The Revenue Of Taipingniao In The First Half Of 2020 Is 3.217 Billion Yuan, With A Year-On-Year Increase Of 3.11%

Recently, the Pacific bird released its 2020 semi annual report. According to the report, in the first half of 2020, the revenue of taipingniao increased by 3.11% to 3.217 billion yuan, and the net profit was 120 million yuan. The net profit after deducting non recurring profit and loss attributable to shareholders of listed companies increased by 127.68% year-on-year to 55.8657 million yuan.

Among them, the operating income of taipingniao in the second quarter reached 1.835 billion yuan, an increase of 25.56% compared with the same period of last year. The net profit of deducting non recurring profit and loss attributable to shareholders of the listed company was 92.1398 million yuan, an increase of 99.0653 million yuan over the same period of last year, becoming the best "second quarter" of the company in recent five years.

In terms of e-commerce channels, online revenue increased by 25.64% year-on-year, to 1.124 billion yuan, accounting for 34.95% of the total revenue, an increase of 6.27% over the same period of last year.

In addition, taipingniao uses live broadcasting to open its marketing model. It is reported that during the "618" period of tmall, its brands have accumulated more than 100000 sales. On the night of the live broadcast of weia Fashion Festival on July 19, the Mickey logo T-shirts co branded by Pacific bird's material girl and Disney sold 100000 pieces.