On November 27, the five-day 2020 Zhejiang export online trade fair (Sri Lanka Station textile special fair) was successfully concluded at 5:00 in Sri Lanka. This online exhibition is sponsored by Zhejiang Provincial Department of Commerce and undertaken by Zhejiang sanbo Exhibition Co., Ltd.
The fair gathered 40 high-quality enterprises of garment fabrics and accessories from Shaoxing, Hangzhou, Jiaxing, Huzhou and other regions in Zhejiang Province, and attracted more than 100 buyers from Sri Lanka to log in Zhejiang goods cloud exhibition platform. The exhibitors displayed more than 1900 products, including lace embroidered fabrics, all cotton fabrics, polyester fabrics, knitted fabrics, woven fabrics, etc; Clothing accessories: sewing thread, button, label, zipper, etc. The richness of the exhibition products undoubtedly provides unlimited business opportunities for cloud exhibition trade and fully meets the needs of different types of buyers.
"Zhejiang goods cloud Exhibition" platform provides digital services including "enterprise store display, VR store display, 3D product display, online live broadcast, online inquiry, business card exchange, video conference and online translation", which integrates humanization and diversity, so as to realize online docking and precise matching between purchasers and suppliers.
The multi-functional and characteristic platform functions are well received by exhibitors. On the basis of buyers' free search for suppliers through the platform, we collect supplier product information before the exhibition, analyze the purchasing intention of purchasers, and apply for negotiation newly submitted by purchasers during the exhibition, and match the appropriate exhibitors for negotiation according to the needs of purchasers, so as to improve the efficiency of exhibition. The newly added 1-to-1 precise pairing is carried out in the "private meeting room", which helps both parties to make communication and pairing in ways not limited to text, voice and video.
This work has really enhanced the possibility of enterprises to form a single, improved the purchasing efficiency of purchasers, opened a win-win situation of bilateral trade, and gained the appreciation and praise of many exhibitors. According to the follow-up visit after the exhibition, many enterprises have made effective contact and communication with the interested customers through various channels and methods, such as product cloud docking, online live broadcast publicity, private inquiry of merchants, and off-site 1-to-1 video negotiation. In the future, they will actively arrange to send samples to receive orders according to the situation of customers.
The offline cloud exhibition has become a normal operation for enterprises to explore domestic and foreign markets and stabilize market share. Through the online live cloud display, using the "cloud" empowerment, help enterprises cross the time and space boundaries of cloud orders, and break a dawn in the haze of the epidemic.