Focus On Textile City "Three Services" | North Market: More Run More Moving, Tradition And Innovation Go Hand In Hand

Focus on "three textile cities"

China Textile Chengbei market integrates tradition and innovation, with perfect service and management. The market adheres to the concept of keeping pace with the times and continuous innovation, takes deepening the reform of "running once at most" as the traction, optimizes the business environment, always walks in the forefront of management innovation, and strives to create a modern market with "openness, fashion, wisdom and high-end".

In September, the north market of China's textile industry was full of vigor and vitality. Along the jinkeqiao road to the north market, buyers from all over the country are purchasing fabrics in fashionable and unique shops. In the north market, handcart full of goods shuttles through the crowd, and business opportunities are constantly emerging here. The construction of the north market improvement business environment project is in full swing, with the addition of elevators, the lifting of ceiling and the setting of shopping guides

"The north market covers an area of 36000 square meters, with more than 4400 single business rooms. It is the market with the largest area and the largest number of single business rooms in China's light and textile city." Ruan Haifeng, general manager of the north market branch of Zhejiang China Light and Textile City Group Co., Ltd., said that from the transformation and upgrading of a market, the development of Keqiao characteristic textile industry has witnessed that China's light and textile city has grown from big to strong and has gone to the world market. It was once famous for producing high-quality and cheap flour. Nowadays, more and more products are close to the middle and high-end, and famous enterprises gather together A collection of fabrics.

Ruan Haifeng said happily that in recent years, the northern market is also experiencing industrial changes, which coincides with the overall transformation and upgrading of China's light and textile city. The north market is changing from manufacturing to R & D, from traditional commerce to online and offline integration, from production to fashion A "open, fashionable, intelligent, high-end" modern market is accelerating the formation here.

Technology + brand on the road of transformation

Looking back on the past years, most of the autumn and winter fabric orders began in late August, until the explosive release in September, which is commonly known as the "gold nine silver ten". However, in July this year, the autumn and winter fabric season ushered in, which may indicate the early arrival of the "golden nine silver ten". "A large part of the reason is that many textile enterprises have switched from export to domestic sales, which has increased the competition in the domestic textile market. Now the basic orders are mainly autumn and winter fabrics, many garment factories proofing frequent, substantial orders increased, sales began to improve. This wave of market has also driven our enthusiasm for production. If the follow-up market continues to improve, the situation affected by the epidemic situation will gradually open up. " Shaoxing jushang Textile Co., Ltd. General Manager Chen Juan told reporters.

Jushang textile's market layout is particularly eye-catching in the north market. More than 40 square meters of large space is covered with all kinds of fashionable down jackets. Chen Juan introduces that the company has specially equipped with a team of designers to customize clothes for each fabric, and display fabrics with clothing, so as to give customers a better visual experience. This kind of clothing to sell the form of the company began five years ago, and can be displayed in the market every fabric is in stock. Chen Juan also said frankly, "the impact of the epidemic at the beginning of the year made me go out of the original comfort zone, and began to think about how to further transform and make the products specialized and refined." At present, the company's design team includes new product development, color analysis, fashion design, etc., and regularly arrange team training and training to grasp the fashion trend in time. Therefore, the new fabric developed is generally two years ahead of the market. In addition, the company began to recruit more employees in February, including design, storage, quality inspection, marketing and other departments. "The more this time, the more we have to move forward, we hope to strengthen the development of new products and customer maintenance through our own technology and brand services."

This is just a microcosm of North market's commitment to industrial transformation and upgrading, promoting quality, branding and fashion through innovation driven, market promotion, brand leading and creative design. Liu Juan, general manager of Chuming textile, said, "we have been operating fabrics in the north market for 17 years. With the younger and diversified consumer market, we are required to control the technology and quality of our suppliers. We are also actively changing from the original to the current main research and development."

Both singles champion and fashion all-around

What can not be avoided is that, with the gradual saturation of the market, the north market has also faced the shackles of lack of brand and low added value of products. Fortunately, in recent years, the north market has taken on a new round of development posture in terms of design, brand and marketing. On the one hand, it encourages the "singles champion" who deeply cultivates crafts, and on the other hand cultivates "fashion omnipotent" of various categories.

This year, the north market plans to launch a "business negotiation exclusive zone" on the third floor to provide business negotiation, boutique display and product live broadcast and other supporting services for the operators on the first floor. By doing a good job in accurate services, the third floor of the market will be revitalized, and a new chapter in the fashion development of the north market will be opened. In order to smoothly promote the work, the market organization staff visited the first floor of the market fashion boutique fabric operators. Up to now, more than 300 business households have been visited, 29 intended customers have been registered, and 86 business rooms are required. In the second half of the year, the north market will fully launch the promotion and investment promotion work, do a good job in the docking and landing of annual leasing between the second landlord in the boutique area and the business operators, improve and enhance the hard environment of the exclusive area, strengthen the publicity of foreign advertising and investment promotion, and make sure that the "business negotiation exclusive area" on the third floor of the market will open smoothly in 2021.

Jiahong textile is one of the stores planning to enter the "exclusive business negotiation zone" on the third floor. Zhu Xinglai, general manager, said that we planned to set up a clothing exhibition hall on the third floor and conduct live broadcast on the Internet. "It used to be a sales department selling clothes. Now relying on the platform given to us by the market and with the help of the Internet, we have countless sales outlets." Twenty years ago, Zhu Xing came to see the agglomeration effect of the North China market. He bought a sales department here and started the woven women's clothing fabric business. Today, 20 years later, the company has its own design team, paying more attention to R & D design, brand and channel construction. "The north market is another home for us and our right and left hands along the way. We cooperate with each other and co-exist and prosper together."

Ruan Haifeng was deeply touched by the transformation of the northern market to the high-end fashion. He said that the added value of the products in the north market has increased greatly from the original volume to the high-end fashion. In the past two years, all kinds of ready-made clothes have gone out of the factory and entered the market, pushing the northern market from the original single fabric market to clothing display and live broadcast. "We will also combine the pace of" going out "and" bringing in "to continue to expand and strengthen the advantages of traditional industries and enhance the brand connotation of the northern market."

Do a good job in "addition, subtraction, multiplication and division" to create an excellent business environment

In order to continuously optimize the business environment, the north market has taken innovative measures to do a good job in "addition, subtraction, multiplication and division", comprehensively promoted various work in the field of market management, and "escorted" market operation.

Do a good job in the service to do "addition" to create a good business environment for market operators. It is mainly used for advertising in the market. In order to promote the recovery of the second and third floors and speed up the introduction of business friendly businesses, four passenger elevators will be installed in the market after investigation, survey and demonstration by the market management team. In addition, the business environment is further improved through the production of channel ceiling, whitewashing of walls, laying of wall tiles and lighting.

We should do a good job in "subtracting" payment services and reduce the entry threshold of market operators. As the first market of China's light and textile city to promote the "one household, one yard" system, the construction of the northern market's smart market has gone further, leaping from Alipay and wechat charges last year to "one household, one yard" and scanning code payment. As long as business households scan the QR code issued to their hands, they can easily pay, and "one code for each household" can also collect the information of business households more accurately, which greatly improves the informatization and intelligence level of market management services. At the same time, the north market also launched the application of electronic invoice. After the successful payment of "one code per household", the business households can obtain the invoice push, which shortens the operation process and time of the market toll collection personnel, improves the accuracy of the billing information, and improves the experience of business users.

We should do a good job in management and guarantee multiplication, consolidate and deepen the work of "three services". Actively promote the normalization and refinement of the "three services" work. The company's leading group, Party members and cadres, and front-line management staff actively go to the market to visit merchants, actively listen to the opinions and suggestions of market operators, and provide timely services to business households in accordance with the work requirements of "finding a prominent problem, proposing a solution, and doing a good job of helping practical matters".

Do a good job in civilized management "division", and actively promote the positive management system. In order to make up for the lack of civilized management of tenants, the management of tenants can be improved through the assessment of the management of tenants.

Based on the solid foundation of China Light and Textile City, the north market has formed a pattern of benign interaction between commercial agglomeration and industrial cluster. On the basis of continuing the past development vein, it is determined to prosper the industry with "openness, fashion, wisdom and high-end", and write a new chapter of market development.

North Market Overview:

Time: it was prepared for construction in 1992 and opened in April 1994

Location: beilian market in the East, jinkeqiao Avenue in the west, Tianhui square in the north, and the canal of China Textile City in the south

Area: the total floor area is 36000 square meters, and the total construction area is 136000 square meters

Business types: the first floor is mainly engaged in various kinds of clothing fabrics and accessories, cotton grey cloth, etc.; the second floor is mainly engaged in hotel supplies, window screens, curtain accessories, engineering fabrics, etc.; the third floor is mainly engaged in curtain and window screening fabrics; the fourth floor is for curtain and window screening supporting display