"Moistening" And Craftsman'S Contribution -- Raymond'S 80Th Anniversary Fashion Show Shines In Nancheng

On the night of September 19, colorful and dazzling beams twinkled in the sky above Nancheng Beijing Fashion Week 2020 Jinggong fashion innovation park sub venue ， Beijing Jinggong Garment Group Co., Ltd those under one's command Raymond The 80th anniversary of the grand ceremony of "the 80th anniversary of Raymond's fashion show" has been staged, bringing a splendid show of the "80th anniversary" of "Leimeng fashion".

Three months ago, less than 300 meters away from Jinggong fashion innovation park, it was Beijing's Xinfadi market where the epidemic had gathered. Beijing quickly launched a war of resistance against the epidemic situation in a wartime state, and organized an epidemic prevention and control network in the whole city with the most resolute, decisive and strict measures. Now, a fashion show has been successfully held in the surrounding areas of Nancheng new development area, which shows the positive effect of epidemic prevention and control in Beijing.

As the first fashion and creative industry landmark in Fengtai District, this year, Beijing fashion week and Jingong fashion innovation park jointly build the sub venue of Beijing Fashion Week 2020 Jinggong fashion innovation park. The "Raymond" 80 show "fashion show held in the sub venue takes" moisten "as the theme, and tells about the" Shanghai style "culture and exquisite" red gang "skills in the past 80 years The development of "Raymond" brand is constantly moistening, and "keeping the integrity and innovation" has created the brand of "Raymond", which abides by the right path, carries forward the spirit of craftsman, and dares to explore new styles to adapt to the development of fashion in the new era.

On the Bank of the river, raw jade has no light, and its own way is to sharpen immortality. The design of "Raymond" show gives consideration to the inheritance of brand history and culture. In addition to the classic suits, whether it is a simple and fine jacket, a casual windbreaker or a fancy wool coat, it is based on the inheritance of "Raymond" Shanghai style gene that integrates more fashion design elements. In addition, the combination of high-end natural fabrics, special patterns derived from nature, abstract and atmospheric artistic texture, and energetic new texture add more fashion points to the products. Under the reflection of 580 lights on the spot, the fashion luster of Raymond brand is displayed incisively and vividly.

At this grand ceremony, "Raymond" also launched a series of women's wear products for the first time, including "Raymond · 1940" high-level customized professional women's formal dress, "Raymond" fashion and leisure Women's clothes, and innovative new style windbreaker coats. Combined with the current trend of retro fashion, women's new products adopt a large number of design details such as wide shoulder silhouette, British check, military elements, etc., which deduces the trend across time 。 Designers flexibly use different materials to contrast and splice fabrics, combined with asymmetric structure, so that the clothing presents a new and retro sense of conflict. The pursuit of comfort and ease at the same time, strive to retain the distinctive personality of each female individual, reflecting the modern workplace women's strong and independent aura and the free and easy charm of hardness and softness.

Jinggong fashion innovation park is a renovation project of old factory buildings of Jinggong group. The strong industrial atmosphere in the park sets off the vicissitudes and brilliant history of Raymond brand. Zhu Huacheng, deputy secretary of the Party committee and general manager of Jinggong group, introduced that "Raymond" brand was born in 1940 and has a profound historical and cultural heritage after 80 years of development. Over the years, "Raymond" brand adheres to the development direction of integration of "culture" and "fashion". Under the fragmentation of personalized needs of different consumer classes, the 80 year old brand has always been in the forefront of fashion. "Raymond" was named "Beijing time honored brand" in 2018, which is a full affirmation of Jingong group's adherence to brand development strategy and its efforts to inherit and develop Beijing's old brands.

Clothing is not only a symbol of life, but also a symbol of culture. "Raymond" 80 years of exploration and accumulation, tells the yearning for a better life, but also carries the hope for the future, gentle and gentle, such as a modest gentleman, refreshing. Today, "Raymond" brand is walking on the road of fashion transformation. It will continue to carry forward the craftsmanship spirit, imprint the 80 years' ingenuity in every product, moisten and protect the brand like spring rain, and march forward to the next 80 years with confidence. (reporter Jiao Yanling)