Market Observation: 70% Of Hot Luxury Bags Are Fake

Standing in the surveillance zone, wearing black gloves, holding up a macro lens and a small purple light, the 31 year old "Tian Ge" looks like a judge - in a few minutes, he can decide the fate of a bag.

A high glass wall separates Tian Ge and the seeker. The glass wall says, "there is only one truth, only the result, no explanation."

The authenticity of a bag sometimes involves millions of money, joy, gap, collapse, doubt When the voice of Tian Ge's "judgment" falls to the ground, it is staged instantaneously.

From behind the glass wall, Tian Ge becomes a listener again, collecting the stories behind thousands of bags. He is like an audience, watching the joys and sorrows of the rich.

From Taobao store, which started to do luxury maintenance in 2009, to catching up with the short video outlet to tell the story of luxury goods identification and buyers, Tian Ge now has millions of fans on the tremolo.

Reporter saw Tian Ge, is in his Hangzhou entity store headquarters. On both sides of the exhibition hall are second-hand bags of Hermes, chanel and Lv. The counter is full of famous watches and jewelry. There are more waiting for identification, stacked in express packages.

However, Tian Ge, surrounded by luxury goods worth hundreds of millions of yuan, basically does not buy luxury goods now.

Six hermes bags overturned

Sometimes you can tell whether it's true or not just by looking at the guests' clothes

Six hermes bags, were cruelly judged within 12 minutes, all "overturned".

When the identification results of the first "Himalaya" came out, the man in front of Tian Ge was wearing a low-key and his face was obviously collapsed. "Himalaya" is located at the top of the "contempt chain" of the bag. It is made of rare crocodile skin, showing the elegant color of snow mountain. In the hit TV series "thirty", Mrs. Wang holds "C" properly with this bag.

Kuotai's six bags were bought from the same little sister. At this time, she probably also guessed that the next bad luck.

indeed. She seems to have lost her soul. Standing in front of the appraisal platform, brother Tian talks to her. She seems to be able to listen to half of it. Finally, she regained consciousness and called her husband to come over. Two people reported to the police, and the amount involved reached 3 million yuan.

Kuotai runs a company in her family. She has bought a bag for four years in this little sister's hand. She never doubts about it. Until she occasionally pays attention to Tian Ge's shaking sound, she decides to come and have a look.

Such "rollover" cases are not rare. The original intention of Tian Ge shooting appraisal video is to let more people learn some basic identification knowledge. Don't spend tens of thousands of yuan to buy a "one eye fake" bag.

Identification of a bag, in addition to material, pattern, feel, card He has been in the trade for many years. Sometimes, if he smells the flavor, he can basically judge whether the bag is true or not. For example, LV bags have a special smell, which makes people think of the perfume smell in the counter; and some fake leather smell is still very choking after a long time, "maybe it was from Jiangnan leather factory," Tian Ge joked.

To know a bag is to know a person. Tian Ge looks at his customers secretly. He wears a suit of "online shopping" to match Hermes. His bag is basically fake. In reality, it's rare for TV dramas to wear simple clothes and to pack vegetables with LV. However, we should be alert to some bright leather bags.

There was a man in a suit, tie and "official style". When he first came to sell his bags, he said very little. He said that these bags were gifts given to his wife by others. "My identity is not convenient to use." Brother Tian identified that the bag was true; the second time he came, he still didn't talk much, but the two Dior bags he brought were both fake. Brother Tian guesses that this is the usual trick of professional swindlers.

"See through, don't tell"

Each appraiser and seller has his own story

On the subway, the crowd sometimes pushes the bag to Tian Ge. He thought it was very interesting. He took a look at the hardware and the printing, and secretly judged which was true and which was false. According to his observation, 70% of the people who carry big hot bags on the subway are fake.

In the circle of friends, there are wechat merchants who show off that their bags are "one-to-one quarter". Tian Ge frankly said that many of these are fake merchants' guises: the wechat promotion that ordinary people can get access to actually comes from the same batch of factories and purchases from some traditional fake places. Only a small number of genuine customers sell well-known products.

However, even with a pair of "eagle eyes", Tian Ge still retains the professionalism of "seeing through but not breaking through" and keeps a decent for customers.

Affected by the epidemic, Tiange's business is better this year. He felt that on the one hand, people "want to open up"; on the other hand, more people need cash flow.

A girl came to find Tian Ge to sell her bag, because she overdrawn her credit card. "I can't even afford to eat.". It was a bag that used to be very popular, tied with a very sweet bow. She asked brother Tian if he could make a higher price. He added 800 yuan to her and collected it according to the selling price. Later, the girl sent him a banner to thank him for "sending charcoal in the snow".

Two months ago, Tian Ge received a whole vehicle express from Hermes. There were more than 100 pieces of Hermes, including more than 20 packages, with a total value of nearly 10 million yuan. The insurance fee of express delivery alone cost 20000 yuan. But the owner of the package in Shenzhen did not show up. She told brother Tian that her husband in foreign trade business had difficulties in financing and needed to sell his bags.

Tian Ge said that there are two kinds of people who come to him to sell second-hand bags in large quantities. One is that there are too many bags at home; the other is that there is a problem and the fund needs to be recovered.

This naturally involves the "secret corner" of some wealthy families.

Brother Tian met a wife and brought dozens of bags, all of which were cut by knives. He is a little confused, asked to know, these bags are her husband gave "small three". She found the address of Xiao San, and in a fury, she scraped all these bags. Later, she was distressed. After all, it was her husband's money, so she took it to find brother Tian to recover it.

There was some dog blood in the end. Brother Tian identified them one by one. All the bags were fake. The expression on the wife's face was unpredictable. "I don't know whether I should laugh or cry now..."

Every year, it is the peak of identification.

The story of each person who came to sell the bags has its own differences: there are beautiful girls with bags and jewelry sent by their boyfriends to identify, and the results are half true and half false; some girls know the appraisal results and call directly in front of the identification desk to break up.

Every year's Qixi Festival and other festivals are the peak of identification. Tian Ge had taken a tremolo before. A girl received jewelry from her ex boyfriend. He wanted to get back together. But the girl thought that he would often send some fakes before, this jewelry appraisal, or fake. The girl returned the gift to each other, completely black.

In addition to knowing and buying fake goods, fake goods also make ordinary people's air defense more vulnerable. A little sister of Benming year bought a Hermes Kelly bag from a friend around Valentine's day. Her boyfriend gave her a Bulgarian snakehead bag. Unexpectedly, both of them were fake.

Sometimes, the owner will write a note to tell the story of the bag. What impresses Tian most is a paragraph written on a piece of printed paper: please tell your fans not to start a company with your brother. It turned out that when the company opened, the owner and his brother bought two identical bags, but in the end, the two men broke up and the owner didn't want to use the bag any more.

No bag keeps the value forever

His own material desire is getting lower and lower

Before he became a luxury educator, he was born in Wenzhou.

When they came to Hangzhou, Tian and his classmates went to Hangzhou building to visit the LV counter. At that time, the most popular style was dumplings. This is his luxury enlightenment. Later, brother Tian resigned to do luxury maintenance with his brother, and later his sister joined the company. In 2009, there was no detergent for luxury bags in the Chinese market, and their Taobao stores quickly accumulated a number of customers.

Today, Tian Ge's business has developed into second-hand recycling, selling, maintenance and identification training of bags, watches and accessories. As the business gets bigger and bigger, the upper limit of their access to wealthy customers is also higher and higher. Tian Ge has seen customers take out a whole wall to put hermes bags. He has also seen his students apply for half a day's rest during training in Hangzhou, and specially goes to pick up a Rolls Royce guster.

His career is getting better and better, but his material desire is getting lower and lower.

In his early years as an appraiser, he was afraid that he could not hold down the market. He also needed to buy several pieces of watch "Zhenchang". Nowadays, he did not buy much for himself or for his family. He basically didn't give his wife a bag. When he first met his wife, he saw that she was carrying a luxury bag, but he didn't say anything about it. Later, he dug his wife into his own company to sell it, and he was also in the "Baoshan Baohai".

For more than ten years, brother Tian witnessed the gradual fall of luxury goods from the cloud. Information asymmetry dispels the mystery of big brands. More and more urban white-collar workers know about luxury brands, and they will try to buy one or two luxury goods "beside the body" whether they have money or not.

"And the workmanship of luxury goods is not as exquisite as before." Some big bags, used less than a few months, like a layer of dust, bag edge also overflow. There is also an F letter belt, Tian Ge never received identification, "this imitation of the workmanship, better than the original."

Tian Ge knows that the quality of most luxury goods is not the price. However, customers may be more concerned about the brand and the identity value attached to it. He thinks that for ordinary people, buying luxury bags is not a "just need". He has seen too many people buy bags on impulse and come to sell them without carrying them several times.

This year, even if it's Himalayan, there's no exception.