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2020/12/21 13:51:00 57

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The 23rd cross strait textile and garment Expo (stcf2020) and Shishi International Fashion Week 2020 and the second China Campus apparel International Expo will be held in Shishi City, a famous leisure clothing city in China, from December 17 to 20, 2020.

A month ago, the Sixth China (Quanzhou) Maritime Silk Road international brand Expo just concluded in China Shishi International Food City. 38526 people visited the exhibition, with a transaction of 115.82 million yuan and an intention of 430 million yuan. Only a month later, Shishi launched the three major exhibitions, including the Shanghai International Expo, aiming to take the opportunity of market procurement trade pilot, give full play to the positive superposition effect of exhibition economy, export-oriented economy and real economy, and accelerate the construction of a new pattern of domestic circulation dominated and domestic and international mutual promotion.

(small bid 1) Shanghai International Expo: help Shishi build a network red city

"Late" but not "absent", the 23rd cross strait textile and garment Expo, which has been delayed for eight months due to the epidemic situation, will be held in the main exhibition area of Shishi International Textile City from December 18 to 20, 2020. Jointly sponsored by China Textile Industry Federation, China Fashion Association and China Fashion Designers Association, this Expo takes "integration and innovation, sharing fashion and new life" as the theme, and takes the pilot of national market procurement trade mode as an opportunity to highlight the focus of surface materials, and strive to fully show the new technologies, new products and new opportunities of the textile and garment industry on both sides of the Taiwan Strait, To create an industry exchange and exhibition platform with Fujian characteristics.

More than 2000 shops will participate in the exhibition. The Expo is held in the way of combining market and exhibition. The main exhibition area is divided into ABC areas with shops as booths, which will bring more than 2000 shops in Shishi International Textile City to participate in the exhibition. At the same time, six special clothing museums will be set up, including school uniform hall, Taiwan Pavilion, e-commerce hall and pants industry hall in area a; a fabric museum will be set up in area B, and auxiliary materials hall will be set up in area C. This year, the most distinctive textile machinery will appear in hall 2 of Shishi clothing City Exhibition Art Center.

20 leading fabric enterprises form "Shishi fabric exhibition group". Just after attending the Shanghai Autumn and winter noodle accessories exhibition, 20 local leading fabric enterprises, including Tailong, federal Sanhe, GANGLONG, xinxuhui, yeluangda, Haobao, Youku, liu68, Jinnuo Zhongyuan and Rongcheng, once again formed the "Shishi fabric exhibition group". The enterprises will interpret the "source of fashion" to the customers with their unique layout and fashion avant-garde expression techniques, The new image of Quanzhou's leisure fabrics will be displayed in an all-round way, and four kinds of new fabrics of campus clothing, including regular clothes (spring and autumn clothes, summer clothes, winter clothes), uniforms (spring and autumn clothes), formal dresses (spring and autumn clothes, winter clothes) and functional clothes will be displayed. Among the participating enterprises, federal Sanhe will promote Taiji stone fiber products and garment dyeing technology, focusing on the "black technology" of cooling in summer characterized by cool, comfortable and fast cooling; Jinnuo Zhongyuan will mainly promote graphene composite fiber functional fabrics with disinfection, antibacterial, heat preservation and moisture removal, UV resistance and other functions, as well as high-end light luxury product Sorona knitted fabric; Haobao dyeing and weaving will mainly promote "breathing full-function fabric", which is windproof, waterproof, soft, breathable, antifouling and high elasticity; noctilada and xinliyuan are two exhibitors mainly engaged in reflective materials, Will bring the latest "reflective night wear.".

24 high quality accessories enterprises form "Shishi Accessories Exhibition Group". From Shishi Textile City accessories chamber of Commerce, 24 high-quality accessories enterprises, such as brilliant hardware accessories, liulongfa accessories, Minfeng accessories, Jiaxin noodles accessories, have formed Shishi accessories exhibition group again this year. Among them, brilliant hardware accessories will launch the magic stick washing technology for ready-made clothes, which will quickly change the brand background to show the mood of the day; liulongfa accessories will launch a thermometer to measure body temperature, so that users can master the weather changes through clothing at any time; Yixin accessories will bring a piece of pearl embroidery that can "change face", and the user can shake left and right with one hand, You can enjoy the unique "face changing" skill of pearl embroidery; Hongxin technology accessories will mainly promote composite fiber multi-functional accessories and high-end trademark products; Jiaxin facial accessories will launch a breathing Plush collar, which is windproof, soft, breathable, with good elasticity and comfort; two exhibitors who mainly make reflective zippers will bring the latest fashion products of "safety reflection technology".

The five theme activities help to create a "network red city". As an important supporting activity of the Expo, the organizers will hold five theme activities this year to help Shishi build a "network red city". The five theme activities include: the selection of the top ten online celebrities in Shishi City in 2020, the 12.18 e-commerce live broadcast festival of Shishi lion city mass innovation live broadcast ecosystem, the live broadcast activity of Quanzhou station of Fujian Tesco, the special session of QingChuang city in the 10th season of online celebrities, and the Shuangqi special venue of the 10th online celebrity live season. In addition, Shishi E-Commerce Association will organize more than 20 enterprises such as lightning tide brand, guyouka, houxiu, 8090 moyiyang, kxp and other enterprises to participate in the e-commerce brand display and product selection fair of the Expo, and at the same time, launch the live sales mode on the booth to realize the online and offline exhibition mode of e-commerce enterprises.

Among them, an audition was launched on December 1, 2020 Shishi City's top ten webcast anchor selection activity, which attracted anchors from all major live broadcasting bases and enterprises of Shishi City to participate actively. Ten top ten anchors and ten excellent anchors will be selected in the activity. The 12.18 e-commerce live broadcast festival of Shishi lion city mass innovation live broadcast ecosystem will be held from December 18 to December 22, including the PK competition of 100 stores and 1000 people live sales, jeep, carbin, Edenburg, and "the anchor takes you around for free". "Fujian Tesco Quanzhou station" live broadcast activity will enter China Shishi International Food City on December 18 to help Quanzhou food enterprises expand their live marketing channels. During the Expo, 12 live rooms will be set up in the live broadcasting base of QingChuang city. Meanwhile, it will be used as a sub venue of the Expo. During the event, it will vigorously support the flow of brands or excellent merchants and help merchants to promote the live sales channels. During the activity period, Taobao will be used as a platform to help online merchants carry goods and promote sales. Through the anchor and staff to show the brand image and project advantages, it can help the merchants to sell quickly.

It is understood that since February 22, 2020, Shishi City has successfully held nine seasons of live season activities, with an average of one per month. The effect of the activities is remarkable. Good products from Shishi source, such as fashionable clothes and gluttonous food, are connected to various live broadcast agencies through the live season activities, helping local enterprises to quickly open up online sales channels, maintain the popularity of new online consumption, and win praise from all sides.

School uniform Exhibition: strengthening the discourse right of campus dress

The second China Campus clothing International Exhibition (cisue) is jointly sponsored by the school logistics equipment management branch of China Education Equipment Industry Association, the textile and clothing industry chamber of Commerce of all China Federation of industry and commerce, and Fujian Education Equipment Industry Association. This year's school uniform exhibition will be held in area a of Shishi international light and textile city from December 18 to 20, 2020, except for the school uniform special clothes hall in the atrium of area A, The organizer will also set up three standard booths in the middle hall of the brand shop in the school uniform professional market, with a total of 90 standard booths, as well as the display of 72 professional school uniform merchants in the school uniform market.

Display tens of thousands of classic campus clothing products. With the theme of "healthy leading beautiful campus", the exhibition area will be more than 30000 square meters. More than 100 brand exhibitors will be invited on site, which will attract more than 20000 professional visitors. The contents of the exhibition include kindergarten uniform, spring and autumn clothes, summer clothes and winter clothes for men and women in primary school, junior high school, high school (including vocational high school) and University, and the styles include uniform, casual wear, sports clothes, national clothing, etc.; campus clothes such as students' shoes, schoolbags and socks, bedding quilts and other logistics items; new safety and environmental protection school uniform fabrics, school emblem accessories, etc. This year's school uniform exhibition will display tens of thousands of classic campus clothing products. The exhibition will also be equipped with high-end summit and professional forum. Through all-round and in-depth communication, it will build a business matching and purchasing exchange platform for campus clothing enterprises to expand the education market.

Shishi is a famous leisure clothing city in China. At the end of 1990s, Shishi's children's clothing industry once occupied half of the total output value of children's clothing in China. Since the beginning of this century, although its market share has declined, its output value is still close to 30 billion yuan, which is one of the most important production bases for children's wear in China. In recent years, the upgrading of clothing consumption at home and abroad, as well as the demand of domestic schools for high-quality and personalized school uniforms, has brought new opportunities for the transformation of Shishi children's clothing industry. In 2018, Shishi issued the implementation rules for customized production of school uniforms for service enterprises, which was the first time to standardize the school uniform market in China. In December 2019, Shishi successfully held the first China Campus clothing International Expo in 2019, attracting 286 high-quality enterprises from 17 provinces (cities) of China's main production areas of school uniform and children's clothing, with a transaction volume of 58.39 million yuan and an intended transaction of 563 million yuan. It successfully built a cultural exchange and cooperation platform for China's campus clothing industry, and rapidly promoted the popularity of Shishi school uniform professional market.

Seventeen school uniform enterprises were selected as provincial educational equipment (student clothing) production and service demonstration enterprises. In 2020, the school clothing branch of Fujian Education Equipment Industry Association was established in Shishi, and co operated with Shishi children's Industry Federation; the Secretariat of the working group of campus clothing standard technology of Standardization Technical Committee of China Textile Engineering Association officially settled in Shishi, and the secretariat after landing was under the guidance of standardization Technical Committee of China Textile Engineering Association, The standard formulation is carried out from the aspects of style design, textile fabric, dyeing and finishing, garment preparation and accessories quality index. In November of the same year, the group standard of "technical specification for grading evaluation of school uniforms for primary and secondary school students" was jointly formulated by Shishi, which was approved and released by China Textile Engineering Society and China Quality Wanlixing Promotion Association. At present, Shishi has built an all-round, multi-level, three-dimensional and deep coverage industrial supporting system in the field of school uniform. A large number of well-known school uniform enterprises, such as Jijile, campus Avenue, Dadi campus, diamond partner, have emerged. 17 school uniform enterprises have been selected as the production and service demonstration enterprises of educational equipment (student clothing) in Fujian Province, accounting for more than 70% of the selected enterprises in Fujian Province.

(logo 3) Fashion Week: 8 golden top designers speak for Shishi

Shishi International Fashion Week 2020 will be held from December 17 to 21, 2020 in hall 1 of Shishi Fashion City Exhibition Art Center. This year's fashion week, with the theme of "Fujian legend leading fashion", will create four theme days: Fujian legend day, original brand day, school uniform children's wear day and fashion brand day, covering both tradition and innovation, and multiple fashion releases of adult and children's clothing, and linking fashion with culture.

A number of online fashion brands will appear. In this fashion week, mogra, Mr designer-yangzi, Juve, DUBAO, haishang Weida, Duku and the first-class clothing brands will appear on the stage. In recent years, with the new opportunities brought about by "Internet +", Shishi has taken the initiative to "touch the Internet and go online" to vigorously develop e-commerce, which has gathered and formed the network batch markets such as QingChuang City, Shuangqi E-commerce mall and Haixi e-commerce Park, and has become a national pilot city for information consumption. In particular, since this year, Shishi has launched a "1 million million" online city development plan, which is to build an online Red City, build 10 live broadcasting bases, gather 100 live broadcast agencies, link 1000 production enterprises, and drive 10000 live broadcast shops, It has led a group of Fujian clothing "new generation forces" represented by legendary Paul, symbol commune, guyuka, Tapu fashion movement, and novanci.

Eight golden top masters gather the power of example. "Golden Summit Award" was founded by China Fashion Design Association and China Fashion Designers Association in 1997. It is the highest award to evaluate the design strength, popularity and influence of Chinese fashion designers. The opening show of fashion week invited eight Chinese fashion designers Wu Xuekai, Li Xiaoyan, Yang Ziming, Wang Yutao, Zeng Fengfei, Liu Wei, Chen Wen, and Liu Yong to attend the opening show. With high-level design works, they interpreted the new trend of fashion in a diversified way, and created a Fujian style fashion culture that meets the needs of the consumer market. Liu Yong, the designer who won the Golden Summit Award again, will bring a brand-new work - "Hi · se". On the basis of refining the traditional cultural elements of Fujian style clothing, Liu Yong will add the popular concept of personal design style. With shanha as the theme, Zeng Fengfei will write a beautiful chapter left by the She nationality for the Chinese cultural history in the thousands of years' changes, and perform a visual feast of harmony between China and the west at the closing ceremony.

15 new sharp people compete for the legend of Fujian school. The 2020 Fujian top ten designers joint show will gather 15 local new designers to release the trend of Fujian style clothing. The new force of Fujian fashion designers represented by Zhang mingling, Wang Yilin, Han Jing, Jiang peizhan and Kuang Yong will write the legend and glory of Fujian fashion with the personality and attitude of breaking through the boundary of traditional design.

The design competition attracted 86 universities. The "Shishi Cup" national fashion design competition for college graduates has been held for many times, which once again promotes Shishi to realize the gathering, intersection and integration of design talents. This is a national level competition for national higher garment design colleges. This year's competition objects are the graduates of clothing major in 2020 of national colleges and universities, attracting 734 outstanding graduate works from 86 universities including Jiangxi Normal University, Xi'an Engineering University, Sichuan University and Hubei Academy of fine arts. After strict evaluation by experts, a total of 60 sets of works (men's 30 sets, women's 30 sets) were selected to enter the final. These excellent works show young designers' inspiration collision and unique views on fashion, and also provide a continuous source of inspiration for Fujian style clothing design innovation and production process exploration.

School uniform show is a fashion benchmark. This year's fashion week will set up a school uniform children's wear day, which will not only enhance the influence of the brand, but also build a platform for exchange and learning for Shishi school uniform, children's wear brands and designers, so as to create a new fashion benchmark for China's school uniform and children's wear industry. Shishi children's wear and children's Industry Federation will hold 2021 school uniform show with the theme of "guarding the flower season and pursuing the future".

In addition, this fashion week also set up a "Fujian clothing e-commerce good thing Festival", inviting local online celebrities to live broadcast Shishi international fashion week, so as to improve the added value and expand the influence of Shishi fashion week. At the same time, a fashion and creative space showroom will be built to provide clothing display area for new designers and online brands, and a mode of promoting trade after exhibition will be formed to find buyers for enterprises and commodities for buyers.

The Fifth Plenary Session of the CPC Central Committee has sounded the clarion call for new development, and the new development pattern of internal and external double circulation is setting sail. In the last few days of 2020, Shishi will lead the industrial trend with the "three major exhibitions" and lead the new trade formats with market procurement trade. While stabilizing the international circulation of foreign trade, Shishi will further boost the construction of domestic large cycle, enhance the mutual promotion of "double cycle", and open a good situation for the "14th five year plan" starting next year.


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