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Hong Kong Fashion: Playing The Strongest Voice Of The World'S Emerging Fashion: The 6Th Shenzhen Fashion Festival Kicks Off

2020/12/23 13:55:00 135

Hong Kong Clothing

The 6th China (Shenzhen) International Fashion Festival will be held in January 1-2, 2021 At Shuibei No.1, Luohu, Shenzhen Hold? This is from News from the press conference of the 6th China (Shenzhen) International Fashion Festival to be held on December 20, 2020. As a well-known fashion event, this Shenzhen Fashion Festival will bring new surprises to those who are looking forward to it with rich and colorful activities, and kick off the fashion show of 2021.

Salute the establishment of Shenzhen Special Zone "Shenzhen sample" of pilot fashion new era

2020 is the 40th anniversary of the establishment of Shenzhen Special Economic Zone and the "butterfly change" year of the development of Shenzhen fashion industry. On the one hand, the national strategy of Guangdong, Hong Kong and Macao Bay area and Shenzhen to build a leading demonstration area of socialism with Chinese characteristics Two zone drive , make Shenzhen fashion industry has ushered in an unprecedented period of strategic opportunities. on the other hand, The global fashion industry is facing a critical period of great differentiation, change and adjustment, Shenzhen has been entrusted with the great mission of taking on the new engine of global fashion In 40 years, it will be a golden age for China to return to the global fashion center. Shenzhen is absolutely necessary, qualified and capable to follow the trend and make accurate efforts to build a global fashion community Unique value "Shenzhen wisdom" and "Shenzhen plan"


Zhou Shikang, President of Shenzhen Fashion Designers Association

Zhou Shikang, President of Shenzhen Fashion Designers Association and director of organizing committee of China (Shenzhen) International Fashion Festival, spoke on behalf of the organizers Section six China (Shenzhen) International Fashion Festival The theme is "Set the tide in the deep and lead the world in Shenzhen", take hold tightly Major adjustment of global fashion governance system The importance of "Window period" to“ Professional operation, innovation driven, harmony and symbiosis Multiple integration ”The concept of, With a higher position in the times, a broader global vision, and more practical innovation measures, we have made great strides and made continuous efforts, Become a promoter Shenzhen's fashion industry is an engine of the times for the global industry chain and value chain to be more advanced, become Two zone drive Fashion leading platform Global emerging fashion home The strategic support of, as well as boost Shenzhen A powerful grasp of promoting world-class industrial clusters.

The year 2020 marks the 40th anniversary of the establishment of Shenzhen Special Economic Zone, stay Shenzhen fashion In the past 40 years, a large number of outstanding elites have emerged to promote industrial progress, accelerate industrial development, promote industrial integration and expand international influence Deeds And praise No doubt Shenzhen fashion Even Chinese fashion The best memory of 40 years. Shenzhen Fashion Festival 40 years of great contributions to the meritorious and outstanding figures and industry institutions to be commended It is not only a vivid review of the changes of China's fashion industry, but also a path to a new era The powerful guidance of

Zhou Shikang made a specific introduction to the activity plate of this Shenzhen Fashion Festival, The theme of this fashion festival is "Set up the tide and lead the world", It is divided into five Big platform ——

information Publishing platform: conduct Global fashion city index released international Trend release Famous teachers and famous works released etc. Accurately predict and guide the international fashion trend to create a global fashion publishing highland

Industry university research platform: hold national textile and garment industry Industry University Research Forum To promote the integration of production and education and the transformation of achievements of industrial colleges and universities, and build Shenzhen into a trading center of textile and garment intellectual property rights;

international exchange Platform: Hold? Global fashion city Leaders' Summit , famous designer innovation Forum and a series of international high-level Forums Building a global fashion culture exchange center

personnel Cultivation Platform: hold Shenzhen top ten fashion designers China (Shenzhen) international innovative fashion design competition, China International College Student model competition, etc It will provide a stage for designers and fashion models at home and abroad to display their talents and build Shenzhen into a world-class competitive stage for fashion talents

Clothing culture communication Platform: Spreading Chinese dress culture and promoting society Civilization, We should improve the taste of fashion clothes, promote market consumption, and strengthen cultural confidence, Share a good life


Press conference

"Clothing" and "decoration" join hands Through the fashion industry chain to help Shenzhen make Emerging global fashion home

Careful people will find that the main venue of this Shenzhen Fashion Festival is located in Famous jewelry enterprises in Shenzhen Shellfish One. In the jewelry industry circle, there is a popular saying like this "Chinese jewelry looks at Shenzhen, Shenzhen jewelry looks at Shuibei", which vividly interprets the leading position of Shuibei gold jewelry market in the industry. Shenzhen's jewelry industry has a strong comprehensive strength, including gold jewelry manufacturing industry Of The scale of production and marketing, brand and standard construction, innovation ability and public service platform construction are in the leading position in the national jewelry industry. Gold jewelry industry has become a model of traditional advantages and emerging fashion cultural and creative industries in Shenzhen Shenzhen City Characteristic industries in Luohu District


Shenzhen Shuibei No.1 Investment Development Co., Ltd Vice General Manager Shi Yan

Shenzhen Shuibei No.1 Investment Development Co., Ltd Vice General Manager At a news conference, Shi Yan said that jewelry industry and jewelry industry, as part of the clothing industry, are an important part of the fashion industry chain. Shenzhen jewelry industry and fashion industry are both traditional superior industries in Shenzhen. The main venue of the Shenzhen Fashion Festival will be located in Shuibei No.1, which has symbolic significance, yes This is an unprecedented pioneering work. Shenzhen Fashion Festival, together with Shenzhen jewelry industry, has realized the effective integration of Shenzhen's fashion resources, formation The fashion industry chain is organically connected. Establishment of Shenzhen Special Zone 40th anniversary Since then, Shenzhen's traditional advantage industry has already had quite abundant Industrial base of Traditional industries how Realized by Brand upgrading from "made in Shenzhen" to "created in Shenzhen", how From the middle and low end of the industrial chain Towards value chain Innovation chain High end, become The common problems faced by jewelry industry and fashion industry Proposition. The cross-border integration and innovative development of fashion industry chain is the only way to realize the high-quality development of Shenzhen fashion industry The cooperation between clothing and fashion industry has broad prospects and great potential, All links of Shenzhen fashion industry chain should work closely together in the same boat, Build Shenzhen as soon as possible Asia's leading and world famous new fashion industry capital And global fashion home In order to realize the revival of Oriental fashion and reshape the right of fashion discourse, we should set a good example.  

    The press conference was also held "Fashion live Innovation Forum", Famous fashion designers Deng Dasheng and Yao Ziyi, well-known media people Chai ya, etc Guests around "How does fashion live broadcast meet the consumer demand of the audience, Accurately convey the unique selling point and brand concept of products ”、“ How to use the effective information feedback from online live broadcast to guide offline, development Out Consumer approved fashion product ”、“ How about the designer brand Adapt and use Live delivery This new format, and explore suitable for Self spread And marketing mode And other hot topics.


Fashion live broadcast Innovation Forum

Teng Fei, executive chairman of Shenzhen model Service Association More than 100 people, including responsible persons of well-known brands in Shenzhen, well-known fashion designers and news media reporters, attended the event.

China( Shenzhen international Fashion Festival It has been held five times in a row with The brand-new concept of "industry hosting, government support, and social participation" has built a strategic platform through the fashion industry chain, and has carried out beneficial exploration in realizing the value linkage of fashion culture, fashion consumption, fashion brand and fashion industry, New attempts and breakthroughs have been made in the construction of atmosphere, the form of holding and the composition of plates, It has reversed the passive situation of insufficient blood supply of large-scale local international activities in Shenzhen fashion industry

You can believe it, The 6th China (Shenzhen) International Fashion Festival certainly To reshape the discourse power of China's fashion industry, to empower the sustainable development of the global fashion industry, and to promote the co construction, sharing and win-win situation of China's fashion industry and even the global fashion industry, through the link and platform of Fashion Festival, Shenzhen's fashion industry will be able to promote the sustainable development of the global fashion industry "Great beauty" is transformed into the "common beauty" of global fashion industry, thus boosting Shenzhen takes the lead in the global emerging fashion arena

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