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Clothing Market: Changing With The Times, Giving Professional Market "New Value"

2020/9/9 9:51:00 0

Clothing MarketChina Textile City

China Textile City clothing market carries the memory of several generations of Keqiao, is the largest professional retail market in China Textile City. From extensive agglomeration to modern shopping mall operation, from single business model to online and offline integrated development The clothing market has been developing and growing in the process of "metamorphosis and rebirth", and has gradually become a large-scale comprehensive market of clothing department stores with the largest scale, the most concentrated transactions, the most complete varieties and the most advantageous price in Shaoxing.

As a demonstration market for the transformation and upgrading of China's light and Textile City, the clothing market relies on the brand advantages of "China Light and textile city". In recent years, in the process of development, it should change according to the times, plan later, and take an "inclusive" attitude to integrate innovation into the blood and carry out the reform to the end. With a total construction area of 267000 square meters, it has more than 4000 shops and 1500 parking spaces. In the process of integrating clothing, general merchandise, home textile, digital, entertainment and other business forms, it has continuously extended the transformation and upgrading radius, deepened the connotation of innovation and development, and walked out of a new road of differentiated development with the traditional fabric market.

This year, the impact of the epidemic on the market is unprecedented, but it also brings new opportunities and new development. Guided by the concept of "running once at most", the clothing market continues to deepen the "three services", and constantly endows the professional market with "new value" by upgrading hardware and software equipment, improving the comprehensive experience of human and freight yard, innovating business model and integrating multiple business forms.

Upgrade software and hardware to create a new business environment

New market positioning: in recent years, the clothing market has actively developed the "market + platform + service" mode, striving to build the market into a new market with "perfect infrastructure, clean and tidy environment, well ordered operation, civilized and standardized management, a new look, and double satisfaction of the common people and Merchants", so as to accelerate the market owners with a more convenient, fashionable, intelligent and standardized business environment Physical innovation and development.

Zhu Shuilong, who has been managing "water dragon men's wear" in the clothing market for more than 20 years, is located in the main channel of the market. With fashionable and fashionable clothes and well arranged display, more than 100 Ping shops are decorated with high quality. "The market environment is becoming more and more modern and fashionable, and the overall hardware facilities such as central air conditioning, elevator, intelligent security system, fire monitoring and so on are improved. At the same time, the network transaction, finance, catering, business and other service items are ready, and the business experience is getting better and better, and the business atmosphere is also getting stronger and stronger." Zhu Shuilong has great confidence in the future of the market. Recently, he has successfully rented a 150 square meter space on the second floor of the market, and will build another brand men's clothing exhibition and sales shop to further expand the scale, improve the quality and enhance the brand influence.

This year, affected by the new crown pneumonia epidemic, market operators are facing greater pressure. The innovation of clothing market integrates elements such as online Red live broadcast and tourism consumption, so as to further enhance the "soft power" of business operation and accelerate the recovery and prosperity of the market.

In the first half of the year, the market grasped the consumption opportunity of the "May Day" holiday, successfully held a promotion activity with the theme of "happy meet may is different". By inviting digital online celebrities to hold four live online broadcasts in the hall on the first floor, the market attracted online and offline multi-party passenger flow with the integration of "people, goods and field", which brought considerable sales for business households. At the same time, the activity enables operators to experience the new e-commerce mode of live broadcasting with goods more intuitively, and enlightens operators to seize the opportunity of live broadcasting and open a new business model of comprehensive development online and offline.

In the post epidemic era, in order to speed up the release of consumption potential, the clothing market gave full play to the advantages of 3A grade tourist and shopping scenic spots and issued exchange coupons to the whole region, which effectively promoted the recovery of popularity and market recovery, and greatly boosted the market confidence. According to statistics, since the issuance of consumer coupons, the cumulative transaction volume of merchants has been nearly 1.65 million yuan, which has greatly promoted the market recovery.

While enhancing the "soft connotation" of the market, the clothing market has accelerated hardware upgrading and upgrading. The ground around the market, reasonable and standardized setting of parking spaces, toilet renovation according to 3A level scenic spot standards, door bucket transformation of the west gate at the south side of the clothing area, and regional lighting project transformation, such as the replacement of traditional lamps with LED lights and LED soft film lamp box advertising transformation, have been completed in batches. In addition, market monitoring and peripheral LED large screen are also gradually implemented.

Today, walking in the spacious and bright clothing market, men's and women's clothing of diverse styles, cute baby children's wear, a variety of scarves, shoes and hats The shops with a full sense of design and a warm and elegant leisure station have become a new fashion consumption highland in Keqiao.

Pay close attention to the air outlet of live broadcasting and cultivate new advantages of e-commerce

The epidemic has brought about changes in the way of life and production, as well as accelerated development of a number of new industries, new formats and new models. The traditional professional market promotes the awareness of deep integration between online and offline, and "online" layout has become the key to development.

Since the beginning of this year, the clothing market should change with the times, seize the opportunity of live e-commerce, and actively launch the new mode of "online Red economy + live delivery with goods". Through a series of e-commerce training lectures, opening up business rooms in pilot areas of e-commerce live broadcasting, building a live e-commerce street, designing direct broadcasting model rooms and other measures, the clothing market has been vigorously cultivated to enable market transformation and upgrading, so as to realize online and offline The overall prosperity of Commerce and trade.

The reporter came to the live e-commerce Street on the fifth floor of the clothing market, "creator children's wear" is being broadcast online. Hu Jingting, the head of the shop, told reporters that the network is smooth, the live broadcasting facilities are convenient, and the e-commerce atmosphere is strong. There are many live broadcasts every day, and the results are good. "I have set up shop in the market for several years. This year, the market has specially set up an e-commerce live broadcasting zone to guide e-commerce merchants to form a certain agglomeration effect, and help operators in adversity find a new way for their own development."

"Boyuan cloth art" has been in the live e-commerce zone for more than a month, and has been selling live through Taobao and pinduoduo platforms every day. At present, its performance is steadily rising. Shulu, the person in charge, said that the main finished product curtain on the shop online, a series of rental costs for the early-stage entrepreneurs are not to be underestimated. The first year rent free policy has been launched for the business rooms in the pilot areas of e-commerce market, which is very friendly to e-commerce entrepreneurs. "The pilot area is also equipped with Baishi express exclusive zone, which is very affordable and convenient." Shulu added.

The clothing market actively cooperates with and fully supports the merchants to carry out online live broadcasting, so that the operators have the confidence to stay in the market and develop the live e-commerce business. It is reported that in order to further professionally cultivate the e-commerce market, market managers have repeatedly asked operators to introduce normal communication into their daily work. When they deeply understand that the scene layout and live broadcast equipment of the e-commerce live broadcast room will affect the anchor's carrying goods marketing promotion, the market quickly responds and builds a shooting and live broadcasting room in the e-commerce live broadcasting area on the fifth floor, with business reception Room, live shooting area, beauty area, special equipment for shooting, etc. are available for free use by operators of live broadcast area in the market. According to statistics, since the opening of the studio in mid August, more than 30 live broadcasts have been held for businesses such as "wheat and rice wall cloth", "colorful textile" and "home textile embroidery". The number of online real-time online users has reached 1000 at the peak.

It is the trend and the focus of the current and future development of the clothing market to drive the market operators to shift from a single offline mode to an integrated online and offline integration mode through the channels of the real economy and the network digital economy, and stimulate the new vitality of the market development.

Integration of new forms of business

The professional market is an excellent platform for all-round development. Its functions and potential are endless. Clothing market is the largest professional retail market in China's light and textile city. It has been taking the main feeling of the market as the keynote to continuously optimize and refine the market format, and constantly realize the integration and interaction with Keqiao Textile Industry Cluster, giving the professional market more possibilities.

At present, the clothing market is mainly divided into AB boutique clothing area and de home textile / decorative cloth area. In AB District, the occupancy rate of merchants has reached 70%, mainly clothing, fur, leather, bags, home textiles, scarves and various kinds of small commodities. By the end of last year, the market has successfully completed the work of dividing shoe leather bags into the city. All shoe leather bag operators have moved to the fifth floor of AB district for centralized operation, which has completed a key step in optimizing the layout of market formats.

The clothing market is not only the gathering area of traditional formats such as clothing, shoes and bags, but also the key area and extension area of Keqiao Textile industry chain. This year, the market launched embroidery cloth, flannel and other new formats in de home textile district on the first floor to further subdivide the market and prosper the city. At present, more than 200 business rooms have been successfully invested and opened to welcome guests. "Tigar textile", which has been operating in the fabric market for three years, has been attracted by its location and rent advantages. This year, it has set up a new market in the new business area of the clothing market, so as to open up more market opportunities. Zhang Jiafeng, the person in charge, said that the company's main products are gold embroidery, cotton embroidery and plain embroidery. The products are oriented to the Middle East and Africa, and the market is located in the golden zone of Kebei international trade zone. It is very convenient for foreign businessmen nearby to purchase and understand. The new product "slide silk" series introduced this year is more popular.

In the scarves area on the fourth floor, "Huahui scarf" operated by Gao Juhong is a professional scarf customized manufacturer, which has been operating in the market for many years. Relying on the professional pattern design team and complete production equipment, the pattern fabric produced by the company is suitable for scarves and scarves, and has a high cost performance ratio. "Opening a scarf franchise store here has created a lot of space for the increase of product added value. Especially, as the only tourist shopping market scenic spot in Keqiao, the products are often favored by foreign tourists."

From the "physical agglomeration" of business forms to the "chemical reaction", on the road of innovation and exploration, more and more specialized clothing market of China Light and textile city keeps pace with the times and cooperates internally and externally. With Keqiao's unique industrial advantages, it plays a synergistic development effect and resource integration effect, continuously constructs a new market attraction, and promotes the high-quality development of Keqiao Textile and garment industry.

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