Guangdong Fashion Week: "New Intangible Cultural Heritage" Opens In Autumn 2020

On the night of September 8, Jointly presented by "Guangzhou fashion city" and "Guangzhou Design City", the series of activities of Guangdong fashion week autumn 2020 and Guangzhou (Baiyun) fashion and design industry exchange and promotion were opened in Guangzhou Baiyun International Conference Center. The theme show of "new intangible cultural heritage" led by 15 well-known fashion designers and five intangible cultural heritage projects was the first to open an 8-day fashion feast.

With the theme of "paying homage to dreams" and focusing on "promoting the activation and inheritance of intangible cultural heritage, promoting the development of fashionable products and leading the new consumption of intangible cultural heritage", this fashion week has gathered fashion elements to help Baiyun District of Guangzhou to build two industrial projects of "Guangzhou fashion city" and "Guangzhou Design City". At the same time, as one of the activities of "promoting consumption month", this fashion week will hold 33 fashion activities, release ten thousand new fashion products, and hold the world's first "Fashion Week live day", so as to interact with hundreds of millions of consumers and promote fashion consumption. More than the official TV, sina.com and China Southern TV broadcast the whole event 2 million 746 thousand The "cloud" witnessed the grand opening of the new Guangdong fashion week!

Liu Guohua, deputy director of Baiyun District of Guangzhou, delivered a speech at the opening ceremony

Pu Xiaoqiang, President of Guangdong garment industry association, delivered a speech at the opening ceremony

It is reported that this fashion week is under the guidance of China Textile Industry Federation, China Textile Industry Enterprise Management Association, China clothing association, China Clothing Designers Association, China Textile Construction Planning Institute, Department of Commerce of Guangdong Province, Department of culture and tourism of Guangdong Province, Guangzhou Municipal Bureau of Commerce, and people's government of Baiyun District of Guangzhou city Sponsored by the association, it is jointly sponsored by Guangzhou cotton international fashion city, Guangzhou International light and Textile City, Guangzhou light and textile trading Park, Guangzhou Baima clothing market, Fuli · Huanmao port, zhenweisi International (Hong Kong) Co., Ltd., and biyinlefen.

The new intangible cultural heritage tells the story of Guangdong

Leading the new consumption of intangible cultural heritage

Today, advocating cultural confidence, "intangible cultural heritage" as an intuitive display of the long-standing culture and unique charm of the Chinese nation, is loved by more and more people. At the same time, it is highly valued by government departments, enterprises and media, and has become a hot topic of concern.

Zhong Wenying, general manager of sina Guangdong political and tourism center, announced on the spot that the meeting of fashion intangible cultural heritage on Weibo also confirmed this point. Sina big data showed that: fashion and cultural tourism topics ranked top 10 in the "Pan culture" interest field of microblog; the word cloud of "intangible cultural Heritage + fashion" big data shows that the younger generation are tolerant and optimistic about the integration of intangible cultural heritage and fashion, and intangible cultural heritage is dynamic, productive and Life oriented and scene oriented are the basis for promoting the activation and inheritance of intangible cultural heritage and promoting the development of fashionable products.

Baiyun District has a large number of intangible cultural heritage resources. Traditional folk arts such as dragon boat and Hongquan continue to be inherited and developed. Traditional techniques such as Cantonese style mahogany palace lantern and Cantonese style hardwood furniture continue to bring forth new ideas, which are the inspiration and source of fashion design. The opening ceremony of this activity starts with boxing of Baiyun intangible cultural heritage project. The intangible cultural heritage of Wushu represented by Baimei boxing, Hongquan and Cai LIFO boxing has become a beautiful scenery line of intangible cultural heritage culture, and the peach blossom elegant gathering scene in Baiyun District runs through the grand show.

Liu Zheng from the literature and Art Department of the Department of culture and tourism of Guangdong Province and Ren Yongquan of the Pearl River Channel of Guangdong Radio and TV station presided over the theme show of intangible cultural heritage of famous designers of "newly made intangible cultural heritage". Ji Wenbo, the winner of China's highest award for fashion design, Deng Zhaoping, Jin Fu, Lin Qi and Cai Zhonghan, ambassadors of intangible cultural heritage promotion of Chinese textile and clothing, were invited to promote intangible cultural heritage of Guangdong textile and clothing Ambassadors sun Enle, Cheng Xiaoqin, Qu Tingnan, Zhao Yakun, Lin Jinliang, Cai Lei, Cai Weitu, Jiang Ping and other well-known fashion designers carried out theme creation, focusing on the fashionable products of Guangdong textile and clothing representative intangible cultural heritage projects, such as Guangxiu, Chaoxiu, yaoxiu, Zisha and xiangyunsha, so as to meet the new needs of consumers for clothing culture and establish cultural confidence.

On that night, the models were dressed in exquisite intangible cultural heritage clothing, or elegant or gorgeous embroidery, neat tailoring and soft light gauze. In the quiet and solemn music, the fashion of intangible cultural heritage across thousands of years was reappeared in modern expression.

Ji Wenbo, the winner of the Golden Summit Award for Chinese fashion designers, Chen Shaofang, a national inheritor of Guangxiu embroidery, and Li Qinghua, a famous painter, also contributed to a magnificent opening show of masterpieces jointly signed by the masters. The Guangxiu works on the clothing are hand embroidered by Chen Shaofang, who is over 80 years old. She has poured her ardent expectation on the inheritance and fashion of Guangxiu.

Fashion Bay area, gathering the power of industrial resources

Help the construction of "fashion city"

Guangdong fashion week, which started in 2002 and has accumulated 26 sessions, has long enjoyed a reputation and status at home and abroad. This year, the main venue will be transferred to Baiyun District of Guangzhou. This fashion week continues the theme of "salute the dream", as the first voice platform of "Guangzhou fashion city", gathering elements of fashion industry chain such as enterprises, designers, experts, anchors, media, supply chain, etc., to help the construction of "Guangzhou fashion city" and "Guangzhou Design City".

At the same time, as the highlight of Guangdong fashion week autumn 2020 and Guangzhou (Baiyun) fashion and design industry exchange and promotion series activities, the main forum "Guangzhou (Baiyun) fashion and Design Industry Development Strategy Forum" was held on the afternoon of September 8, with the theme of "convergence, innovation and Co construction of bay area fashion center", officially launched the "Guangzhou fashion city" project. At the meeting, authoritative industry experts released the development trend of fashion industry, and discussed the development of fashion industry together with government leaders, industrial clusters and enterprises, so as to promote Guangdong, Hong Kong and Macao Bay area to build a world-class fashion industry center. At the main forum, the organizers also held the Guangzhou fashion city & Design City project promotion, contract signing and Industry Alliance Establishment Ceremony.

Boss live broadcast, both online and offline

"Live broadcast" is a hot topic at present. This fashion week also uses this as a key word to create a series of activities such as the first Guangdong fashion week live broadcast day and boss live broadcast. The whole show is also broadcast on the major live broadcasting platforms simultaneously, so that more people who love fashion can receive the highlights of Guangdong fashion week.

The boss live group who attended the evening's event also shared the highlights of fashion week live with you through the webcast room, and took you to visit the stage and behind the scenes! If you don't come to the scene, you are welcome to continue to pay attention to the 2020 Guangdong Fashion Week - Autumn through the major live broadcast platforms!

In addition, as the world's first live broadcast day of fashion week, the first live broadcast day of Guangdong fashion week will be held on September 12. At that time, it will set up live broadcast sub venues in various clothing industry clusters and professional markets in the province, and jointly build it with e-commerce and traffic platforms such as Shuo Yin, today's headlines, watermelon video, etc., focusing on high-quality resources of "people, goods and markets" to open up a wide range of markets East fashion live broadcast with goods in a new era.

Comprehensively integrate resources, boost the transformation and upgrading base of foreign trade, and accelerate the transformation of foreign trade development mode. This fashion week provides foreign trade bases and enterprises with centralized exhibition and promotion, design and R & D capability improvement and other services. Among them, the 2020 Guangdong foreign trade transformation and upgrading base Clothing Industry Innovation exchange meeting and 2020 Guangdong foreign trade transformation and upgrading base new product release conference were specially held. Through the activities, the exchange and cooperation bridge was built to promote the business docking of capital, technology, talents and industry. Around the hot foreign trade new mode such as "independent station", relevant service agencies and representative enterprises were invited to share the theme. During this period, we will introduce Alibaba global cross-border e-commerce platform, fastsell, to display the recommended clothing products online with the mode of "show and buy", and promote the cooperation between enterprises and more high-quality overseas buyers with the help of overseas live broadcasting platform, so as to promote the global promotion of Guangdong clothing supply chain.

September 8 - September 15

Brand release

(regardless of rank)

Urban revivo, living in the left, hokinwah (he Jianhua), kasisar kamlionsrm, hinitomy, midannu midianu, HRH, honey state, Xiaoru skirt coat, Snoopy, ximailian lotus, Tu Yue original designer brand, Mai dire Mai, indigo denim, making and spinning ininformal women's wear, Wanfang clothing, blue butterfly feather, Fiona Wu, Liangfeng textile × Zhao Mengwei, Yuhua holding, Yangxian textile × Shao Shiru, Liansheng textile × Xu Donghao, Dahe cloth industry × Li Ruohan, yanwumumu, sunguitian, haichaohui · seagullvvo, ai118 Mapu original, engelbeirong, xuncai, inflation, privathinker, tiger force, asali, Tianpei Folds, amii, imakokoni, twotwinstyle, love & lemonade, cinemore, Baba Town, Xiji wubaibai, Alice Chen, M & J, chengxiaoqin chengxiaoqin, YHB, Xilan, Qiulu, worker palygound, Evo customization, excellence, its use, KIR, misyang, Baiyun leather brand, Xingwei culture, Honggu Xiaoai, Gaozheng Yazhuang, jinbuyuan, Joanne Studio, cj.caress joy, rainbow girl, sudest, still self studio, Yu yueshuang, Xue, bessyhuang, zoyhak, LAN Yiwu language design, bongwer, caisedi, Jifan, to be too, WWE, tomdong

Release Designer

(regardless of rank)

Ji Wenbo, Chen Shaofang, Li Qinghua, he Jianhua, Cai Lei, Cai Weitu, Cai Zhonghan, Cheng Xiaoqin, Deng Zhaoping, Jin Zhen, Jiang Ping, Lin Jinliang, Linqi, Qu Tingnan, sun Enle, Zhao Yakun, Liu Sijia, Liu Haidong, Tang Zhiru, MI Jibin, Yang long, Zhang Yurong, Zhang Lili, He Lian, Yang Yingying, Zhong Cai, Liang Ruichen, Cao Ronglin, Tang Xinyu, Zheng Zhida, Gao Hongyan , Zhu Qiangqiang, sun Guitian, Zhuo Qiman, Wang Baishui, Wu Xiaolei, Bai Yingqi, MI Siyang, Li Junye, Wan Yi, Li Hexin, Cheng Jie, Wang Zhaoming Jason, Deng Wen & Lu, Wang Hailong, Chen Yingxue, Yang yueshuang, Huang Beixi, Zhang Yike & Xiaolin AI, LAN Yi, Qi Gang, Liu Liang, Dong Zhicheng, Dong huaiguang