Textile Expo, A New 22 Years

It is only more than ten days from the autumn Textile Expo in 2020. Ke Changsheng, chairman of Zhejiang Kewang Holding Group Co., Ltd., is busy arranging and implementing the new products that will appear at the exhibition. "We have prepared more than 100 new products in three characteristic series, including environmentally friendly recycled silk, new material CeY / SPH elastic fiber and imitation acetic acid fabric. These are the key products of Kewang this year, and they are very popular both at home and abroad." When talking about the Textile Expo, Ke Changsheng felt a lot. He said that Kewang had been participating in Keqiao Textile Expo since its inception. With the growth of the fair, Kewang has become a large-scale grey fabric production and sales enterprise in Keqiao District, and has been ranked among the top three tax payers in China's light and textile city market for many years. As a benchmark enterprise, Kewang actively plays a leading role and gathers excellent Keqiao Textile Enterprises at the Textile Expo. "The Textile Expo will surely become the industry benchmark and the pride of Shaoxing!" So said Ke Changsheng.

In addition to Kewang textile, Zhejiang red green blue textile printing and dyeing Co., Ltd. and Shaoxing Dingji printing and dyeing Co., Ltd. are also "regular visitors" or hosts of the exhibition. They participate in the exhibition every year and their booths are fixed. "The exhibition in front of our home is the most cordial, and the effect is good. We will gain new customers through the exhibition every year." Xiao Jianyao, deputy general manager of Shaoxing Dingji printing and dyeing Co., Ltd., believes that participating in the exhibition is an effective way for enterprises to show their strength and image. Through the interaction with new and old customers on site, we can understand and master the current fashion trend and market trend of fabrics, and seize business opportunities by taking advantage of the host's location. There are also many experienced local exhibitors such as Kewang, honglvlan and Dingji. They are the epitome of Keqiao Textile Expo and witness the transformation and rise of the fair.

Media report of the first Textile Fair in 1999

Looking back on the history of Textile Expo, it is the road of attack in the past 22 years. On April 25, 1999, the first Textile Fair opened in the textile machinery market of China Light and textile city. 250 participating enterprises made a turnover of 515 million yuan at one stroke. At that time, Shaoxing County daily recorded the grand occasion of the exhibition site and the images of the crowds on the exhibition booths with a news article "China Textile City going to the world". This is an epoch-making event in the history of China Textile City, and has started a long and glorious journey of the Textile Expo since then.

In 2004, the Textile Expo was named "international" for the first time, and was renamed as China (Shaoxing) International Textile Expo. There were overseas exhibitors purchasing in groups for the first time, marking a new process from localization to internationalization.

On April 24, 2008, the first spring Textile Expo was held, which achieved a breakthrough of twice a year. On the eve of the National Textile Fair, the National Textile Fair will be officially upgraded to a higher level in October.

In 2009, the Spring Textile Fair was transferred to the newly built China Light and Textile City International Convention and Exhibition Center, with 15000 square meters of professional exhibition halls running through the upstream and downstream products of the industrial chain, further bringing the internationalization level of the Textile Expo closer.

In October 2015, the first Keqiao fashion week was held at the same time as the Textile Expo, demonstrating "fashion Keqiao". The "marriage" of the two events has injected fashion blood into the Textile Expo, attracted more designers and fashion brands' attention, and also provided impetus for the fashion of exhibits.

In September 2018, the world cloth merchants conference was launched with a heavy weight and gathered in Keqiao with the Textile Expo and fashion week. The deep integration of the three major events will bring together the most high-end resources and elite forces of the global textile industry, and enhance the platform value of the Textile Expo.

In 2020, the Spring Textile Fair will be postponed due to the new epidemic situation, and the autumn Textile Expo will start again on October 27. As the first large-scale professional international trade exhibition held in Keqiao district after the epidemic, the Keqiao Textile Fair lasted for three days. Famous textile enterprises such as Zhejiang MuLinSen, Zhejiang honglvlan, Shaoxing Dingji, Sichuan Sichuan cotton, Zhangjiagang Shazhou and other well-known textile enterprises in Zhejiang Province signed up for the exhibition; Jiangsu Shuntian, Jiangsu suhao, Nanjing Fumi garment, Beijing Fangsheng fashion, Boyang home textile, Jinba men's wear, etc AMO shares, love group and other well-known enterprises will visit the Textile Expo site procurement. In addition, this Textile Expo will be innovated and restarted in the mode of "cloud Exhibition + physical Exhibition", with online display, product trend release, live broadcast, and celebrity exchange. At the same time, it will join the global textile network and online Textile City to invite global buyers to participate in the online exhibition and real-time live communication, break the barriers of time and space, realize the efficient docking of supply and demand, and explore the aftereffect The new digital exhibition mode enables the new development of "double cycle".

Overview of previous Textile Expo

From the perspective of industry development, Keqiao Textile Expo has witnessed the whole process of China's textile industry and enterprises from small to large, from weak to strong, and in line with the world. Sun Ruizhe, President of China Textile Industry Federation, is also a frequent visitor of the fair. He once said that "the successful holding of Keqiao Textile Expo not only promotes the continuous upgrading of Keqiao Textile Industry, but also adds impetus to the innovation and development of China's textile industry. It can be regarded as a model for the continuous holding of professional exhibitions in domestic industrial clusters."

With its unique attraction and influence, this professional exhibition, which integrates platforms, ties and windows, will continue to move forward in the direction of "leading the global textile trend, displaying the charm of fashion technology, promoting industrial transformation and upgrading, and building a platform for supply and demand trade". In the next 22 years, the Textile Expo will continue to set sail, break waves and move forward.

(text / Dajing; Cartography / Dajing)