Humen Clothing Fair: How Does Oshiyu'S Old Underwear Capture The Hearts Of The Goddess Of Vitality

Shenzhen Ou Shi Yu Clothing Industry Co., Ltd. has more than 1 million members and more than 1000 exclusive stores. How does this old brand underwear capture the hearts of the goddess of vitality?

　　 Service Fair Tu yao'e, a news center with more than 1 million members and fans, has expanded more than 1000 exclusive stores across the country.

Won the "top 10 influential brands award of China's underwear industry", focusing on the differentiation positioning of "vitality maintenance" underwear, this old brand underwear with a history of 21 years is.

Shenzhen oushiyu garment industry Co., Ltd., the exhibitor of Humen clothing trade fair, where is its winning magic weapon? Let's unveil the secret together!

"I'll trouble you if I buy underwear in the future. If you wear your underwear, you can't wear underwear of other brands." This is what a customer of oshiyu terminal said to its sales staff, which also reflects many Ou Shiyu The voice of consumers. What magic does oshiyu have? For users, quality is of course the first factor!

Founded in Shenzhen in 1999, Yushi Industrial Co., Ltd. is located in Shenzhen Humen, Dongguan With a branch, is a research and development, production, sales, foreign trade as one of the modern brand clothing enterprises. Since its birth more than 20 years ago, oshiyu has created exquisite lifestyle for women all over the world with never-ending innovation passion. The brand has been committed to keeping women away from breast diseases and releasing attractive charm by taking "health, health, body shaping, fashion, breast health care, and female beauty remodeling" as its own responsibility. After constant adjustment and upgrading, the company stands out in the competitive underwear industry with the differentiation positioning of focusing on "vitality maintenance", focusing on three series products of "vitality freedom, vitality intimacy and vitality renewal".

For women, vitality is self-confidence from the inside to the outside, and an irresistible vitality. It makes women emit pure light. With the nourishment of oushiyu's "vitality maintenance", it is not a dream to be a goddess of vitality.

Moreover, oshiyu brand advocates "more quality of life, closer family relationship", and helps users achieve this small goal with rich product categories. The products cover brassieres, underwear, home clothes, body shaping clothes, bottoms, swimsuits, etc., to create a warm one-stop consumption experience of family belongings.

For dealers, it is far from enough to have good quality and complete categories. Ou Shiyu has already thought about what he thinks and is ready for everything, Zheng Lihong, operation director of Ou Shiyu, said: "the price advantage is necessary: Ou Shiyu has several production bases, such as shoulder belt production plant, fabric production factory, underwear product production factory, etc., and the company supplies, which ensures the cost and price advantage, as well as the strong research and development ability, the refined membership system and new retail service system, which ensure the market competitiveness of the products."

Its energetic creative design, considerate service and strong brand competitiveness give franchisees great confidence and are highly praised by them. The brand also empowers offline stores and member management system through its own new retail system tools, enabling all-round franchisees and ensuring long-term interests. After 21 years of cultivation in the underwear market, oshiyu has gradually occupied a position in the industry. At present, it has expanded more than 1000 exclusive stores in China, and is favored by consumers in Southwest China and central China. Its products are also exported to Europe, America, Southeast Asia, Hong Kong, Macao and Taiwan. In the challenging environment of 2020, Ou Shiyu breaks through with a hot situation

In the cold winter of the market, many stores have signed contracts in recent months. On the national day alone, more than 30 stores have opened all over the country. The national strategic territory is expanding again!

At the same time, Ou Shiyu has also been recognized by all walks of life, and won many awards, such as the "top ten influential brands award of China's underwear industry", "China's 3.15 integrity brand", "national industry integrity unit", "China's outstanding scientific and technological innovation enterprises", "China's excellent green environmental protection products", "national authority testing quality qualified products", etc.

For the first time in Humen clothing fair this year, Ou Shiyu will display its brand patent products in 2021, mainly promoting functional bra and functional warm keeping suits, and will also display the image of brand 3.0 and publicize through all channels to further enhance the brand reputation.

Talking about the underwear market, Zheng Lihong said that the development prospect of underwear market is still very impressive. In 2019, the global underwear market scale has reached 45 billion US dollars, and the consumption upgrading is irresistible. In the future, consumers will pursue more personalized, comfortable and cost-effective products, and pay more attention to experience, convenient and interesting consumption scenes. As a fashion brand in underwear, Ou Shiyu will be committed to providing the public with more temperature, more intimate and higher appearance value products. It will continue to innovate and break through, carry out strategic upgrading, continue to accelerate the pace of national expansion, and seize the opportunity of underwear market development. In the next five years, the company will take consumption as the basis, take finance as the engine, promote development by two wheel drive, strive to create a new consumer retail brand, strive to break through 5 billion retail business by 2025, successfully enter the first retail camp of China, and derive two consumer brands of life.