Once upon a time, the business relationship of familiar roads was blocked, and the sales channels were blocked Since this year, textile enterprises that survived the epidemic are facing many difficulties. How to reconstruct the competitiveness of textile enterprises in the post epidemic era? In this regard, many industry insiders pointed out: the "cloud era" of the textile industry supply chain has come, textile enterprises should reshape the supply chain from pattern design to clothing display, so as to make the "double cycle" active.
Keqiao Haozhi Huaju Textile Design Co., Ltd. is a high-end customized fabric enterprise. Since the beginning of spring this year, in the face of the global epidemic of new crown, enterprises have adjusted their marketing methods in a timely manner, designing all kinds of characteristic fabrics into highly visible clothes, and displaying them on the major network platforms such as Shuo Yin in an intuitive form, so far, it has accumulated 600000 fans. Through the display of the effect of ready-made clothes on the mobile phone, the common problems such as long way to see goods offline and not intuitive enough to buy Fabrics online have been solved. The sales channels have been widened and the company's operation has been running normally and rapidly.
Haozhihuaju's design director awakes to believe that moving the supply chain to the "cloud in line" breaks through the limitations of time and space, and can radiate a large number of consumers. Through the "cloud online" traffic exposure, the economic benefits generated are unmatched by the previous simple publicity and physical sales. The "Haozhi Huaju", which has tasted the sweetness, is no longer satisfied with the "self talk" in the live broadcasting room. Now it has launched the shaking tone number of "creative space of Haozhi Huaju" to attract customers with various vivid and vivid ready-made clothing effects, and the sales volume of the products has increased significantly, which has completely walked out of the haze of the epidemic.
It is understood that under the impact of the new global epidemic, the supply chain system of textile enterprises in our region has been affected to varying degrees. Fudi Textile Co., Ltd. has been engaged in yarn dyed fabrics for more than 10 years. Zhan Lixia, the general manager of the company, told reporters that the demand of customers has changed a lot this year: purchasing has become very cautious, and all the goods to be purchased are small batch and short cycle. In view of this market trend, the company did not do nothing because of "small profit", but adjusted the production process. With the help of the company's digital workshop advantages, it effectively connected various cloud supply links, and realized the lean production mode of "small batch, multi frequency and short cycle". At present, the smallest order of the enterprise is only one or two kilometers, and the number of deliveries per month has reached more than 30 times, which also achieves good profits.
The epidemic has given birth to the "new sales" format of textiles in our district. Live e-commerce, community marketing, group buying and group buying are popular through the Internet. Especially for the fabric production mode of "small batch, multi frequency and short cycle", it has opened up the supply chain channel limited by space. The "cloud era" of supply chain has come, and it is the general trend for more textile enterprises to rush into the "cloud". This is not only the requirement of the development of the times, but also the opportunity to enhance the core competitiveness of enterprises. The relevant departments also seize the opportunity to provide various conveniences for textile enterprises, provide special cloud live broadcasting platform in Textile City field, and carry out various training and guidance to meet the needs of textile enterprises for "new sales" format.
Chen Baojian, chief engineer of the national textile product development center, said that as far as textile enterprises are concerned, the mode of mass processing with supplied samples will decline, while personalized customization, small batch production and multi frequency supply will be the future direction. Small orders do not mean less orders. Keqiao's small and medium-sized textile enterprises should change the supply chain mode as soon as possible, improve the mode of production combination, create a new supply chain of "Yunzhong online", and build a new competitiveness of enterprises.