Humen Clothing Fair: How Can Mr. Song Wanliang Ensure The Sustainable Development Of Underwear Enterprises With An Annual Output Of More Than 36 Million Pieces

The 25th China (Humen) International Clothing Fair and Humen fashion week exhibitors excellent brand recommendation.

The reporter of world service network went into the exhibition hall of new ideas underwear and interviewed the person in charge of the exhibition, and introduced the products and core advantages of new ideas underwear. The person in charge told that Dongguan new idea Underwear Co., Ltd., founded in 1995, is a comprehensive large-scale private enterprise integrating product R & D, design, production, sales, service and children's education; Dongguan wanyumen underwear chain company, Dongguan chain supermarket chain has charm. Wanfu company is located in Humen Town, Guangdong Province.

The company has established a distribution center, marketing center and employee apartment with complete supporting facilities and functions, covering an area of more than 10000 square meters, and has set up its own product research and development center and sales team of nearly 200 people. Meanwhile, it has successively established production bases with an annual production capacity of more than 36 million pieces in Nanhai and Shantou, China's underwear manufacturing bases; The company adheres to the principle of "customer satisfaction is our unchangeable purpose".

With the goal of "building a world-class underwear circulation enterprise", and the service tenet of "customer-oriented, quality-oriented", and adhering to the business reputation of "integrity-based and common development", its business performance has been rising steadily. In 2005, Dongguan Municipal People's Government rated it as the unit of "valuing contracts and keeping promises".

Today, Wanfu is stepping into a steady and high-speed development stage. After ten years of market tempering, relying on a variety of flexible business models such as regional agency, franchise, direct marketing and wholesale, Wanfu has formed a huge sales network in China; The company now has its own underwear brands such as "xiannilu", "happy princess" and "Yameishi", and has maintained long-term cooperation with more than 50 powerful underwear manufacturers. Relying on the front-end advantages of Nanpai clothing, the company absorbs a large number of international fashion elements, and constantly promotes new underwear styles; Wanfu underwear series is widely accepted and praised by consumers for its outstanding quality, fashionable design, intimate price and high-quality service.

Charming Bay has been awarded the brand of "ten years outstanding professional chain store in Guangdong Province" by Guangdong Provincial chain association. Its products sell well in the Pearl River Delta, radiate the whole country, and are exported to dozens of countries and regions such as Taiwan, Hong Kong, Southeast Asia and Europe; "Enterprise development depends on talents" as Wanfu company's employment motto, vigorously introduces and cultivates underwear professionals. The company has nearly 100 middle and senior management and technical personnel. At the same time, it constantly selects excellent employees to study abroad and absorbs advanced management experience and professional underwear knowledge.

Some of them were selected to study MBA program of Sun Yat sen University. In the next few years, Wanfu company will plan to establish a professional underwear Industrial Park, and form a huge sales network abroad; facing new development opportunities and challenges.

Under the leadership of Mr. Song Wanliang, the chairman of the company, all the rich people of the company are striving to build a world-class underwear circulation enterprise and establish their own underwear kingdom with a determined and enterprising work attitude and steady pace.