Attention: The 20Th Anniversary Of The Listing Of Red Bean Shares To Achieve Overall Evolution And Efficiency Through "Three New"

At this important moment of the 20th anniversary of its listing, Jiangsu Hongdou Industrial Co., Ltd. reviews the past and looks forward to the future with the theme of "evolution and efficiency".

On January 8, "the 20th anniversary of the listing of evolution and efficiency enhancing red bean" was held ceremoniously. The celebration also took the form of live broadcast online. More than 1.3 million friends and pink fans from all walks of life participated in the celebration. They shared their joy online and offline, expressed gratitude to their peers all the way, and talked about a bright future together.

Zhou Haijiang, chairman of the board of directors of Hongdou Group, attended the event and delivered a speech, congratulating on the 20th anniversary of the listing of Hongdou Group. At the same time, he reviewed and summarized the development achievements of Hongdou Group in 2020, and elaborated the group from six aspects: first-class system guarantee, first-class independent innovation, first-class independent brand, first-class independent capital, first-class evolution speed and first-class excellent management“ The development goal of "evolution, efficiency and building a world-class enterprise".

Wang Changhui, general manager of Hongdou, delivered a speech and shared the future development plan of Hongdou. Based on the brand positioning of "standing at 30 and wearing red bean men's wear", Hongdou will build a core advantage based on the trinity of data, goods and channels with the help of the powerful kinetic energy of smart red beans, occupy the position of comfortable men's wear national brand, and realize the overall evolution and efficiency increase by "new positioning, new image, new product".

Huang Mengfu, vice chairman of the 11th CPPCC National Committee and honorary chairman of the all China Federation of industry and commerce, Xu zhongzi, deputy director of the Standing Committee of the Jiangsu Provincial People's Congress and chairman of the Provincial Federation of industry and commerce, Chen Dapeng, vice president of the China Textile Industry Federation and President of the China Garment Association, recorded videos and sent greetings. They affirmed the important demonstration and leading role played by red beans in the innovation and development of the industry. They also believed that in the new development stage, red beans will adhere to the new development concept, build a new development pattern, continuously innovate and reform, and make greater contributions to the strength of the industry and the country.

After 20 years of hard work and 20 years of innovation and development, looking back on the 20 years of development, Hongdou has successfully transformed from a traditional manufacturing enterprise to a smart retail enterprise. While sticking to its main business, it actively explores transformation and upgrading, with strong development momentum, and has delivered a beautiful answer sheet at the 20th anniversary of its listing.

As early as 2016, red bean invested in the construction of smart red bean project, officially opening the prelude of the company's intelligent development. In recent years, with the rapid development of digital technology, Hongdou, which integrates manufacturing and retailing, has launched the transformation projects of red bean shirt and red bean suit intelligent workshop successively, and pilot the "smart factory"; it has built an all channel marketing system integrating online and offline to realize the precise marketing of users; it has made the offline stores online and vigorously developed the direct broadcast economy After years of layout, red bean has built a panoramic new retail mode, providing consumers with a convenient shopping experience.

Based on the active exploration of digital transformation, Hongdou shares has won the affirmation of the industry and the market and won many honors. In 2019, it was rated as "the first batch of online and offline digital commerce enterprises in China" by the Ministry of Commerce of the people's Republic of China.

It has been 20 years since Hongdou stock was listed. There are numerous crises and challenges behind the ever-changing market. Hongdou shares insists on taking users as the center, closely following the user's demand for clothing, and centering on the new positioning of "30-year-old, wearing red bean men's wear" to create a more comfortable, dynamic and beautiful lifestyle for users. At the same time, we should comply with the trend of market change, develop smart retail, accelerate transformation and upgrading, seek opportunities in the challenges, and inject more vitality into the development of enterprises.

From market development to brand building, from scientific and technological and cultural innovation to digital and intelligent transformation, at present, Hongdou shares, which has accumulated a lot of experience, has grasped the market pulse through a keen sense of market smell, and is actively exploring a new development mode. With the promotion of brand upgrading, the improvement of product strength, and the diversified layout of online channels, in the future, Hongdou will seize the opportunity and forge ahead in the rapidly changing market, embark on a new journey with sonorous pace, and compose a new chapter of intelligent development!