Three Thousand Capital Huang Huang Huang: Interest Driven Entertainment Investment, Ordinary And Lucky

"I'm lazy. I like to use my brain more than I do. I've been pursuing" get something for nothing "since I was a child. When I grow up, I can do investment. It's very good for me. Investment is no different from other jobs. It's just a job. There is no big difference between doing fund by yourself and starting a business. Although the business model is different, the essence of profit-making is the same. " Recently, Huang Huang, the founding partner of 3000 capital, said in an exclusive interview with the 21st century economic report.

In Huang Huang's opinion, the older generation of investors, such as Xiong Xiaoge and Shen NANPENG, are pioneers of venture capital industry in China. Their personal experiences are full of legends and create investment myths, which makes the whole investment circle give the impression of "mystery" and "elite sense".

"It's hard to keep up with it. It's only respect for learning." Huang Huang said. For myself, I feel very lucky and satisfied to do what I like. "I am more proud that through my years of unremitting efforts, I have turned watching animation, playing games, collecting handmade books, listening to storytelling and radio dramas into a legitimate occupation, playing while making money."

Huang Huang. Information map

I have been in the industry for nearly ten years and have been learning and growing constantly

Huang Huang graduated from the University of business in Bordeaux, France, majoring in global supply chain management. In 2011, Huang Huang Huang entered Hony investment and started his own investment career. Based on his own experience in management consulting, he is mainly involved in the post investment management of the invested enterprises, and most of his energy is focused on assisting the management and operation of the invested enterprises.

"In honyi for more than three years, to be honest, I was very tired. I often worked 10-14 hours a day, either in meetings or in interviews or in writing reports. It was at that time that I began to get fat, under great pressure and overeat." He recalled, "but looking back on those years, I also found it particularly worthwhile. Different from consulting, at that time, investment management was involved in the practical operation of the invested enterprises in many fields, such as strategy, operation, finance and manpower. I really appreciate the support of my boss and colleagues. I didn't expect to grow so fast in a few years. "

In 2014, out of recognition of the development potential of the game industry and his own interest, Huang Huang joined palm fun technology. At that time, in addition to the game business, Huang Huang was also responsible for the management of his funds. "There are many companies that have invested in M & A, and there are also many funds under it. The process of managing these funds is also a learning process. It helps me to accumulate a complete set of knowledge system of fund operation. " He said.

After that, Huang Huang joined Qihoo 360 and took the lead in launching and establishing the game industry fund. One year later, the fund was separated from the main body of the listed company and operated independently by the management team led by Huang Huang. It was officially named "3000 capital", and the fund invested in entertainment.

"The past four years as a fund are also a process of continuous growth. On the one hand, we need to constantly learn and understand the new changes in the industry and the new needs of users, and update our evaluation standards. On the other hand, with the increase of investment cases, we have accumulated more experience and project resources in the areas of focus. " Huang Huang said.

Persistence and deep cultivation driven by interest

Sanqian capital focuses on the pan entertainment fields such as games, animation, chaoplay derivatives and live network red economy. Under the leadership of Huang Huang, it has invested in star projects in several cultural and entertainment sub fields, such as dream drawing animation, pepper live broadcast, lazy listening to books, 52toys, daydream Longtu, Actoys, playheart technology, askstudio, Sanwen entertainment and other entertainment sub fields.

"Interest driven is the initial driving force for me to invest," Huang Huang said. "I am a heavy gamer, a heavy storyteller, a moderate to severe anime and fashion hand-made enthusiast. Being a fund gives me the opportunity to continue to" play "at work, so that I can learn about the industry with interest and dig for value."

This kind of interest driven persistence and deep ploughing also brings rich returns to the fund. Taking the game industry as an example, under the bonus of mobile Internet, mobile game attracted a large number of investors because of its huge potential. However, with the increasingly fierce competition and the influence of short-term policies, most investors chose to withdraw.

Huang Huang, on the other hand, has a deeper understanding of the cyclical nature of the industry from the perspective of senior players and insists on taking root in the investment in the game field. "The game is no longer a time to collect money everywhere, but excellent companies have become better through the shuffling of the industry in the past two years. All the heroes left behind are heroes. " Huang Huang explained.

It is understood that at present, among the phase I funds of 3000 capital, animation and derivatives fields have withdrawn and obtained good returns, while the game projects in hand will create a higher rate of return in the future. After many projects of the fund exit through M & A and buyback this year, the overall DPI of the first phase fund has reached more than 50%.

For the future development plan, Huang Huang said that the fund should work harder to be professional and large-scale, hoping to lead the team to bring returns to more LP, provide help to more entrepreneurs, and contribute more value to the society.