Huang Qianqian, The Most Beautiful Textile City Person: Taking Dream As Horse, Injecting New Strength Into Textile City

At the company of tewo textile, Huang Qianqian is leading her young team to do a four hour live broadcast of tremolo. In front of the camera and fill light, she calmly displayed her own brand of ready-made clothes, and talked about the fabrics and design ideas. In fact, this is a fabric enterprise, but it has jumped out of the framework of traditional stores, and extended the clothing design and development department, as well as the short video production department. It is Huang Qianqian, a young girl born in the 90s, who promotes these innovations and changes. She also has an identity, is the founder of the tangchuan brand of Taiwo textile.

Huang Qianqian

In recent years, the textile city's "old guns" have reached the age of retiring from the second tier. More and more young people like Huang Qianqian are starting to take over the traditional fabric business with the identity of "creating the second generation". The young generation has the positive energy of enterprising and vigorous youth, as well as innovative interpretation of market trends. Therefore, new blood has begun to give textile city more possibilities, and the textile industry has undergone rapid changes in their hands.

Talking about the opportunity to set up a clothing brand, Huang Qianqian thinks it is the nature of girls to love beauty. She grew up on the pile of cloth, and was most familiar with the fabric, so the beautiful ready-made clothes extended from the fabric have always attracted her attention. After graduating from university and entering the company, Huang Qianxi lobbied her parents to set up a clothing brand. It happened that the sudden epidemic situation forced Taiwo textile, which mainly focused on foreign trade orders, tried to look for other opportunities. As a result, Huang Qianqian became the head of Taiwo textile and clothing department and the founder of its "tangchuan" brand. She designed and made ready-made clothes with her own developed fabrics, and opened the sales window through Taobao and live broadcast of shaking sound. "At the beginning, I made the fabrics and newly developed samples from foreign trade orders into garments, and used short videos to attract and promote them. Later, it was found that this practice not only can quickly promote retail brands, but also can help fabric sales in turn. Because the fabric through the finished sample clothing more intuitive display of its use and adaptability, can inspire the inspiration of downstream customers Huang Qianqian also copied the pattern of clothing driven fabric sales to the 22nd Shaoxing Keqiao autumn Textile Expo, which was just finished, and obtained many customers' inquiries. It is reported that tewo textile has been in-depth docking with these new customers, and has entered the stage of R & D proofing, which is believed to bring considerable orders in the future.

Huang Qianqian also said that fabric design and development is still the main strategy in the company's future planning, but it will also increase the investment in the two new businesses of "clothing brand" and "short video production marketing" to enter the new market. "In the future, the online business market will be developed slowly." Huang Qianqian confidently said that although her new concept will still be questioned by many voices, she will still firmly adhere to her original intention, take her dream as a horse, add new vitality to the traditional textile industry and contribute to the industrial upgrading of the textile city.

(Coordinator / Sun Yifang video / Xie Cong text / Dajing)