Focus On Skykey'S "Super Stores" In China

On February 5, sports brand skykey released its fourth quarter financial report and annual performance in 2020. According to the financial report, affected by the epidemic situation, the sales in the fourth quarter were 1.32 billion US dollars, down 0.5% compared with the same period last year; the fourth quarter performance of China market increased significantly, with sales increasing by 29.7% year-on-year. In the whole year, the sales volume reached 4.597 billion US dollars, of which the total retail sales in China was 18.4 billion.
In the financial report, the Global CEO of skykey pointed out that: skykey has withstood the test of the epidemic, made rapid response in the face of the epidemic, and quickly adjusted its strategy. In the fourth quarter, cage also expanded its traditional media and online channels.
It can be found that the growth of skykey in China market in 2020 is gratifying. In the third quarter's financial report, the number of "super stores" in China has reached 100. In the plan of skykey, super stores are a highlight of its layout in the Chinese market. According to the needs of consumers and the location of its stores, skykey has opened different stores in different cities, including both super stores and community stores. Skye, who did not take the usual road, sank the super store and opened it into the third to fifth tier cities. In the first and second tier cities, it did not choose to open a super store.
At the China International Import Expo, the relevant person in charge of the China Marketing Department of skykey said that different stores can provide different experiences for consumers, and there is still a lot of space for Skeeter's stores to expand.