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Fashion Lights Up Golden Street! Splendid Opening Of Wangfujing Branch Venue Of 2020 Beijing Fashion Week

2020/9/20 2:23:00 1553

JinjieBeijing Fashion WeekWangfujing Sub Venue


On September 16, Wangfujing sub venue of 2020 Beijing Fashion Week In the "China's first commercial street" Wangfujing pedestrian street grand opening. Wangfujing fashion venue 2020 Opening ceremony The 7th Wangfujing international brand Festival The highlight of the opening ceremony was led by international famous fashion designer Lawrence Xu, bringing a series of stunning and gorgeous high-end fashion releases, which lit up golden street with fashion.

Yang Jinbai, vice mayor of Beijing; Zheng Wen, director of the Department of circulation industry development of the Ministry of Commerce; Wang Yongping, chairman of the commercial real estate Working Committee of the all China Real Estate Chamber of Commerce; Han Jianhui, director of the working committee of China pedestrian mall; Li Zhijie, Deputy Secretary general of Beijing municipal government; Chen Dong, director of Beijing Municipal Bureau of culture and tourism; Liu Meiying, deputy director of Beijing Municipal Bureau of Commerce; and Foreign Affairs Office of Beijing Municipal People's government Li Yi, deputy director of the office, Zhu Jialiang, deputy director of Beijing Branch of China Council for the promotion of international trade, Jin Hui, district chief of Dongcheng District, Beijing, Wu Li, chairman of Beijing fashion Holding Co., Ltd., Gu Weida, general manager of Beijing fashion Holding Co., Ltd., and Liu Bing, President of Wangfujing chamber of Commerce, attended the event.

The theme of this brand Festival is "international brand open business street", covering more than ten wonderful activities in the opening ceremony, Wangfujing forum and Wangfujing carnival. Since 2010, with the joint support of the Ministry of Commerce and the China Federation of Commerce, Dongcheng District government, together with the Municipal Bureau of Commerce, the Municipal Bureau of culture and tourism, the Municipal Foreign Affairs Office, and the Beijing Branch of the China Council for the promotion of international trade, has jointly held six sessions of Beijing Wangfujing international brand Festival, which has gradually become a "high-end, international and professional" brand event Attract high-end brands at home and abroad, promote the optimization of regional industrial structure, accelerate the regional coordinated development, and continuously help to enhance the popularity and international influence of Wangfujing and Dongcheng District.

This year, under the background of national promotion of consumption upgrading and normalization of epidemic situation, the 7th Wangfujing international brand festival was planned to enhance consumer confidence, lead the recovery of consumption, display the image of golden street, and give voice to Wangfujing under the background of accelerating economic internal circulation through high-end seminars, cultural and artistic experience activities, etc.

The theme of the 6th Fashion Festival in Beijing is held by Ruan Fujing, which is the first time for fashion design in Beijing. This year is the fifth anniversary of Beijing fashion. Beijing fashion week, which is committed to "give Chinese brands an opportunity to grasp the right of fashion discourse", has formed six major values of culture, society, communication, commerce, resources and win-win situation. It has continuously empowered the cultural communication of Chinese brands, empowered the development of creative industries, and helped the development of the capital city and the construction of the national cultural center. From September 15 to September 22, 2020 Beijing fashion week will hold more than 80 official activities in capital fashion cultural landmarks such as Shougang Park, Wangfujing pedestrian street, longfu cultural center, Fangheng fashion center, Jinggong fashion innovation park, Tongniu film industrial park and other capital fashion cultural landmarks. It will bring together nearly 200 brands from home and abroad and present them in the form of offline + cloud venue linkage, aiming to create Beijing culture The fashion week with international influence will open a new mode of Beijing fashion week in the post epidemic era.

At the opening show, Lawrence Xu focused on the theme of "imperial" and "the Forbidden City" series. At the same time, he reappeared the splendor of the "Dragon Robe" series, and released a new national style home furnishing series, which transformed the rich classical elements of Ming and Qing Dynasties into a new national trend, paying tribute to the 600 years of the Forbidden City.

The three ready-made clothing series released this time are inspired by the Palace Museum, which is a temple level art treasure house. The designer pursues meticulous and meticulous work to create every pattern. From the unique architectural style to the priceless treasure, all of them reveal the ultimate pursuit of art of our ancestors. Among them, the "Forbidden City" series focuses on the design concept of "taking the ancient as the present". The series adopts the graphic elements from the caisson of the Forbidden City, which is integrated into the men's wear series of this season. With the help of dragon embroidery and velvet fabrics, it reflects the unique Chinese aesthetic spirit; The newly released home furnishing series integrates the classic aesthetics of the Forbidden City. It is inspired by the subtle artistic conception brought by natural elements such as dragon, mountain and wind. The design is quite different, and the refining and application of techniques are more advanced; The "Dragon Robe" series released in 2013 was displayed on the international stage. The exquisite brocade fabric is supplemented with Guizhou Miao embroidery and Suzhou embroidery techniques to depict patterns, which brings the traditional craft back to the public's view. The "Dragon Robe" series is also extremely exquisite in color matching. It chooses "Palace blue" as the main color, which applies the Royal aesthetics to the extreme, highlights the atmospheric national style and pays homage to the magnificent Royal culture.

In the coming week, snow lotus, pure touch, shangjiukai and other classic Guochao brands will be in the "No.1 commercial street in China" The landmark show of Wangfujing has appeared in turn, bringing about "cultural tour", "brand name", "light of intangible cultural heritage", "design contract" and "national wind". It gathers fashion design and urban culture, landmark elements and popular aesthetics, stimulates fashion consumption potential, arouses deeper integration of participating brands, designers and capital city culture, and brings forward frontier creativity and Beijing flavor culture The combination of Fashion Beijing feast, so that the inheritance of Beijing flavor culture in Wangfujing area glow with a new look of fashion.

The activity of Wangfujing sub venue of Beijing fashion week is a deep linkage between Beijing fashion week and domestic famous commercial blocks, an active exploration on the road of innovation and upgrading of Wangfujing Commercial District, and a beneficial attempt to realize consumption upgrading and create new business model and new path in post epidemic period.

In the future, Beijing fashion week and Beijing Wangfujing international brand festival will continue to carry out in-depth cooperation, pool strong resources of the platform, continuously stimulate fashion consumption potential, release new potential energy of industrial development, create co construction, sharing and win-win value chain, build a fashion ecosystem of commercial blocks, and enable Beijing to update and highlight the city Fashion culture confidence. (reporter Jiao Yanling)

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