person in charge to the "China Times" reporter said. The reporter learned that Tianjin Zhuoer electronic mall is the business of Zhuoer group, and it belongs to Zhuoer Zhilian (Stock Code: 02098), a listed company under Zhuoer group.

According to the annual report of Zhuoer Zhilian in 2019, Tianjin e-mall is the group's flagship project in North China, and some commercial and e-commerce areas in phase I of the project have been gradually put into use. The construction area of the first phase of Zhuoer commercial city in Tianjin is about 2.6 million square meters. With more than 10000 merchants, it is the largest clothing trading center in North China. After introducing the merchants of dynamic batch market, Tianjin e-mall has also carried out excavation in furniture, building materials and antiques.

At present, the operation of the mall in clothing and other aspects is not satisfactory. As for the newly introduced home building materials in 2019, a local who is familiar with Tianjin Zhuoer electric mall told the China Times: "there are few merchants, just those on the first floor. They just look prosperous and have no customers."

Why did China Mobile move out of Beijing?

"Basically, it carries the memory of those who initially engaged in e-commerce business or mall business in North China. At that time, mobile batch was very popular, and merchants in Hebei came here to get goods. " Jiang Jiang (pseudonym), the market leader of a clothing brand, told the reporter of China times.

From 2000 to 2012, ginger was often wholesale goods in the mobile wholesale market and Muxiyuan clothing wholesale city. "At that time, I was doing stores in the mall, such as outlets and Huatang. The brands in shopping malls are divided into direct marketing and agency. Brands with high market popularity, such as La Chapel at that time, had offices in Beijing and directly operated their own shops or stores. Some brands that are not hot enough in the market will recruit agents, and they will take goods in this wholesale city. " Jiang Jiang described the market state of Beijing wholesale industry before to the reporter of China times.

At that time, as the offline wholesale market continued to take root, "take goods" became a specific word of the times. According to the public information, the dynamic batch market is the largest clothing wholesale distribution center in northern China, which is composed of Dongding, Tianhe Baima, Zhonghe and Tianhao city.

"First of all, the geographical location is very good and the supply of goods is abundant. Moreover, the change of supply is very timely. It can be wholesale or retail, but the price of single purchase will be a little higher than that of wholesale, but it is also basically cheaper than that in the market outside. Although it is a wholesale city, there are many big brands of goods. Because the price comparison has the advantage, many students will go shopping. " Jiang Jiang described to the reporter of China times the reason why the dynamic batch market is hot.

While the dynamic batch market is booming, shopping malls and department stores in Beijing are also "blooming everywhere". For example, Huatang shopping mall entered Beijing in 1997, started business and expanded rapidly. At the same time, Hualian Shopping Mall and Thailand retail supermarket giant Bu Fenglian also began to enter Beijing for development.

On this basis, the dynamic batch market and these department stores symbiotic development, business is hot. But at the same time, the disadvantages also began to appear. "It was mainly cash transactions. There was no wechat or Alipay payment at that time. Transportation is also rarely used logistics, basically to pick up their own goods and then drive to the store. A lot of people take the subway or bus to pick up the goods. Therefore, the surrounding traffic is also affected Jiang Jiang described the disadvantages of the dynamic batch market to the reporter of the China times.

At the beginning of 2013, Xicheng District government publicly said that there were more than 20000 clothing wholesalers in the dynamic batch market, bringing about 60 million yuan of economic benefits to Xicheng every year, but the transportation and environmental management expenses paid by the government exceeded 100 million yuan. At that time, the adjustment plan of the dynamic batch market was under study, but it was imperative for the low-end industries to move out of Beijing.

In January 2015, Tianhao city closed down successfully, and the dynamic batch market began to move away from Beijing, spilling over to Tianjin, Hebei and other regions. In October 2015, dynamic batch completed the market easing of Sindh era. So far, the business atmosphere of the dynamic batch market has declined significantly, and the average daily passenger flow has decreased from 60000-70000 to 10000 per day.

Along with the mobile batch market, there are also "dynamic batch clan" and a large number of individual merchants who come here to search for goods. "It's not convenient to pick up the goods, and there have been some changes in the market. So I basically left the industry in 2015. " Jiang Jiang told the reporter of China times.

Offline wholesale city business difficult to do

"It's mainly due to the rise of e-commerce. You don't have to pick up goods offline. You can order online directly. Then, the scope of order is not limited to North China, you can order goods such as Yiwu. These products are likely to be cheaper and have a wider range of choices. " Jiang Jiang from the perspective of market practitioners to the "China Times" reporter described the reasons why offline wholesale city business is difficult to do.

At the same time, the merchants in Zhuoer electric mall told the reporters of China times that the business was particularly bleak due to the impact of the epidemic, and the "golden age" of offline wholesale city had passed. "Now mainly want to stop loss, we do not purchase, sell one less." The person in charge of the above-mentioned merchants told the reporter of China times.

It is worth noting that, online retailers Almost brought a round of reshuffle to the trade industry. Not only the offline wholesale city business has been affected, department stores and shopping malls have also been affected. "You can basically buy everything online, and it's cheaper to buy it online. People go shopping mainly not to buy, but to play. " Jiang Jiang told the reporter of China times.

Similarly, influenced by e-commerce, Jiang's clothing brand began to focus on e-commerce in 2015. "Offline stores are only part of the business, and they can't rely entirely on offline stores to make profits. The cost of offline stores, including decoration and rent, is too high. " Jiang said.

In view of the current business status of Tianjin Zhuoer e-mall, a reporter from China times sent an interview outline to Zhuoer Zhilian, but as of the time of publication, no reply has been received. As for the future direction of Tianjin Zhuoer e-mall or the current project progress, the reporter of Huaxia times consulted the whole network information and the relevant reports of Zhuoer Zhilian, but found no substantial progress. The earliest news can only be traced back to January 2019, when Beijing dahongmen merchants were settling in Tianjin Zhuoer e-mall, and they are looking forward to continuing here The brilliant state of doing wholesale market in Beijing.

Li Kaixuan, reporter of China Times