China (Qingdao) International Fashion Week Opens

On the evening of August 29, the 20th China (Qingdao) international fashion week, sponsored by China Textile Industry Federation and Qingdao Municipal People's government, organized by Qingdao Municipal Bureau of industry and information technology and Qingdao West Coast New Area Management Committee, and implemented by Qingdao Zhongfang Yilian fashion industry investment group, the 20th China (Qingdao) International Fashion Week was solemnly opened in the international convention center of China Railway Qingdao century Expo City.

      Sun Ruizhe, President of China Textile Industry Federation; Cao Xuejun, deputy director of consumer goods department of Ministry of industry and information technology; Xia Lingmin, vice president of China Textile Industry Federation and chairman of circulation branch; he Yaqiong, deputy director of operation monitoring Coordination Bureau of Ministry of industry and information technology; Zhang Zhongjun, second level inspector of Shandong Provincial Department of industry and information technology; Zhang Qinghui, chairman of China Fashion Designers Association; Shandong Institute of Arts and crafts Dong Zhanjun, vice president of China Garment Association, Zhou Yiqi, vice president of China Garment Association, gengtao, vice mayor of Qingdao municipal government, Li Zhongmin, vice chairman of Qingdao municipal government, Zhou an, director of Management Committee and district head of Qingdao West Coast new area, Xia Dongwei, President of Qingdao University, Bian Cheng, director of Municipal Bureau of industry and information technology, Cai Quanji, deputy director of Municipal Bureau of culture, culture and tourism, Feng Wei, deputy bureau level cadre of Municipal Bureau of industry and information, Qingdao West The opening ceremony was attended by Zhang leina, deputy director of the coastal new area, and more than 300 people from all over the country, including fashion celebrities, enterprise representatives and media.

Sun Ruizhe, President of China Textile Industry Federation, said in his speech that the development of fashion industry is of great significance to fully stimulate domestic demand market potential and promote regional economy and urban development. The fashion industry with cultural creativity and technological innovation condenses the beauty of production, life and ecology. Platform enterprises represented by Oriental Fashion center are leading the design cluster. Facing the future, we hope that Qingdao will play a greater role in the construction of international fashion city and the development of China's fashion industry. Take the market as the guidance, take the brand as the carrier, let the design better landing, base on the East, face the international, walk with the United States, let the fashion become the beautiful business card of Qingdao.

In his speech, Zhang Zhongjun, the second level inspector of Shandong Provincial Department of industry and information technology, said that in the face of the complex and changeable international situation and economic environment, Shandong textile and garment enterprises actively seek change and actively respond to the adverse effects of the epidemic situation, and accelerate the integration into the new development pattern of domestic and international dual circulation promoting each other. The theme of this fashion week is to take the original power as the theme, take the original design trading mode as the typical, and focus on the future development of "industrial Internet + big data + artificial intelligence" industry, assist and integrate resources, and promote the formation of new advantages in international cooperation and competition of Shandong Province.

Geng Tao, vice mayor of Qingdao municipal government, said in his speech that China (Qingdao) International Fashion Week has been focusing on new and cutting-edge designers and industry masters at home and abroad in the past 20 years. It has made outstanding achievements in talent training, brand cultivation and market support, and has made outstanding contributions to the transformation and upgrading of Qingdao's textile and garment industry, and has run out of Qingdao's international fashion The acceleration of urban construction has played an indispensable role in promoting the construction of Qingdao International Fashion City.

The fashion show jointly presented by AMOS Ananda, an international street fashion brand, and EXR, a world-famous motor racing brand, has been released, officially opening the fashion curtain of this fashion week. Amos Ananda, a new brand founded by designer Yao Kangting, focuses on neutral style and high street fashion. The design concept originates from the word "beyond daily life". Since the first sample in 2013, the 14th release series has been following this concept. In the theme release of "defender", he transformed his thinking about the world during the epidemic into fashion language, and conveyed the dynamic, free and elegant fashion attitude with mask, functional clothing, outdoor sports and other elements.

EXR, a fashion sportswear brand originated from South Korea, is good at drawing inspiration from the lifestyle of the young urban generation and enjoys a global reputation. On that night, the brand "infinite enterprising 2020" release series came on the stage with the style label of "personalized sports and leisure". The details of the iconic racing elements can be seen everywhere. The functional and practical items always follow the design motto of "a little novel, a little special".

It is worth mentioning that this fashion week has for the first time introduced the environmental protection concept of "sustainable fashion", and jointly launched the marine protection initiative with the World Wide Fund for nature (WWF), a well-known international authoritative NGO. Public welfare star Chen Xuedong and well-known designer Li Wenjie jointly designed the "protect the sea" whale theme public welfare T-shirt for the "sustainable fashion" for the first time.