Chaonan: Promote The Upgrading Of Underwear And Household Clothing Industry

Underwear and household clothing industry is one of the important pillar industries in our district. In recent years, the district Party committee and the district government have issued a series of supporting policies and measures to promote industrial development, further adjust and optimize the industrial structure, accelerate the upgrading and transformation of traditional industries, and constantly enhance the regional brand influence and the overall competitiveness of the industry, laying the foundation for the high-quality economic and social development of Chaonan.

    During the period of March this year, the number of people who are responsible for the prevention and control of the epidemic situation has increased in Guangdong enterprises, such as those who are responsible for the prevention and control of the epidemic situation Step to consolidate the leading position of online e-commerce, steady production, improve economic indicators, supply and marketing are booming.

As the "backbone enterprise of the national clothing (underwear and home clothing) industry famous brand creation area", Hongxing company has been focusing on the R & D, production and sales of home clothing relying on the advantages of Chaonan textile and garment industry cluster for many years. For the next step of development, the enterprise is full of confidence, saying that it will continue to strengthen and expand the brand matrix, timely follow up new formats, focus on promoting the integration of online and offline marketing, and at the same time, strengthen the optimization of internal and external supply chain, and give full play to the role of leading enterprises in household clothing production.

Zhong Zehua, head of the general manager's office of Guangdong Hongxing Industrial Co., Ltd

As one of the top enterprises in the underwear and home service industry, we will actively seek external cooperation and complementary resources to accelerate the development of the home service industry. Our home furnishing industry in South China will be more open and open.

It is understood that in 2019, there are 2186 underwear, home furnishing and clothing enterprises in our district, with 78600 employees. The total industrial output value is 36.404 billion yuan, accounting for 33.76% of the total industrial output value of the whole district. It is the pillar industry with the highest proportion and the most characteristic industry in Chaonan. The underwear and home clothing industry in our district started early, developed rapidly, with a complete industrial chain and solid foundation. The whole region has three national textile and garment specialized towns, namely, "China's famous home furnishing town", "China's knitting town" and "China's underwear town", which has become the only county in China with the titles of three national textile and garment professional towns. At present, the three textile and garment industrial towns have formed industrial clusters with their own characteristics and dislocation and coordinated development, and the group scale effect is increasingly prominent. After decades of development, our district has become one of the largest domestic clothing, underwear and underwear surface accessories and accessories with the largest scale in China and even in the world, and the most intensive textile and garment manufacturers in the world, and has become the largest underwear home clothing gathering area in China. In China's underwear and household clothing production areas, Chaonan district includes "industrial scale, complete industrial support, national sales, the number of well-known brands, the number of standards". In 2017, it was officially named "national famous brand demonstration area of clothing, underwear and household clothing industry" by AQSIQ.

In order to further promote the upgrading of underwear and home furnishing industry, relevant responsible comrades of the District Bureau of industry and information technology told reporters that they would release new industrial momentum in the direction of industrial agglomeration, improve quality competitiveness with innovation driven as the core, and expand regional influence with industrial brands as the guide.

Yao Zhiqiang, deputy director of Chaonan District Bureau of industry and information technology

Next, according to the work deployment of the district Party committee and government, our bureau will focus on the following aspects: fully promote the upgrading and transformation of town industrial parks, create a number of large-scale and high-quality industrial development areas, constantly improve the supporting facilities of industrial parks, and guide the updating and intelligent transformation of enterprise equipment; Enterprises are encouraged to strengthen the cooperation with scientific research institutes, set up strategic alliance of industrial technology innovation, increase investment in science and technology, enhance the core competitiveness of industrial development, and make Chaonan textile and clothing brand bigger and stronger. Service efficiency as the starting point to create a good development environment.

For the future industrial development, Lu Nanming, President of the underwear and home service industry association of the District, believes that enterprises should pay more attention to the improvement of product quality and the expansion of product fields. The association will actively explore the establishment of joint-stock limited companies, deepen the contact and cooperation of various member enterprises, and jointly promote Chaonan underwear and home service industry to a new level.

LV Nanming, President of underwear and household clothing industry association of Chaonan District, Shantou City:

    After decades of accumulation, all the home furnishing and underwear garment factories in the region have accumulated a lot of experience. From product research and development, to materials, to production technology, there is a very complete industrial chain support. Especially, there are many supporting home clothes in Chaonan printing and dyeing park. There are basic technologies that can achieve the form of underwear outer wear. Therefore, I think that if we extend the home furnishing industry, we can use the basic technology I think it is feasible to extend the space to casual clothes. Next, we will encourage our member enterprises to develop to a higher level and strive for greater benefits.