Liuhua International Fashion Festival Opens Grandly

Top 10 original brands promote high quality Guangdong clothing

In recent years, Yuexiu District takes "quality internationalization, platform exhibition and trade, promotion networking, and service refinement" as its positioning, fully mobilize the enthusiasm of various fashion industry professional markets in the business circle, promote Liuhua business district to build the most influential fashion industry highland in China, and help Guangzhou build an international trade center. In order to fully stimulate the original spirit of the clothing industry and deliver the "fresh blood" of high-quality original brands for the fashion industry, the "top 10 original brands selection" link was carried out in Baima clothing market & network. From August 28 to September 10, the majority of brand merchants entered the audition through recommendation or self recommendation, and then the "high-end original design" was selected by comprehensive expert rating and online voting "Quality" is a high-quality brand benchmark, Boosting high quality Guangdong clothing to a new stage of development 。

"Forged long board" adds new vitality, fashion and beauty

At the recent political bureau meeting of the CPC Central Committee presided over by General Secretary Xi Jinping, it was proposed that "we should improve the stability and competitiveness of the industrial chain supply chain, and pay more attention to the shortage and forging of the long board".

This Liuhua international clothing festival actively responds to the requirements of "forging long board". Relying on the profound accumulation of China's famous clothing trade city, it links with the cross-border participation of clothing, leather goods, accessories and other industrial brands. It encourages the major professional markets in the business circle to actively participate in the festival activities, and strives to forge the long board of Liuhua business circle, which is the "famous circle of Guangdong government", to forge the unique and perfect Yuefu Long board of clothing manufacturing system, forging long board of Guangdong government fashion industry with large consumer groups, forging long board of China's super large scale fashion clothing market advantage.

Stabilizing foreign trade, ensuring employment and making great efforts in live broadcasting of e-commerce

Based on the trend of e-commerce live broadcast, this Liuhua International Fashion Festival has helped the construction of "Guangzhou fashion city" and "Guangzhou Design City" by combining fashion industry talents, new forces of e-commerce live broadcasting and high-quality supply chain, and guided daliuohua business district to comprehensively provide industrial services integrating fashion innovation, tide guidance, design and development, brand cultivation and marketing promotion Heart transformation.

During the period of Xinguan epidemic, Yuexiu District actively implemented the work spirit of "six stabilities" and "six guarantees", helped small and medium-sized and micro enterprises and individual businesses to tide over difficulties through financial support and cost reduction, so as to stabilize the industrial supply chain. In order to promote the work of "six stability" and "six guarantees" in Liuhua clothing traditional business district, this Liuhua international clothing festival has set up "e-commerce selection Festival", "e-commerce live selling Festival" and "opening of central live broadcasting room". Among them, Baima clothing market will cooperate with Alibaba, Taobao, Tencent live and other e-commerce platforms to integrate the source of clothing bags and bags of merchants in the venue, and connect with the selection sales of MCN institutions. The e-commerce live selling link of knitwear clothing purchase festival in new Dadi clothing city combines online communication with on-site physical sales, and carries out online fashion punch in selection. Meanwhile, the live broadcast company provides online sales platform for merchants to drain and absorb powder.

Tencent will award the brand of "Tencent industrial belt live broadcasting base · Liuhua business district" for this clothing festival, providing special reports, short videos and other resources. The festival will also set up the opening ceremony of "central live broadcasting room" (including Liuhua clothing ecology central live broadcasting room and famous characteristic shopping mall central live broadcasting room). In the fifth building of Liuhua center, "fashion show" and "fashion live broadcast" will be set up, and relevant major live broadcasting rooms will be broadcast at the same time.

In addition, this year's clothing festival also set up a "thousand college students' employment and entrepreneurship action of Nanyue Home Economics live network", jointly carried out the related activities of graduates' public welfare to Liuhua live broadcasting base with 30 vocational schools and universities in Guangzhou, and trained with relevant departments to help more than 1000 college students start their own businesses and employment, and promote the employment of college students during the outbreak of new crown pneumonia Difficult problem.

　　 Promoting the new development of "double cycle" and gathering fashion talents

The outbreak of new crown pneumonia has caused the continuous shrinkage of the global economy, which requires us to dig deep into the huge domestic demand potential, lead the international cycle with the domestic big cycle, and realize the sustainable development of China's economy and society. Therefore, actively integrating into the "domestic and international dual cycle" has become an important foothold for the fashion industry to seek new development.

Combined with the new development concept of "double cycle", this Liuhua international clothing festival will hold a "special forum seminar" of needle and wool clothing purchase festival in Xindadi clothing city in September 2020. Taking the purchase festival as an opportunity, the fashion elites in the industry are invited to participate in the discussion, so as to provide merchants with the future trend of the industry and the measures to deal with the epidemic situation, and help the merchants to transfer their exports to domestic sales. Guangzhou Yima clothing Plaza will organize brand merchants to carry out autumn and winter new product selection, hold online yunshang autumn and winter order show, and simultaneously broadcast online and offline. According to the positioning and characteristics of each brand, it will hold fashion show, promotion, cloud order fair and other activities, actively integrating into the "domestic and international double cycle".