Shenzhen GELIS Clothing Co., Ltd. (hereinafter referred to as "GELIS") announced in the evening of September 15 that the company and Tencent cloud computing signed relevant strategic cooperation agreement today, and both sides reached strategic cooperation on Tencent cloud computing providing marketing and technical support services for the company's smart retail.
The time of this strategic cooperation is expected to be 5 years, of which the cooperation cost in the first year is expected to be RMB 8.8 million. Both parties will implement the specific cooperation content and plan according to the actual situation, and the specific cooperation content and cost amount shall be subject to the contract signed separately.
According to the announcement, with the advantages and experience of Tencent cloud computing in social networking and payment, crowd big data, LBS location big data, digital content, IP creation, digital marketing and other aspects, Goliath will further optimize the company's sales terminals, improve the digital management system, and jointly promote the implementation of the company's smart retail and industrial wisdom upgrading.
According to the agreement, the two sides will cooperate in the following aspects:
1. Traffic cooperation
Tencent cloud computing will carry out fan portrait analysis through "super marketing SMS" and "Abas AI system", so as to realize the directional recommendation of thousands of existing members of the company. In addition, Tencent will provide a platform for mass marketing, digital marketing, and digital marketing.
2. Shopping guide optimization
Tencent cloud computing will update and iterate the company's existing shopping guide growth and training system, realize shopping guide empowerment by deploying wemall mall, building shopping guide assistant and community group control, and strengthen the efficient linkage between terminals and customers.
3. Data layer collaboration
Offline, Tencent cloud computing will open lbs big data analysis service for the company, excavate data value through AI algorithm, and provide big data support for network planning, store location, operation management, marketing and other links for the company.
On the online side, Tencent cloud computing will form a micro ecological full link data system around the company's customers through Tencent several, CDP customer asset center, Tencent cloud and other technical services, and provide data service solutions and management platforms such as data insight, data monitoring, data analysis, etc. for the company's marketing, so as to help the company's terminals realize accurate marketing.
With the support of Tencent cloud computing digital marketing, the company will further iterate the digital management system, integrate online and offline business, improve work efficiency, optimize service content, and provide consumers with a better consumption experience. With the development and implementation of the strategic cooperation project between the company and Tencent cloud computing, the company will redefine and comprehensively upgrade its customer acquisition, operation and digital asset management, gradually build a digital platform supporting the company's strategic development, and further build the company's digital core competitiveness.
This reporter learned that during the epidemic period, offline sales were completely suspended, Tencent, Alibaba, etc. transformed smart retail to adapt to market changes, and the concepts of "smart retail" and "smart store" have become more and more eye-catching. During the Spring Festival, the orders of each small program mall increased dramatically compared with the same period of last year, with the daily excellent fresh small program orders increasing by 309% and the actually received transaction volume increasing by 465%; the small program orders of Yonghui life · home in Fuzhou area increased by more than 450% year-on-year, and the sales volume increased by more than 600%. The growth rate of order volume and transaction volume is unprecedented, which is also the unexpected joy brought by this special period.
Industry insiders said that Tencent's transformation of the "smart retail" platform played an important role in the business front during the campaign. The platform provided a series of auxiliary tools such as smart tool combination, which helped these retail enterprises to achieve online sales, alleviate the crisis, and even helped them find a new enterprise strategic development direction. Tencent's smart retail is still there Beijing, Shanghai, Guangzhou and other first tier cities have launched the "smart retail" applet, which is an important tool for the digital transformation of retail enterprises, which is no different from providing an entry-level display platform for retail enterprises. Before the epidemic, the trading scale of wechat apps was astronomical. In 2019, the transaction scale had exceeded 800 billion yuan, an increase of 160% compared with last year.
The financial report also shows that in the first half of 2020, the operating revenue of GELIS was about 814 million yuan, a year-on-year decrease of 35.7%; the net profit attributable to the parent company was about 262 million yuan, with a year-on-year increase of 37.77%; the net profit after deducting non return to the parent company turned losses into profits compared with the first quarter, about 9.5272 million yuan.
During the reporting period, the main brand and laurel improved month on month, while ed hardy and iro were still in the adjustment stage. According to the observation, in the first half of the year, the revenue of the main brand was 381 million yuan, with a year-on-year decrease of 20.28%. In the second quarter, the gross profit rate of the main brand increased by 0.83 PCTs to 71.07%. It was really not easy in the epidemic situation, which was mainly caused by the high proportion of positive price goods sales and the promotion of live sales of new products Laurel achieved a revenue of 50.63 million yuan, a year-on-year decrease of 6.61%, and a month on month improvement in the second quarter, with a decline of 4.05 PCTs to 77.18%; ed hardy and iro declined 57.9% and 34.01% in the first half of the year, respectively; Ed Hardy's distribution channel recovered slowly, and the overseas business Q2 of IRO was seriously affected by the epidemic; self portal: in the first half of the year, it realized a revenue of 19.57 million yuan, and has entered Beijing SKP and online tmall flagship stores.
During the reporting period, golisys achieved online revenue of 146 million yuan, a year-on-year increase of 163%, of which live broadcasting with goods is indispensable. The company not only takes live broadcast as a sales channel, but also as an important way to promote brand image and offline drainage. In addition, due to the fact that the live broadcast mainly focuses on selling new products, the discount is very small, which also drives the gross profit rate of the company's online business in the medium term to rise significantly year on year. In April 2020, the company established a wholly-owned animal number division to be responsible for the live broadcasting of various brands (external brand business will be carried out in the future) to provide consumers with more abundant service experience.
Wang Yusi, an analyst at Zhongtai securities, said that in the long run, the development path of golisys medium and high-end multi brand strategy is clear, the endogenous growth of main brands is stable, and the number of channels is still larger than that of peers; the new brands are developing rapidly and are expected to make profits in succession.