Dezhou Huayuan: Taking Environmental Protection, Regeneration And Nature As The Theme, Leading The New Yarn

September 23-25, 2020 China international textile fabrics and accessories (autumn and winter) Expo (Intertextile Shanghai) was held in the National Convention and Exhibition Center (Shanghai). Located in 4.1-e69, the exhibition stand of Dezhou Huayuan Ecological Technology Co., Ltd., China's base of differentiated yarn products and national research center of functional color spinning fashion trend, attracted a large number of visitors from industry associations, well-known designers, emerging brands and so on. Through differentiated products, upgraded precision products and services, and rapid market response ability, Dezhou Huayuan has also become one of the yarn suppliers receiving much attention in this exhibition.

At this exhibition, the theme of Dezhou Huayuan is "environmental protection, regeneration and nature". The exhibits are divided into three categories: ecological sustainability, fashion multi-function and supply chain fast response. For a long time, Dezhou Huayuan follows the sustainable concept, develops circular economy, pays attention to the development and application of environmental protection materials, and closely cooperates with fashion and environmental protection concept brands; by expanding functional product categories to adapt to composite functions and multi scene applications, it can meet the functional product requirements under the new situation. In the trend of new brand, new marketing mode and new generation of consumer demand, the company has launched the concept of "differentiation +" to further strengthen value-added services, flexible supply and quick response mechanism.

　　 Adjust strategy to meet market demand with differentiation

When asked about the impact of the epidemic on enterprises, Li Xiangdong, general manager of the company, said that affected by the epidemic situation at home and abroad and the sluggish consumption at home and abroad, the industry's demand for product differentiation is constantly increasing, and the industry competition is becoming increasingly fierce. Only by grasping the general trend of the industry demand and constantly improving the quality of products can enterprises win the market. "Through the exhibition, we feel the information from the upstream and downstream of the industry. We firmly believe that no matter how bleak the world situation is, only China has the best scenery." Li Xiangdong said.

For a long time, Dezhou Huayuan takes "building differentiated yarn precision service provider" as the enterprise's goal. After the market forecast, the company's decision-makers quickly shifted the market target from the international market to the domestic market, and keenly captured the changes of terminal consumption trend, consumption channels and consumption habits. On the basis of ensuring product differentiation, it studied and judged the fashion trend, focusing on creating upgraded product series and winning market praise. In addition, according to the needs of end customers, Dezhou Huayuan has opened the supply chain closely around the marketing of live brands, emerging brands and online brands, and has taken flexible supply and rapid response as an important part of value creation.

It is the continuous innovation that makes Dezhou Huayuan not only get the recognition of famous brands such as UNIQLO and LiLang, but also win many industry Honors: in 2020 China International fabric design competition, it won the fiber product development award of tenceltm brand and the best enterprise service award of fabric star competition.

　　 Innovation driven "differentiation +" to meet customer needs

According to Li Yubin, executive deputy general manager of the company, since this year, customers have increased a lot of derivative demand on the basis of the past. This requires yarn enterprises to constantly upgrade technology and products. "To this end, we launched four series of products in this exhibition, including children's wear, outdoor sports, home underwear, fashion and leisure. Through the use of high count, environmental protection and other fibers, to further enhance the added value and competitiveness of products.

This exhibition, Dezhou Huayuan High count Modal Yarn with smooth handle, good drapability and high cost performance will be specially introduced; Lancing modal color series yarn products with rich color and high color fastness, while eco magic cellulose series yarn will subvert the traditional innovation mode, and meet the needs of contemporary consumers for sustainable concept with the product concept of salt free and alkali free dyeing, low carbon environmental protection and rapid response. And Tencel e +, a regenerated cellulose product exclusively authorized and cooperated by Austrian Lanjing group, is not only eco-friendly, but also friendly to skin, lasting and comfortable, with more expressive and stable color. Recycling cotton products and industrial recycling in viscose fiber field can reduce carbon dioxide emissions, water, chemical substances and land use, and prolong the use of earth resources. Using biomimetic fiber patent technology umorfil, through the combination of marine collagen and fiber, rich in amino acids, it has the functions of deodorization, skin moisturizing and anti UV.

Based on fiber differences and technological innovation, modal top yarn series was launched. The first is modal top yarn, which has filament like smoothness and cloth surface effect; the second is modal soft series, which has cashmere like hand feeling. At the same time, there are more environmentally friendly modal pure series products. "

At the same time, hazy yarn, a style product independently developed by Dezhou Huayuan, is also welcomed by buyers. The small satin color style with even and medium uneven surface made of it has excellent anti pilling and non reproducible performance, and can be widely used in pants, trousers, etc Sweater And other products.

Li Yubin said. In order to meet the market demand of antibacterial and environmental protection, Dezhou Huayuan also launched a variety of "healthy" differentiated fiber products, such as diacetate series, seaweed fiber series, super antibacterial series, plant dyeing series, skin care velvet series, recycled polyester series, degradable polyester fiber products.

Quantitative supply guarantee order service

Different from the previous years of a large number of one-to-one customized development, this year, Dezhou Huayuan not only attaches importance to the differentiation and quality improvement of new products, but also pays attention to market orientation and quantitative reserve supply.

According to Li Yubin, by adopting the "order + stock up" mode, the company can accurately grasp the market direction, fully meet the brand demand, and improve the series and batch of differentiated products around the user's preference, so as to further enhance the company's rapid response ability. Let R & D, production and sales highly collaborative, to provide more rapid and efficient services for different brand enterprises.