Beijing Road'S First Batch Of Gold Medal Clothing Sales Personnel Match Live Skill Training Successfully

November 16, the first gold medal of Beijing Road Clothing sales The training was successfully held in the conference room on the eighth floor, 486 HuiFu East Road, Yuexiu District, Guangzhou. Nearly 70 people from Beijing Road business district and guangbai group, a listed enterprise, participated in the training.

In order to further improve the professional quality and professional skills of clothing sales personnel in the clothing industry, under the leadership and support of Guangzhou Yuexiu District Beijing Road Cultural Core Area Management Committee and the listed enterprise guangbai group, Guangdong textile fashion buyers Association And Sheyi University jointly held Beijing road gold medal clothing sales personnel clothing matching live skills training. The training aims to focus on the training needs of high skilled talents in the new occupation of the clothing industry, give full play to the advantages of Guangdong textile and clothing fashion buyers Association and Sheyi University in the field of fashion new vocational education, and widely carry out the training activities of clothing professional skills for clothing sales practitioners, so as to promote the healthy, sustainable and high-quality development of the clothing industry.

∎ Yuexiu District Beijing Road Cultural Core Area Management Committee and the first batch of gold medal clothing sales personnel of listed enterprise guangbai group

　 The new economy gives birth to a new profession "dressing consultant" has attracted much attention

Under the new economy, consumer lifestyle and consumption mode are in the transformation and upgrading, personalized, green, experiential new consumption has gradually become the mainstream. In line with this, the traditional clothing industry is also transforming and upgrading from simply selling goods to innovating life style and providing professional services for clothing matching guidance. Life Aesthetics Experience Hall / buyer's collection shop is becoming a new format of clothing industry in the future. In the process of clothing sales, these personnel who provide professional advice and service for customers through clothing demand analysis have a new identity - dress consultant. They have gradually been favored and recognized by the majority of enterprises and consumers, and effectively promoted the transformation and upgrading of service branding, quality improvement and efficiency improvement of the national clothing industry, thus leading to the emergence of a large number of employment groups of dress consultants.

Luo Xue, founder of Sheyi University, main drafter of professional skills standards for dress consultants and clothing psychology expert, pointed out in her lecture that under the great wave of digital development, dress consultants, as the high skilled talents connecting online consumption with offline life experience and connecting new fashion concepts with new generation of consumers, have become a hot target of market pursuit. The profession of dress consultant is not limited by the consumption scene of the real economy or digital economy. Especially in this year's special circumstances, clothing consultants with excellent professional ability have moved to live broadcast online and become the main force of live broadcast with goods.

Luo Xue's wonderful teaching

During the two-hour training and learning, the clothing shopping guides were enthusiastic, actively listened to the lectures, carefully took notes, and had a clear understanding of the professional skills of the clothing consultant through training interaction and on-site actual combat.

　 ∎ gold medal clothing salesmen have high learning enthusiasm

After the training, some trainees told reporters that the training content is very practical, which can not only let her know the cutting-edge trends of the clothing industry in time, but also learn how to improve the direct delivery rate and repurchase rate through the clothing matching skills of dress consultants in the 5g era, so as to provide more professional and high-quality services for customers.

Gold medal clothing salesmen said in an interview that it is inevitable to learn new professional skills.

　　 Build a model room for dressing consultant talents gathering, Beijing Road and guangbai group lead new talent training

Beijing Road, as a national pedestrian street upgrading and reconstruction pilot, has formed a development model of entertainment, shopping, tourism and food, which has an excellent demonstration effect in China. In order to bring better consumption experience and service to consumers and citizens, the training course of professional skills improvement for clothing consultants was launched for clothing clothing merchants on Beijing Road, contributing a force for Beijing Road to make new achievements, and build Beijing Road into a model room for gathering high skilled talents of dress consultants.

Guangbai group, a listed enterprise, is a large-scale commercial enterprise with state-owned assets authorized by Guangzhou municipal government. At present, we are engaged in retail and wholesale agency of general merchandise Logistics distribution There are more than 10 wholly-owned holding enterprises specialized in market and property management, ranking 22nd among the top 100 commercial enterprises in China and the third in Guangdong Province. The group's Beijing Road guangbai head office ranks first in sales of Guangzhou's single room retail enterprises for 14 consecutive years. The Group actively creates conditions for clothing sales personnel, encourages and supports them to participate in the professional skills training of dress consultants, so as to improve their ability, stabilize employment and improve the overall quality of clothing shopping guide.

In addition, the reporter also learned that after the completion of the follow-up training, the trainees who passed the examination and certification of the professional skills of dress consultants will be awarded the skills certificate of dress consultants issued by the business vocational skills appraisal and guidance center of the China Federation of Commerce (hereinafter referred to as "CBI").