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Visit Series Of Science And Technology Innovation Enterprises: The 10-Year Pioneering Road Of Industrial Robot Enterprises

2020/9/10 9:41:00 0

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Since the construction of the whole line in Suzhou Industrial Park in April this year.

"We spent more than two months working for half a year." Looking back on the first half of 2020, Zhu Zhenyou, founder and chairman of Jiangsu beiren, is still pleased with the company's achievements.

Although from the performance report, under the dual influence of the epidemic situation and the overall decline of the automobile industry, the company's business income in the first half of this year decreased by 24.30% year-on-year, and the profit decreased by 61.70%. However, what the figures fail to reflect is the orderly development of beiren's work in construction machinery, heavy trucks and other fields and the promotion of business expansion in many new fields.

According to the 21st century economic report, based on the technology accumulation in welding, equipment and grinding, beiren of Jiangsu Province has expanded its business to the field of construction machinery and furniture production automation. From the perspective of the new order structure, the order structure presents a multi industry development trend.

Zhu Zhenyou told reporters that he would not care about the short-term impact of the epidemic: "we have turned losses into profits in the second quarter, and now we are driving forward with full power. In the long run, the positive effect of the epidemic on the industrial robot industry is not only the replacement of machines at the production end, but also the increasing demand for intelligent warehousing and logistics. "

Not long ago, on the 10th anniversary celebration of the company, Zhu Zhenyou, wearing a cultural shirt with the words of "ten years of accumulation, CO creation and new life", told his colleagues about the company's entrepreneurial past.

The past of capital

In 2011, Zhu Zhenyou took part in an entrepreneurship competition by mistake. At that time, he didn't know what the business plan was. When he arrived at the scene, he found that he didn't go out with his business card.

In addition to the company's business introduction, Zhu Zhenyou admitted the company's "lack of money" dilemma. Not long before taking part in the activity, Jiangsu beiren had to give up the car orders they had already got because they couldn't get more than 2 million advance money. "This is the first time we realized that money is very important. It's not the ability to make money, but the ability to advance money. "

After the event, Jiangsu beiren officially became a tie with Suzhou: Yuanhe Holdings (then known as "Zhongxin venture capital") became the investor of the company, and many investment plates of Yuanhe were continuously supported in the subsequent rounds of financing of the company; Jiangsu beiren was invited to move to Suzhou Industrial Park and was promised by the government department that when the performance reached a certain standard, it would be able to obtain land to build factories.

In an interview a few years later, Lin Tao, co-founder and deputy general manager of beiren in Jiangsu Province, recalled the days when he started his business in Suzhou: "we have our own land and our own factory buildings."

In terms of capital line, people in Northern Jiangsu dare to eat crabs. As early as 2016, Jiangsu beiren was listed on the new third board, and the company's orders have doubled year by year. In 2019, when people are busy with the "double 11" shopping spree, Jiangsu beiren officially stopped listing on the new third board, and landed on the scientific and technological innovation board as the "first share of industrial robot system integration" one month later.

During the period of listing on the new third board, Jiangsu beiren raised nearly 200 million yuan through private placement. For the company's management team, the new third board can play a certain role as a financing platform, but they prefer to log in to "China's NASDAQ". Based on this consideration, the science and technology innovation board, which is positioned as "facing the world's scientific and technological frontier, facing the main economic battlefield, and facing the major national needs", has become a new capital journey for northerners in Jiangsu Province.

According to the application documents for listing on the science and technology innovation board in 2019, the funds raised by Jiangsu beiren will be mainly used for R & D and intelligent production line projects. At that time, the management of the company reached a consensus: "what we will provide customers in the future is not only a production line, but also a solution at the workshop level or even the whole plant level."

Multiple breakthroughs

Up to the time of listing on the science and technology innovation board, Jiangsu beiren's core customers were in the automobile industry, and about 90% of its income came from the industry. Although the domestic automobile sales have declined since 2018, the customers of Jiangsu beiren are mainly automobile parts manufacturers, which have not been impacted in the environment of continuous vehicle manufacturers' model updating.

The first annual report of the company after listing on the science and technology innovation board shows that: in 2019, the operating revenue is 470 million yuan, and the profit belonging to the listed company is 52.4 million yuan; 92.73% of the operating income comes from the automobile industry, and the income from the industry increases by 9.7% compared with that in 2018.

The core technology of beiren in Jiangsu Province at the beginning of their business was "welding", which was used as the main application process to carry out the system integration of industrial robots. At the same time, new industries have been expanded.

In terms of new business development, the company and Shanghai Aerospace Precision Machinery Research Institute undertook the construction of 2014 national development and Reform Commission intelligent manufacturing equipment development special "digital workshop for spacecraft large thin-walled structure parts". Beigong will continue to expand its existing advantages in the fields of aerospace industry, aerospace industry and other industries.

"We are in these two systems, one side is the automobile industry, and our main concept is flexibility and informatization. In the high-end manufacturing industry, our main idea is intelligence. " According to Lin Tao, the company established the general industry division at the end of 2019, mainly expanding projects in the fields of aerospace, heavy industry, communication, passenger cars and other high-end equipment.

Judging from the stage achievements, Jiangsu beiren opened up new customers of Yutong and other main engine plants in 2019, and the annual business income in heavy industry and aerospace increased by 251.98% and 33.03% respectively. Talking about the business promotion in 2020, Zhu Zhenyou revealed: "in the field of non automobile, we are focusing on construction machinery and mining machinery. Looking back, there are opportunities in shipbuilding and military industry. In these industries, construction machinery is the focus of this year. "

Production line + software + Logistics

In conclusion, in the past few years, Jiangsu beiren have been expanding their business with the strategy of "one horizontal and one vertical". Horizontal refers to the expansion of multiple industries other than automobile with welding as the starting point; vertical refers to the business of assembling, stamping and spraying of customers along with welding.

"I hope that one day in the future, customers just need to leave a space, and we can build them an intelligent factory." According to Zhu Zhenyou's plan, a more grand vision is to create an integrated solution for intelligent manufacturing. "We can not only provide production lines, but also provide logistics + information management system, which is a complete solution."

The future outlined by Zhu Zhenyou can be found in the semiannual report of Jiangsu beiren. According to the disclosed development strategy, Jiangsu beiren will promote the cooperation of automation production line and automatic logistics by introducing strategic partners, and cooperate with intelligent technologies including vision technology, data analysis technology, industrial Internet, parametric programming and process expert database to promote the transformation and upgrading of intelligent manufacturing.

Looking at the annual report of the company's foreign investment, we can find that the company's income has been greatly reduced. "In terms of investment, we are also constantly learning. Thanks to dongshahu fund Town, we have the opportunity to communicate with many excellent investment institutions." Zhu Zhenyou said.

In May 2020, Jiangsu beiren invested more than 15 million yuan in Rongdi intelligent, and held 20% of the shares after the investment. Rongdi intelligent is mainly engaged in plant automation design, transformation consulting and industrial application software development. It has strong ability in factory automation design. After the completion of the transaction, Rongdi will form industrial collaboration with Jiangsu beiren in the aspects of full-automatic production line, scheme design of intelligent chemical plant and project implementation, etc.

This is the first real foreign investment of Jiangsu beiren after listing, and it is also a typical measure for the company to occupy the intelligent manufacturing market with the strategy of "production line + software + logistics".

"I ask myself every day, where is the resource integration ability of beiren?" Zhu Zhenyou said, "whether through capital, technology or mutual trust, we have enough negotiation ability and moat in the aspect of integration today."

 

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