Home >

The Acceptance Of Basel Miami Beach Online Exhibition Rises

2020/12/12 9:32:00 0

OnlineExhibitionAcceptanceEnvironmental ProtectionCommunityArtLandscape

With the end of 2020, the traditional grand event of art market will come as scheduled. Like most of the events in 2020, from December 2 to 6, Art Basel Miami Beach (hereinafter referred to as AMBA) cancelled the offline exhibition and held it in the form of an online exhibition hall. This year, 255 art dealers from 30 countries and regions participated in the exhibition, including the well-known large galleries such as pace Gallery, gaoguxuan Gallery, zhuona gallery and hauserworth gallery. According to many dealers, the sales of many online art fairs they participated in in in the autumn were mediocre. However, this year's AMBA seems to be an exception. On the VIP preview day, many galleries have achieved gratifying results.

Offline: more than one exhibition lost

In this week of December, Art Basel will turn Miami into the most dazzling star in the art world. This year's cancellation of the offline AMBA is like a failed promise, which makes the city's visible crowd, artistic creativity and economic benefits in the past years all at once.

According to the statistics of Pan Miami conference and Tourism Bureau, AMBA and many satellite art exhibitions held every year in the past can attract thousands of world tourists and local people, and bring as much as 16 million US dollars to the local. Most of the funds flow in mainly through taxes on holiday villas and venues, hotel accommodation, catering and special events. What's more, it's not just Miami Beach, but the nearby wenwood Art District, which has accelerated the process of reconstruction.

"The cancellation of AMBA will not only mean that we have lost the" super bowl "of the art world, but also the 20 or 30 satellite art fairs scattered around Miami George neary, the former vice president of culture and tourism, told the Miami Herald: "these small art exhibitions have always coexisted with AMBA, so the cancellation of AMBA undoubtedly has an additional impact on the ecology of the entire art community." He analyzed that the cancellation of AMBA's physical exhibition meant that galleries, which had suffered from sales downturn for almost a whole year, still could not rely on AMBA to bring people and business opportunities to resume sales; and art museums could not establish relationships with global curators and collectors to pave the way for future exhibitions.

"During the past art week, there was a lot of life and opportunity between galleries and artists, which was an opportunity to show Miami as the world's top art market. The opportunity is so priceless. " "But obviously it's not going to happen this year," laments Laura Bruney, chief executive of the Miami arts and Commerce Council

Online: from remedy to habit

After nearly 10 months of different online exhibitions in 2020, many galleries have gradually figured out how to hold an "effective" online exhibition. On AMBA, more and more galleries adopt the mode of "physical + digital", that is, the "in real life (ILR)" and the "online viewing room (ovr)" in the gallery are all online, so that collectors can not only go to the venue in person, but also watch the exhibition through video shots, virtual reality and other ways, so as to make the works more three-dimensional. They also invited live artists to participate in the live live live video conference to introduce their works. Paul de front, managing partner of Almine rech Gallery, told artnet: "online exhibitions are difficult to compete with physical exhibitions in terms of sales and networking. But after the first few months of 2020, we've really realized how to design the online exhibition segment and turn it into a successful online platform. "

Hauserworth gallery is an early group of "crab eaters" in the "Physics + digital" mixed mode. "Digitization will continue to exist," said Marc Payot, head of hauserworth gallery. Galleries should embrace it with open arms and try to use increasingly interesting ways to maximize the potential of the platform. " In addition to their online booths and galleries in New York, they have created new augmented reality tools (AR) to more concretely restore the appearance of each work. "At the beginning of the epidemic, we faced a huge challenge from real to virtual display. But in this uncertain atmosphere, we always believe that the best art is as firm and powerful as the most enthusiastic collectors. " "AMBA proved us right from day one," gallery owner Marc Payot told ARTnews. The most astute collectors are always full of appetite and confidence for good works. "

Marc's answer is not exaggerated. Just a few hours after the VIP preview, hauserworth Gallery has successfully traded many works at high prices, including the painting "people in the distance" (2020) by New York visual artist George condo for $2.2 million and the late American sculptor John, who sold for $1 million Chamberlain's painted stainless steel sculpture superstar Martini (1999). In addition, three new works created in 2020, Rashid Johnson's Flax canvas oil painting "anxious red oil paint" sold for $675000; avery singer's "soda gun" sold for $425000; and Simone Leigh's bronze sculpture Sphinx was also sold for $400000. Among the slightly less popular artists, photographer Lorna Simpson, 80 year old Mary Heilmann, and Nicolas party, who have emerged in recent auctions, have also been snapped up by buyers for between $300000 and $350000.

Also impressive is the sales volume of zhuona Gallery, which has changed hands on more than 20 works at the end of the first day of the VIP preview, with prices ranging from US $750000 to US $900000, including four more than US $1 million. But these are not individual cases. Xavier hufkens, an art dealer participating in the AMBA, and several Gallery representatives told artnet: "we think this proves that collectors and curators have become more familiar with and comfortable with online purchase of important artworks."

Outdoor: urban art landscape "no blank"

"In December, we can't be the focus of the art world." "But that doesn't mean we can't celebrate art in a meaningful way," Miami Beach mayor Dan Gelber told the New York Times As the mayor said, even though the Basel exhibition could not be held this year, Miami Beach did not stop. On the contrary, the art community will be moved into the corner of the city in a more active way.

More than two years ago, Miami Beach launched a public art project called "no blank" to increase business for the off-season. Within a week of the "no blank" event, museums, hotels, the New Century Symphony Orchestra, botanical gardens and other cultural institutions will work together to make art appear in large and small corners of the city's daily life. During the epidemic season, Reddick said that it was not suitable for the cultural affairs of New York Times. This year, the city of Miami Beach designated ten hotels in the South Beach block for public viewing as "flash" outdoor art museums during the AMBA. "On the one hand, it can maintain the operation and popularity of the hotel, on the other hand, it is also to maintain the artistic and cultural image of our city," Brandi said. But the premise must be safety first, we will not let the crowd gather in large numbers. " Jillian Mayer, a sculptor, filmmaker and performing artist from Miami, brought his sculpture to a modern hotel with art deco style. Like many other works of art, they are mostly placed on a ventilated terrace, roof, exterior wall or veranda to ensure the public health of visitors.

In these works, many choose the theme of marine and ecological environment protection. As Miami is one of the areas most affected by sea-level rise and is also on the list of 25 cities with the highest risk of coastal flooding, many public art projects and exhibitions reflect the marine environmental crisis and climate change issues facing Florida. Among them, there is an art project of coral morphology observation, which is to live broadcast the underwater marine ecosystem of Miami harbor; and Olafur Eliasson's "earth speaker" shows the voices of many young people aged 17 and under in the form of audio, sharing their views on the future ocean. It is reported that more art projects focusing on environment and climate change will be put on the agenda of Miami Art Week next year. An underwater Public Sculpture Park led by the blue lab Marine Conservation Association is currently in preparation. A dual function exhibit, designed by Argentine artist Leandro Erlich and architect Shohei shigematsu, is both a work of art and an artificial reef for endangered fish. "In the short term, the project can promote biodiversity; in the long run, it can also draw attention to the ocean, alleviate the climate change crisis in Miami Beach and enrich the city's art landscape," the artist told the guardian

 

  • Related reading

The First Cloud Exhibition Of Taian Textile And Garment Industry (Germany) Was Successfully Held

Expo News
|
2020/12/4 11:14:00
0

2020年澳大利亚中国纺织服装服饰展线上举办

Expo News
|
2020/11/28 15:14:00
0

Humen Clothing Fair: Vice Mayor Of Dongguan Wanzhuo Pei Investigates The Current Situation Of Garment Industry During The Exhibition

Expo News
|
2020/11/21 22:48:00
486

Dongguan Humen Clothing Fair Opens Magnificently, Four National Level Platforms Unveil

Expo News
|
2020/11/21 1:55:00
4

The 21St National Tiger Fashion Competition!

Expo News
|
2020/11/20 2:25:00
9
Read the next article

楚汉之争进行时:付费会员制渗透下的零售江湖

一方面,国内会员经济正朝着向好态势发展;另一方面,付费会员制市场的玩家逐渐增多,市场竞争加剧。