Following the autumn and winter fashion week of 2019, on the stage of Guangdong Fashion Week - Autumn 2020, global express launched the "stylezone stylization" project with the theme of "fashion. Boundless", so as to help "Chinese fashion" go to the world, promote the development of cross-border e-commerce and win-win future! In the future, both sides will inject more strength and vitality to jointly promote the upgrading and transformation of Guangdong's clothing industry!
Aliexpress (English Name: aliexpress) was officially launched in April 2010. It is the only cross-border e-commerce online trading platform under Alibaba for the global market.
After 10 years of development, the platform has become China's largest cross-border B2C export e-commerce platform, covering more than 230 countries and regions, including Russia, the United States, Spain, Brazil, France, including 22 industries including 3C digital, clothing, beauty and health, sports and entertainment, home furniture, and supports 18 language sites in the world.
Yan Xuedong, a senior expert of the global express business development and platform operation center, said in the activity sharing that the fastmart fashion show held at Guangdong fashion week is already the exclusive activity IP of fastmart in Guangdong, which belongs to the Express clothing industry. Fastcom hopes to use this activity platform to let more Chinese clothing brand enterprises participate, especially domestic tmall and Taobao fashion clothing merchants give full play to the mature brand system, operation and supply chain capabilities of tmall and Taobao merchants, and let more Chinese clothing brands and enterprises go to overseas blue ocean market through express platform. In 2020, the express platform will also launch "stylization" projects and special policies to protect Chinese clothing brands from going abroad.
Yao ouying, a clothing operation expert of global express, also said that in recent years, with the gradual saturation of domestic e-commerce market, but the development momentum of cross-border export e-commerce is extraordinary. More and more international tide products are taking advantage of the situation to go out to the blue ocean market of the international market, such as vimly, Charles & KIETH, MO & Co and other domestic well-known clothing brands.
Mu Ying also introduced the shopping guide link and flow guarantee system of Fastlink fashion products, as well as how Guochao brand can quickly adapt to the needs, consumption habits and preferences of overseas consumers.
11 brands, such as mishow, tiger force, amii, imakokoni and twotwinstyle, were invited to show men's and women's wear in the fashion zone aliexpress fashion show aw 2020.
Men's wear show: charming style, brand new
The global express men's wear show has brought four men's wear brands to show activities, such as fashion and leisure, street sports style, urban business series, etc., to start the momentum of the trend and wake up the charming new style. The unique design makes the leisure style relaxed, creates a brand-new autumn wardrobe, at the same time, brings the energetic and fashionable new season shape, exudes the personal charm belonging to the man.
Women's wear show: play with the spirit, diverse activities
From the gorgeous and colorful Oriental ukiyoe, the avant-garde functional design and the layered and wearable collocation, each set of look has been repeatedly carved. Let the wearer exude inner self-confidence and colorful lifestyle, reflect the independence and diversity of women today, and let women stand out in various occasions.
Fastlink links global buyers and Chinese businesses through domestic and overseas AE live live broadcast, which is also very novel overseas and is very popular with overseas consumers. It also enables the audience, online consumers and domestic and foreign businesses to get a closer and timely understanding of China's fashion apparel information, bring more fashion resources to domestic and foreign buyers, create new opportunities for the development of China's clothing industry, create a high-quality development environment, and jointly promote the stylized brand and design to the world!
[source of friendship reprinted from: Guangdong garment industry association]