Vogspo Vogspo Focuses On The Development Of Leisure And Fashion Sportswear From The Perspective Of Brand Building Like Life

Brand is an intangible asset of an enterprise. For clothing enterprises, its value has exceeded tangible assets, and it is the main source of added value of clothing products. Therefore, as the core resource, brand has been paid more and more attention by enterprises. VOGSPO With their advanced management consciousness, the operators of the company have formulated the development strategy of driving the enterprise with the brand.

Brand operation core

Vogspo vogsberg From France, from Entering China in 2019, it is a high-end leisure fashion sportswear brand under Tianshou group. Adhering to the principle of "design fashionable and micro fashionable casual clothes for people who love sports and have their own personality, so that everyone can reflect their own dressing style." The brand consumer is positioned as a fashion group with quality, life and sports. In terms of brand building, we have a complete system plan, including a series of specific implementation plans, such as the introduction of enterprise VI, the dissemination and publicity of brand image. The brand image has always been in the leading position, which has played an important role in attracting consumption, and the market share has been expanding.

VOGSPO Take the unique brand concept, put forward The slogan "fearless youth" conveys the idea of fearless age and always maintaining a young mentality. The main consumers are young people aged 18-35.

At present, the quality of many brands in the market is uneven, so people can't rest assured. and VOGSPO Vossberg   Its excellent quality has dispelled this concern, VOGSPO Focus on the quality of the brand, all products are strictly tested, well-made. Professional technology leading, strong team action. A new subsidiary, vosberg sporting goods Co., Ltd., was set up by Tianshou group, which is exclusively responsible for brand operation. Warsberg company relies on Under the group clothing production Company, play its advantages in the production of quality sportswear, for Vossberg The quality and production of clothing provide a strong guarantee.

Fanxing series

Series of mythical animals

With the continuous improvement of modern people's living income, the requirements of clothing have developed from simple fit and comfort to today's requirements of more fashionable styles. Vossberg Focus on creating brand from fashion, always regard fashion elements and scientific and technological innovation as the foundation of brand development, and create a series of styles that resonate with the younger generation of consumer groups, including Fanxing series, mythical series, structural series, flower series and daily series.

Vossberg   With the support of many professional design institutions and universities, we have set up our own technical management team. Our design thinking is bold and clear, and the popularity is constantly rising. The clothing design team has rich experience in project implementation and design experience of domestic famous sports brands 。

Now, Vossberg   Brand building has changed from the original pure visual recognition to focusing on the cultural connotation of the brand. However, the brand image construction of enterprises can not be completed overnight ， Vossberg   Will continue to uphold the brand building as life business philosophy, adhere to the Vossberg   The unique brand road, as always, is committed to providing more perfect and more perfect clothing design for all walks of life, influencing consumers from two aspects of sports products and sports culture, and solving the clothing needs of consumers of all ages. Based on China, the formation of Vossberg It has a unique cultural line and industrial line, takes the international famous brand as the goal, and strives to become an international well-known sportswear brand as soon as possible.