Zhang Xun: Report On The Development Of Henan Garment Industry, Stand At A New Starting Point And March Towards "One Trillion"!

On the afternoon of September 6, the ODM Supply Chain Summit of international brands and the 2020 Henan garment conference were held in Xixian County, Henan Province. Zhang Xun, the full-time vice president of Henan garment industry association, made an industry report entitled "vigorously promoting the full speed development of Henan clothing industry around the main line of" 14561 ".

The report highly refines and summarizes the main line of the rapid development of Henan clothing industry. Led by five key figures of "one, four, five, six and one", Zhang Xun elaborated in depth that in recent years, Henan clothing has been focusing on the main line of work, attracting investment and attracting talents, gathering resources and striving to build ODM Supply Chain of brand clothing.

A great opportunity for Henan garment industry to transfer

In 2009, China's garment industry transfer conference was held in Henan Province. Now it has been 11 years. "One" represents "a great historical opportunity" for the development of Henan garment industry.

Zhang Xun pointed out that in the past 11 years, Henan garment industry has been developing rapidly by focusing on industrial development and vigorously attracting investment. In addition to the innovation and influence strategy of local enterprises in Henan Province, the fundamental reason is to seize this important historical opportunity, that is, to undertake industrial transfer.

The strategic opportunities brought by industrial transfer are self-evident. Henan garment industry keeps a double-digit growth every year. By the end of 2019, there are about 167000 production enterprises, companies and merchants in the province, with nearly 5 million employees. The annual output is about 3.5 billion pieces, with an annual value of 360 billion yuan, ranking from the 13th place before the 12th Five Year Plan to the 6th place in China, accounting for more than 7% of the country.

"At present, China's clothing industry is undergoing major changes. The clothing industry in coastal areas is in the late stage of maturity. The managers are getting older, the number of employees is less and less, the factor cost is higher and higher, and the competitiveness is lower and lower. It has become an inevitable trend to transfer to the central and western regions, especially to Henan Province. This round of industrial transfer has not yet come. " He said.

This year's epidemic has brought difficulties to the development of the clothing industry, and the growth rate has slowed down. However, in Zhang Xun's view, the pace of industrial transfer to the central and western regions has accelerated. At present, China is in a period of deep adjustment. Under the continuous influence of the epidemic situation, coastal enterprises are still enthusiastic about transferring to Henan Province, seeking high-quality production capacity, seeking order cooperation, seeking to build factories in Henan Province, and seeking sites and factories.

"Four advantages" and "five projects", Henan seizes the opportunity

How to seize the strategic opportunity of industrial transfer in Henan?

Zhang Xun pointed out that the "four advantages" of Henan should be brought into play. 1、 Henan is the most competitive place to develop labor-intensive industries, and its abundant "labor resource advantage" is incomparable with other regions in China. Second, Henan has unique advantages in regional transportation and logistics. Three, Henan has a population of nearly 110 million, accounting for 14% of the national population, has a huge market advantage, is the main position of the combination of internal and external circulation; fourth, Henan has a strong advantage of policy support. Henan governments at all levels have issued a number of supporting policies to promote the development of clothing industry, promote rural revitalization and poverty alleviation.

When we have our advantages, we should also transform our advantages into achievements through real efforts. Therefore, Henan clothing continues to promote the "five major projects".

The clever daughter-in-law in rural areas is a great wealth of Henan Province. Zhang Xun introduced that the smart daughter-in-law project has been carried out for nearly 10 years, and more than 6800 smart daughter-in-law spots have been built in the province, and nearly 700000 smart daughter-in-law women have grown from left behind women to qualified industrial workers.

"The reason why Henan clothing has become the sixth in China is largely due to the more than 700000 new industrial workers. At present, we still have nearly 6 million left behind women and more than 20 million migrant workers. It is not difficult to integrate 1-2 million industrial workers from them. Giving full play to the endogenous driving force of the development of garment enterprises, the smart daughter-in-law project will surely become the main force of China's clothing industry. " He said.

In the past 10 years, a number of clothing characteristic industrial parks have been built in Xingyang, West Fourth Ring Road of Zhengzhou, Xinmi, Xiping, Huaibin, Changyuan, Ye County, Ruzhou, Ningling, Huangchuan County, Guangshan County, etc. in the past 10 years, the industry has owned 11 well-known trademarks in China and 70 well-known trademarks in Henan Province. "Emerging market development project", Henan clothing e-commerce new retail progress is rapid, especially this year's epidemic situation prompted enterprises to introduce new retail mode of live broadcast, and innovation has become a common practice.

The results of "industrial alliance project" are outstanding. Henan garment industry helps coastal advantage production enterprises to take root in Henan, coordinate the processing and production of various trade orders in Henan, and realize the complementary advantages among provinces, regional cooperation, park cooperation and enterprise cooperation. The introduction of processing trade order business has promoted the employment of hundreds of thousands of people. The world famous brand bosden, the world's top 500 enterprises, Zhongda Group, Jiangsu Sumida group, Cathay Pacific Group, Shandong Dishang group, Alibaba new manufacturing and other top 100 domestic enterprises have rushed to land in Henan.

"600 billion threshold" in Henan Province

Zhang Xun analyzed in the report that six major problems must be solved for Henan garment to participate in the international ODM Supply Chain.

First, it is necessary to increase the training of human resource integration and the strength of absorbing and returning. Clothing industry is a labor-intensive advanced manufacturing industry, human resources is the first element. We can adopt the method of production capacity sinking. The central factory is located in the industrial cluster area, and the satellite factory goes down to the village, so that they can get employment nearby.

Second, it is necessary to speed up the introduction and training of professionals. It is necessary to introduce and train a number of management and design talents, especially trade talents, and train them at the same time. The introduction should be in advance and the training should follow closely. The training and introduction should keep up with the development of the whole industry.

The third is to speed up the implementation of processing trade; the fourth is to seize the opportunity, pragmatic innovation, and increase investment attraction; the fifth is to vigorously build high-quality production capacity, high-standard planning and construction of industrial parks; the sixth is to accelerate the implementation of the "three products" strategy and influence strategy. Increase variety, improve quality, create brand, do full product innovation, technology innovation, marketing strategy innovation.

Zhang Xun said that the last "one" is that we should strive to realize the annual output value of Henan's clothing industry of "one trillion yuan". "We should dare to innovate and constantly open up, let the Chinese culture live, let the people of the Central Plains rise, let the garment production capacity increase, let the fashion of Henan become stronger, and create a trillion garment industry in Henan and a garment factory in the world!"