Five Hotels Sign Up To Compete With High End Hotels In Dawan District Of Hong Kong Zhuhai Macao Port City

On the evening of November 20, five hotels, including Conrad and Fairmont, formally signed a contract to settle in Shimao Hong Kong Zhuhai Macao port city. The latter is Shimao Group's investment of nearly 15 billion yuan to build a 1.2 million square Bay and Sea city integrating business, hotel cluster, international office, exhibition and Art Exhibition Center.

The entry of these five hotel brands will undoubtedly add a new fire to the heated hotel competition in Dawan district. It is reported that in Zhuhai alone, more than 30 high-end hotel brands have been opened or under construction in recent years. Intercontinental group has also confirmed to the 21st century economic report that the group has a number of projects under construction in Hengqin, Zhuhai, including six brands, and the brand of Yiheng Hotel, which focuses on healthy lifestyle, has signed contracts in Zhuhai.

With so many hotels flocking to Dawan District, are there so many tourists? Zhao Huanyan, chief knowledge officer of Huamei consultants, thinks that the new tourism destination represented by Zhuhai is a new bright spot in the hotel industry of Dawan district. But on the whole, "the current Dawan District accommodation market is mixed", Zhao Huanyan said that in the medium and long term, supply is still greater than demand.

However, the hotel and the owners are more optimistic. "There is the development of the whole bay area to support future demand." Tang Ming, vice president of Shimao Group and chairman and President of Shanghai Shimao Hotel Management Co., Ltd., said he was optimistic about the future of Dawan district. Hilton Greater China and Mongolia business development president Huang Deli also believes that "the market is huge, just to see whether it is good or not."

New methods of hotel group

In the night, the Hong Kong Zhuhai Macao Bridge twinkles like a pearl on the sea. At the end of Zhuhai, the huge city that never sleeps is under construction. Shimao Group has spent nearly 15 billion yuan to build a 1.2 million square meter Bay Sea night city integrating business, hotel cluster, international office, exhibition and Art Exhibition Center. As the only strategic link between Guangdong, Macao and the world's port, Maoming Bay is the key to the integration of the port and the Pearl River Delta. The group has high expectations for the project.

On the evening of the 20th, Shimao Group disclosed its Hotel cluster plan. Conrad brand of Hilton Hotel Group, Fairmont brand of Accor hotel group, and three high-end brand hotels of Shimao Xida hotel group, namely, Maoyu, maoyuju and Fanxiang, have officially signed a contract to settle in Shimao Hong Kong Zhuhai Macao port city. Tang Ming said that this is a milestone project of Shimao Group, which tries to operate the destination in the mode of hotel group for the first time. Port city is also the hotel cluster with the largest number of hotels and the largest room size under Shimao Group, and it is the first time to gather international hotel brands and Shimao private brands.

In fact, hotels have become popular abroad, such as Sentosa, Hawaii, Las Vegas and Macao.

Planning effect map of Hong Kong Zhuhai Macao port city. -Materials and pictures

Tang Ming explained to reporters that the five hotel brands signed this time include Conrad, Fairmont, Maoyu, maoyuju and Fanxiang, ranging from luxury hotels in urban landmarks to high-end business, service-oriented long-term apartments and lifestyle hotels specially built for millennials, hoping to meet all preferences and personalized needs of tourists of different classes and ages. Different styles of hotel types, the formation of coordinated development between brands, complementary advantages.

Hilton Group and Accor Group, who were invited to the venue, were also very excited. Wei Longjiang, vice president of luxury and fashion life brand development in Greater China region of Accor Group, pointed out that Guangdong, Hong Kong and Macao Bay area is another important strategic deployment of the group in the Asia Pacific region. Shimao Hong Kong Zhuhai Macao port, as the heart of the intersection of Hong Kong, Zhuhai and Macao, has an unrepeatable portal position. Accor sees the overall high-end positioning and rich format layout and planning of the project. He said that the project is of great significance to Ya'an Gao is an opportunity and is expected to be the beginning of further cooperation between Accor and Shimao.

Huang Deli said that the Hong Kong Zhuhai Macao Bridge, as the key strategic road of Guangdong, Hong Kong and Macao Bay area under the national "one belt and one road" initiative, is a huge transportation hub linking the mainland and Hong Kong and Macao to "one place, three customs clearance", and will also be the core block of business trade, scientific and technological information exchange, and people and logistics exchanges in the Pearl River Delta in the future. In rare locations, Hilton is optimistic about the future of the project.

It is reported that as the gateway hub of China, the Hong Kong Zhuhai Macao Bridge will connect the engine cities in the bay area and open up the economic corridor between Hong Kong, Macao and the mainland. In the future, it will introduce a large number of Global trade, cross-border logistics, people flow, capital flow and technology exchanges. Within one year after the opening of the Hong Kong Zhuhai Macao Bridge, 24.4335 million people have passed through the customs. Among them, 287000 passengers entered Macao via the Hong Kong Zhuhai Macao Bridge, and the number of people entering Macao by sea decreased by 45% compared with the same period last year. The number of inbound Hong Kong passengers exceeded 20 million, about 40000 person times / day, and the trade value was as high as 8.445 billion US dollars of goods. In terms of cross-border logistics, 152 cross-border logistics express channels have been established, of which the city goods on the west coast of Zhuhai account for more than 90% of the value of goods. It is estimated that by 2025, 150000 people will be cleared from Hong Kong and 100000 from Macao every day.

According to Shimao Group, the port city of Hong Kong, Zhuhai and Macao will also establish advanced and perfect office and leisure facilities, which will further promote the development of regional economy, commerce and tourism. The supporting facilities include grade A office buildings. In the future, more than 20 multinational famous enterprises will be introduced to attract international capital, and the Convention and exhibition center with an area of more than 38000 square meters will also greatly enhance the demand for business travel and conference and Exhibition Hotels in the region. The art center with a construction area of 18000 square meters and an open Garden Shopping Center of more than 100000 square meters will also attract more leisure tourists.

Tang Ming said that Shimao hotel has been closely following the national strategic layout, with high-quality and guaranteed hotel projects to tap the development potential of the local business and tourism, focusing on Jiangsu, Zhejiang, Shanghai, Beijing, Tianjin, Hebei, Dawan district and western regions. In December, Sheraton Shimao will open in Dongchong, Hong Kong. In the future, Shimao Group's hotel development will be located in Shenzhen's latest landmark building, Shenzhen Hong Kong International Center, as well as Zhaoqing, an important node city in Dawan District, so as to help Dawan District build a quality life circle suitable for living, working and traveling. "Shimao hotel will continue to take advantage of the dual identity of hotel owners and brand managers to maximize the development effect of its brands, and make use of the complementary advantages of comprehensive resources to realize regional sales linkage." Tang Mingdao.

High end hotels in Dawan District

According to a rough calculation, before that, Zhuhai had more than 30 high-end brand hotels, of which 14 were opened, mainly concentrated in the main urban area, and 16 under planning / construction, covering Xiangzhou, Hengqin, Jinwan, Doumen and Dongao island. If the 5 hotels announced this time are added, there will be more than 35 high-end hotels in Zhuhai in the next few years.

If you look at Dawan District, the supply of high-end hotels will be higher. According to the report on the current situation and Prospect of the hotel market in Guangdong, Hong Kong and Macao by Haohua management consultant, in terms of the supply of new hotels in the future, the Pearl River Delta is rapidly making up for the relatively slow development of high-end hotels in the past, so as to cope with the growth of high-end demand driven by the development of Dawan district. The proportion of high-end supply contracts is significantly higher than that of Yangtze River Delta and Beijing Tianjin Hebei.

"Based on the favorable national strategic position and policies of Dawan District, as well as the strong economic synergy brought about by the improvement of traffic connectivity, we can see that the hotel market in Dawan district is in a gradual upward channel, and will usher in the gathering of emerging hotel development." Tang Ming explained to Ji. In fact, it is not only Shimao, Hilton and Accor that see this. Zhou Zhuoling, CEO of InterContinental Hotels Group in Greater China region, revealed at the end of October that 15 of the newly signed hotels in Greater China region of InterContinental Hotel Group will be located in Guangdong, Hong Kong and Macao Bay area, and one quarter of the newly opened hotels will be located in this area, covering a variety of market segments such as luxury, high-end and mid end. At that time, intercontinental also reached strategic cooperation with OCT Group to accelerate the layout of Dawan district market.

What kind of consideration is it that everyone is gathering here? Tang Ming believes that, benefited from the developed economy, the Pearl River Delta is obviously the highland of tourism consumption, and the average per capita contribution to tourism income is higher than that of Beijing Tianjin Hebei and Yangtze River Delta urban agglomeration. From the key indicators of economy and tourism, the advantages of the Pearl River Delta are prominent, which is conducive to the healthy development of the hotel market. He also pointed out that the "local customer group" of the port city of Hong Kong, Zhuhai and Macao in the future will also include permanent residents from Hong Kong and Macao. At present, nearly half of the sales of residential projects in port city come from Hong Kong and Macao.

It is worth noting that although the average hotel density in the Pearl River Delta is relatively high, the proportion of high-end hotels and above ranks the bottom of the three urban agglomerations in terms of the hierarchical distribution of hotel supply. This is why high-end hotels have become a hot spot in this round of investment. Zhuhai has become the focus of the focus. Will intensive supply break through demand and thus oversupply?

"We were worried that we would have enough support after the research." Tang Ming believes that relying on the port tourism advantages adjacent to Hong Kong and Macao, and the leisure tourism driven by Changlong as the core, Zhuhai's tourism and Exhibition demand has a strong growth momentum, and the hotel performance is relatively outstanding.

According to the data released by Zhuhai, the total number of tourists received in Zhuhai in 2019 was 46.1821 million, with a year-on-year increase of 7.1%; among them, the number of overnight tourists received by tourism facilities was 26.039 million, an increase of 6.2%. The total tourism revenue was 54.153 billion yuan, an increase of 16.2%.

The person in charge of intercontinental group also disclosed that there are many projects under construction in Hengqin Island, Zhuhai, including six brands, including Intercontinental Hotel, indigo Hotel, Huayi Hotel, Crowne Plaza Hotel, Holiday Inn and Holiday Inn smart select. In addition, Yiheng hotel brand, which pays attention to healthy lifestyle, has signed a contract in Zhuhai.

In fact, whether there is enough economic demand Yang Honghao, director of the industry Institute of China Tourism Research Institute, believes that we can not simply judge whether there is excess hotel investment from the number of hotels, but we should make predictions from the perspective of regional economic growth. He thinks that the tentacles of enterprises will be more sensitive, and they will concentrate on the profitable market.

Is this a big gamble or a prospective investment? It may take time to prove it.