Humen Service Fair: Femasey -- Product Is The Foundation Of A Brand, Business Card Can Win Market Recognition

The 25th China (Humen) International Clothing Fair and Humen fashion week exhibitors excellent brand recommendation. The reporter of world service network came to the exhibition hall of pheasant brand.

Director of femace exhibition hall Zhejiang fimoxi brand management company is mainly engaged in the production and manufacture of medium and high-end knitted cashmere and wool accessories. It integrates professional R & D design, production and manufacturing, fabric development and sales. Over the years, it has been committed to providing OEM / ODM for world famous brands Production service has become a long-term designated supplier of cashmere accessories for many first-line brands in the United States, Britain, France, Russia, Italy, Germany, South Korea, Japan, etc. What is the key to its success?

"The product is the basic business card of a brand. The overall advantages of the product will naturally be recognized by consumers by positioning good people, identifying customer needs, grasping market dynamics, innovating and designing products, solving customer pain points, and improving after-sales system." In this regard, Fang Shen, the brand operation director of femex, said that the quality control, design innovation and high-quality service system ensured the long-term cooperation of customers. The company's fmoox brand advocates the style of simple life elements. Guided by the concept of minimalism, comfort, environmental protection and health, it adopts Australian imported cashmere wool, primary color spinning, no industrial bleaching and dyeing auxiliaries, low-carbon environmental protection, long-lasting cold resistance and warmth. The fashion design of primary color can reflect the unique style and comfort performance of the brand's fabric. In addition, the company has set up an independent design and development department and exhibition hall in Hong Kong, which is the forefront of fashion, so as to ensure close communication with European designers and continuously improve R & D capability.

With its novel and unique design, fine production, fast distribution and considerate service, phemox has won the unanimous recognition of the industry. Its direct brand stores have also been opened overseas. In Seoul, South Korea, and Nagoya, Japan, phemoxy's products are not only sold overseas, but also become 30 state-owned enterprises, private units, insurance financial institutions and real estate groups in China , power communication enterprises, aviation logistics enterprises and other institutions designated manufacturers of clothing and gifts, has been rated as a high-quality supplier of domestic gift industry for many years.

Since the beginning of this year, the epidemic has had a great impact on the textile and garment industry, but femace has taken it easy because she was ready to walk on two legs both online and offline three years ago. In 2017, femace has launched a small program to carry out online marketing, Expand brand publicity and promote the combination of online and offline. Under the epidemic situation this year, femex grasped the online live port as the breakthrough point of market transformation, actively participated in the online cloud exhibition organized by the government, timely understood the market dynamics, and promoted close and continuous communication and interaction with customers. The results were remarkable, especially the sales of knitted sweater.

At the same time, femex also promotes the brand image and expands the sales market by participating in the industry famous exhibitions such as Humen Service Fair. "This year is the third time that femex has participated in Humen Fashion Fair. The first two exhibitions are full of harvest. We have successfully expanded the market brand image of femex in Guangdong Province, and have reached in-depth business cooperation with local brands. In this exhibition, we will expand our categories and diversify our products. The focus will be on Ecological cashmere products. We hope that our innovation every year will make greater breakthroughs in the market of Guangdong. "

Speaking of the future of China's clothing market, the person in charge said that the future clothing should develop in the direction of personality diversification, and small batch demand customization will become the current mainstream. The traditional manufacturing industry should combine the current intelligent data application to realize digital transformation and upgrading and achieve the mode of rapid delivery and zero inventory, so as to realize the increase of efficiency and benefit. "Femsy will continue to advocate the ecological concept of health, comfort and simplicity, and our small goal is to achieve 100 direct stores at home and abroad in the next five years." Fang Shen is full of confidence.