Recently, the official brand of tmall, the flagship brand of tmall, has been officially opened. At the same time, the official direct sales service of Jiangshi Danton is provided.
Since this year, international luxury brands such as Cartier, Prada, Kenzo, miumiumiu, Armani and Dior have also entered tmall. Up to now, nearly 200 luxury brands have settled in tmall, which has become the most official platform for online luxury brands.
In fact, more and more brands have settled in tmall thanks to a series of supporting policies issued by tmall. It is worth mentioning that in mid July, tmall announced the launch of a new brand growth plan, which plans to promote 5000 brands to become "unicorns" in the industry within two years.
In the past year, tmall has hatched a new brand with sales of more than 100 million every nine days; in the past three years, there have been 100000 new brands on tmall; this year, there are 45000 new brands participating in tmall 618, with the overall turnover reaching 2.5 times of the same period last year.
Recently, the tmall platform also issued a notice on the rule change notice of "new product management specification for tmall apparel related categories". After the change, the "home textile and home furnishing category commodity" was added to the clothing related category goods sold by tmall.
In addition, tmall will comprehensively upgrade the implementation rules of delayed delivery rules to tmall logistics time effectiveness management specification: merchants are encouraged to upload the logistics bill number within 24 hours after payment, and if the goods are not delivered within 48 hours, consumers can be automatically compensated.