Printing Industry Plays Digital Digital Ink Jet Hot Stamping With Small And Broad

In 2020, the new crown pneumonia epidemic is spreading all over the world. In the face of the unprecedented great changes in the world in a century, China's textile industry as a whole has withstood the test. As an important part of China's textile and garment industry chain, garment printing has unique competitive advantages. However, we can also see that the garment printing industry, which is dominated by small and medium-sized enterprises, is under greater pressure under the unprecedented and complex situation.

With the normalization of epidemic prevention and control, how to adjust the development strategy, improve the management level and technological innovation ability, follow the trend, grasp the industry's technology, fashion and green characteristics, constantly explore, speed up the upgrading to the high-end of the industrial chain, strive to find new growth points of the industry, and find a new road suitable for the development of enterprises.

Therefore, the clothing printing branch of China printing and dyeing industry association briefly combs and summarizes some characteristics and main work of the industry development in 2020, hoping to help and inspire everyone.

First, digital ink-jet hot stamping has become the biggest hot spot in the industry

Pigment ink digital jet printing for offset (photo effect) hot stamping is to spray print the pattern on pet transparent film and then paste hot melt adhesive powder to make transfer hot melt transfer printing film. Under certain temperature, pressure and time conditions, the spray printed pattern is transferred to textile by hot melt adhesive, which belongs to the transfer printing of textile. This process was first developed and applied by an enterprise in Shenzhen in 2018. In 2020, through the joint efforts of several enterprises, the fluency and adhesion of pigment ink, the performance of hot-melt adhesive powder, the softness and air permeability of hot-dip painting, and the fastness of hot-dip printing will be significantly improved through the joint efforts of several enterprises in 2020. At present, this process has been widely used in T-shirt, ready-made clothes, shoes and hats, bags and other rapid reaction printing. An epidemic situation has brought e-commerce onto the fast lane of rapid development, and the traditional printing mode mainly relying on manual work has also accelerated the transformation to digital, small batch, short process and high flexibility. Therefore, digital printing has been paid more and more attention by enterprises and favored by consumers. According to statistics, at present, there are more than 80 manufacturers of digital ink-jet hot stamping equipment in China, including more than 30 enterprises in Guangzhou, more than 20 in Dongguan, nearly 20 in Shenzhen, and enterprises in Zhongshan, Zhuhai, Wenzhou, Nanjing, Zhengzhou, Qingdao, Shenyang and Shanghai.

1. Features

(1) the transferred patterns are bright in color and rich in levels, and the reproducibility of the picture is stable;

(2) the printing handle is soft and the color fastness meets the requirements of GB 18401-2010;

(3) there is no need to cut the hollow pattern, so it is unnecessary to discard it;

(4) less investment, small land occupation and no environmental pollution;

(5) simple operation and low cost;

(6) not limited by quantity.

2. Process

PET film → cmykw printing image pattern → spreading hot melt adhesive powder → shaking off residual powder → hot baking melt adhesive → pattern transfer printing film

3. Analysis of epidemic causes

(1) enhance the awareness of intelligent production

Affected by the epidemic situation, printing plants can not start work on schedule or return to work after the Spring Festival in 2020, and some printing plants use digital printing equipment to complete orders. This epidemic situation has enhanced the traditional printing factory's awareness of intelligent production, but has become a good opportunity for digital transformation.

(2) the growth of small batch orders

After the arrival of the epidemic, the economic environment is full of uncertainty, consumption gradually tends to rationalization, to "less and more refined", and the transformation of manufacturers from extensive operation to fine operation also makes products from homogeneity to differentiation. In the long run, large quantities of product orders will gradually change to small batch and customized orders.

(3) the policy is favorable for the development of digital printing

Driven by made in China 2025, the state has issued a series of relevant policies on intelligent manufacturing. With the implementation of supporting policies in various places, the popularity of digital printing equipment will gradually increase, and the user group will also gradually expand.

Second, the market demand of the elliptic automatic flat screen printing machine is increasing

It is difficult for garment printing enterprises to recruit skilled workers, and the rising labor cost has become a common phenomenon. It has become the best way for printing machinery to replace manual operation with automation and intelligence. At present, the elliptical automatic flat screen printing machine has become the standard configuration of garment printing enterprises. With the increasing market demand at home and abroad, the stability, durability, functionality, convenience of operation and appearance design of printing machine will become the important factors for each printing machine manufacturer to compete with each other. The elliptic automatic flat screen printing machine was introduced from one printing machine manufacturer in Taiwan to the mainland in the mid-1980s. From the end of 1990s to the beginning of the 21st century, some garment printing enterprises in Guangdong Province introduced from another printing machine manufacturing enterprise in Taiwan, and gradually spread in coastal areas. Spanish equipment entered China in 2006, and some printing enterprises began to import printing machines from the United States. It is understood that domestic R & D began in 2006, and the peak of development of manufacturing enterprises has reached more than 70. At present, it is stable at about 20, mainly distributed in Rugao, Wuxi and Suzhou of Jiangsu Province, Guangzhou and Shenzhen of Guangdong Province, Qingdao, Weifang, Linqu and Yantai of Shandong Province, Wenzhou and Ruian of Zhejiang Province.

Under the new global epidemic situation, although the demand for elliptical automatic flat screen printing machine is not reduced, the export output is still affected to a certain extent. In 2020, the total output of China is about 1500 sets, with a year-on-year decrease of 20% - 25%, accounting for about 80% of the total global output; among them, the export volume is about 150 sets, accounting for about 10% of the total output. However, there are also a few printing machine manufacturers whose sales volume has increased. For example, an enterprise in Guangzhou will sell 230 sets in 2020, with a year-on-year increase of 11%, and the export accounts for 15%, mainly to Southeast Asia, America and European countries. In the future, multiple heads, multiple plates and large platens are the demand trend. For example, a large elliptical automatic flat screen printing machine manufactured by an enterprise in Rugao has 32 printing heads and 102 platens. The overall length of the machine can reach 42.80 meters, and the size of the large platen is 135 × 85CM.

3. Printing material production and sales continued to grow

At present, different printing processes and materials are mainly selected according to the fiber composition, organizational structure, color, finishing process and the final visual effect. Printing process is mainly screen pigment printing, accounting for about 90%. The safety, environmental adaptability and cost of printing products also depend on printing materials, among which pigment paste, adhesive, transparent and white glue paste account for a large proportion.

Pigment paste is a printing colorant. There are nearly 20 main manufacturers of pigment paste, which are distributed in Zhongshan, Zhuhai, Jiangmen, Dongguan, Changshu, Fuding, Huzhou, Shanghai and Tianjin. In 2020, the sales volume is about 25000 tons, an increase of 8% year on year. In addition to domestic demand, it is also exported to Southeast Asia, South America and African countries, accounting for about 15%. One enterprise in Shanghai has an annual output of 5000 tons.

Binder is a kind of fixing agent widely used in pigment printing. Hefei, the largest domestic enterprise, has an annual sales volume of 22000 tons, which is the same as that of the previous year, with exports accounting for 10%. Mucilage is the most used consumables for garment printing. The world's largest manufacturer is in Liaobu, Dongguan. In 2020, the sales volume will be 48000 tons, with a year-on-year increase of 20%, and the export accounts for 25%. The production enterprises of adhesives and adhesives are distributed in Dongguan, Huizhou, Zhongshan, Foshan, Xiamen, Shaoxing, Yiwu, Nantong, Qingdao, Shanghai and Tianjin. They are exported to Southeast Asia, Africa, South America, Eastern European countries and Taiwan of China.

The production and application of photochromic and thermochromic microcapsules in special printing materials are growing rapidly, which are mainly produced in Guangzhou and Changzhou, accounting for a large proportion of exports. Luminous, reflective, angle discoloration, anti oxidation gold and silver powder and other materials are still imported.

4. Clothing printing branch takes many measures to help industry development

1. Enterprise research and clear service direction

In 2020, the spread of new crown pneumonia in the world not only disrupts the social and economic order, but also brings unprecedented impact on the supply and demand sides of the textile industry. In order to deeply understand the current situation and demands of garment printing processing, material and equipment manufacturing enterprises, garment processing and brand clothing industry, promote the in-depth and accurate docking of the upstream and downstream of the industrial chain, and lay a solid foundation for stimulating the vitality of the clothing printing industry and promoting the sustainable development of the industry. The clothing printing branch of China printing and dyeing industry association went to Shanghai, Guangzhou, Shenzhen, Zhongshan and Dongguan of Guangdong Province; Yiwu of Zhejiang Province; Nantong of Jiangsu Province; Quanzhou and Shishi of Fujian Province; Qingdao, Weifang and Jimo of Shandong Province; Suning of Hebei Province.

Among the enterprises visited, there are not only large group companies with annual turnover of more than 10 billion yuan, but also small and medium-sized enterprises. Although the epidemic prevention and control in China has achieved phased results and the resumption of work and production has been steadily promoted, most enterprises still face the situation of insufficient production orders and obvious economic benefits decline, especially the pressure and difficulties faced by small and medium-sized enterprises. In the face of a more complex and changeable industrial environment, how to turn the crisis into a turning point for textile and garment enterprises in the post epidemic era, assess the situation in adversity, innovate and break through the encirclement, strengthen the new development orientation of "science and technology, fashion and green", cultivate new growth points with high-quality development and transformation and upgrading.

2. China garment printing development conference attracts the attention of enterprises

In order to further integrate the superior resources in the upstream and downstream of the clothing printing industry chain, build a communication and exchange platform for the industry, better grasp the current situation, promote the industry's advanced technology and management experience, and improve the overall level of the industry and the comprehensive competitiveness of the enterprise, under the guidance of China Textile Industry Federation, sponsored by China printing and dyeing industry association, Guangdong clothing and apparel industry association and The "third 2020 China garment printing development conference 2020" co sponsored by humen garment technology innovation center and hosted by clothing printing branch of China printing and dyeing industry association was held in Humen Town, Guangdong Province on September 25.

In view of the focus, hot spots and difficulties of the industry, the conference organized the following special reports: "the current situation and development trend of China's clothing printing", "clothing printing plays an important role in the clothing customization industry chain", "rapid registration system of elliptical automatic printing machine screen", "how to deal with the era of new media e-commerce in special period", "era of rational consumption 2" 021ss fashion trend of China's garment printing pattern "," existing standards and urgent standards of clothing and apparel printing industry "," development opportunities and challenges faced by China's garment digital printing "," protection of original design de intellectual property rights "," new technology of digital ink jet printing of cotton fabric cut and ready-made clothes "," digital pigment printing of textiles in textile printing process " Status and development trend ". In order to further strengthen the collaborative innovation of the industrial chain and realize the precise docking, the organizers also convened representatives of the upstream and downstream representative enterprises of the clothing industry, domestic well-known brand enterprises of children's clothing, designers, scientific research institutes, and representatives of excellent printing and processing enterprises from Zhongshan, Fujian, Jinhua of Zhejiang, Nantong of Jiangsu and Zaozhuang of Shandong to participate in the conference It has achieved good and expected results.

3. Clothing printing Expo, the only professional exhibition in the industry (← Click to see more)

On September 26, 2020, the third "2020 China International Garment printing Expo" was successfully held in Humen under the guidance of China Textile Industry Federation, sponsored by China printing and dyeing industry association, CO sponsored by Guangdong garment industry association and Humen clothing technology innovation center, and organized by clothing and apparel printing branch of China Printing and dyeing industry association, which is also the only clothing in China Clothing printing as the theme of the national professional exhibition.

After the opening ceremony of the exhibition, sun Ruizhe, President of China Textile Industry Federation, and other leaders came to the exhibition hall. They visited Guangzhou AIFA, Rugao Tianyuan, Guangdong BIHONG, Shenzhen ink house, Dongguan Zhongtian, Zhengzhou Hongsheng, Shenzhen Baoli, Dongguan Caiyun, Guangdong Weihang, as well as the exhibition area of clothing and clothing printing works, and inquired about the production of participating enterprises under the epidemic situation In addition, the company also had in-depth communication with enterprises on the latest technology, market promotion and development status of the printing industry.

As a highlight of the event, in order to better play their professional advantages and better reflect the independent value of clothing printing in children's wear brands, the clothing printing branch of China printing and dyeing industry association and Guangdong children's clothing industry alliance signed a strategic cooperation agreement at the opening ceremony of the exhibition. In the future, the two sides will strengthen the exchange and cooperation between garment printing processing enterprises and children's clothing brand enterprises through various forms such as exhibition service, meeting docking, visit and exchange, training and discussion, so as to jointly promote the high-quality development of China's clothing industry.

The Expo not only gathered big printing companies, but also gathered new technologies, new equipment, new technologies and new materials representing the highest level of China's printing, such as the multi-functional elliptical automatic flat screen printing machine with quick plate change and easy operation, new engraving free hot stamping process and equipment, and double-sided synchronous ink-jet digital printing technology with high-end quality concept and application design innovation , cultural T-shirt original pattern design printing processing technology, cost-effective digital ink-jet pigment printing equipment and consumables, exported to 20 or 30 countries to provide research and development design solutions for many of the world's top clothing brands, printing material distributors relying on service to win the trust of domestic and foreign customers, energy-saving and environmental protection solutions.

After three years of exploration, practice and summary, China International Garment printing Expo has accumulated some experience, but it is still insufficient. In 2021, the organizer will upgrade the Expo comprehensively by building the whole industry chain service system of clothing and apparel printing. According to market demand, product types and functionality, it is convenient for enterprises to better self display and accurate docking. Only by constantly innovating services and truly considering the enterprise, the clothing branch and Expo will make a brand and become the "pusher" to promote the innovation and development of enterprises in the industry.

4. China garment printing exhibition has become a highlight of the industry

In order to further play the unique role and market value of clothing printing in the upstream and downstream of the industrial chain, stimulate the enthusiasm of research and development of advanced technology and innovative products, display the corporate image, strength and level, and create a new international competitive advantage of China's clothing and apparel printing industry, China printing and dyeing industry association started the "China's excellent clothing and apparel printing" in April 2020 The award-winning products were displayed in the "Printing Development Conference" and "printing boutique Exhibition" and other platforms.

On November 19, 2020, during the 25th China (Humen) International Clothing Fair, the "2020 China clothing and apparel printing exhibition" was sponsored by China printing and dyeing industry association and Dongguan Humen clothing industry management committee, organized by clothing and clothing printing branch of China printing and dyeing industry association, and co organized by Guangdong children's clothing industry alliance. Nearly 300 pieces of works were exhibited from more than 40 enterprises in Guangzhou, Dongguan, Shenzhen, Zhongshan, Foshan, Humen, Fuzhou, Xiamen, Jinjiang, Dongyang, Cixi, Hangzhou, Zaozhuang, Qingdao, Weifang, Baoding, Shijiazhuang, Suning, Shanghai, Beijing and Tianjin, involving T-shirts, knitted underwear, household wear, children's wear, casual wear, sportswear, silk scarves, handbags, shoes and hats, etc Silk fabrics and clothing logo fully demonstrate the new technology, new technology, new equipment, new materials and new business model of clothing printing. The exhibition area of nearly 200 square meters has been creatively created into an art space, allowing visitors to appreciate the outstanding clothing printing process products from the visual and tactile. For example: ① located at the eye-catching position of the exhibition area is Zhongshan's "Huamulan" printed T-shirt. The combination of high fastness, super soft technology and fashion patterns of white printing and digital ink-jet printing has attracted many visitors. ② Zaozhuang's perspective, different patterns and different thick film printing process, attracted a large number of audience, suitable for personalized customization of specific brands. ③ Ningbo's printed T-shirts, which let Zen fashion go to the world, are Zen like, not afraid to bump into shirts. They express Chinese culture confidently, and can be as comfortable as before in any scene. ④ The printed embroidered T-shirts and sanitary clothes of a leading domestic IP business conversion enterprise in Shanghai have attracted the attention of visitors. ⑤ Xiamen's screen printing + digital ink-jet printing T-shirt graffiti and oil paintings on the reproduction of lifelike, the audience are eager to find out where to find partners. ⑥ Printing underwear in Xiamen will absorb negative ions, bioceramics, magnetic materials, herbal essence, and nano silver ions through the skin to release effective substances. It has a certain health care effect on improving microcirculation and immunity of cervical spine and lumbar spine, which is very popular with the public. ⑦ The personalized cultural T-shirt customization experience area of a digital ink-jet printing machine manufacturing enterprise in Foshan is one of the highlights of the exhibition area. The demonstration of personalized digital printing customized T-shirt attracted many spectators and active participation. The audience will provide their favorite patterns, and the rest will be handed over to the digital ink-jet printing machine. After a few minutes, they can get a unique and commemorative cultural T-shirt product of their own.

Since the exhibition was held in 2016, it has received extensive response and active participation from the industry, and has become one of the best display and exchange platforms in the upstream and downstream of China's garment printing industry chain. From designers, purchasers, clothing brands, garment factories, garment printing processing enterprises to college teachers and students, the audience of clothing printing boutique exhibition area has always been in an endless stream. Leaders of China Textile Industry Federation highly praised the remarkable achievements of clothing printing in the whole textile and garment industry this year. As a highlight, the exhibition has been held at the same time with Humen clothing Fair for five consecutive years, hoping to provide more inspiration and cooperation opportunities for businessmen from home and abroad.

5. Live broadcast of the industry information

In 2020, affected by the new crown epidemic, many offline activities have turned to online. China printing and dyeing industry association, local industry association and media organizations cooperate with each other to carry out garment printing market analysis, special science popularization and information exchange activities through live network. From May to September, the organizer invited speech experts to hold more than 30 public network live broadcasts, "China's clothing digital printing market analysis", "cultural T-shirt and personalized customization", "offset hot stamping with pigment ink digital ink-jet printing", "fine printing screen printing", "elliptical automatic screen printing + Digital jet printing application technology", "ready-made clothing digital ink jet printing machine helps enterprises find new business Courses tailored to the needs of the industry, such as machinery, how to realize on-demand production and fast reaction in textile printing industry, development trend and micro factory of digital fashion industry, quality control and standardization of garment printing products, and interpretation of new regulations on energy conservation and emission reduction in textile printing industry, etc., are well received by the audience. According to statistics, there are more than 70000 online audiences in the live broadcast activities, and more than 900 questions are answered through live, replay and on-demand.

6. Continuous development of standardization work

In recent years, clothing processing, clothing brands and consumers have higher and higher requirements for printing quality, which requires the production and processing enterprises to implement scientific management of orders, make the operation process more standardized and process control more accurate, provide strong support for improving efficiency and reducing costs, and make production processing, quality inspection and market circulation have standards to follow. Therefore, the formulation and implementation of standards has become one of the key tasks in the industry. Relevant industry standards that have been implemented or are being formulated recently:

1. Relevant industry standards implemented on January 1, 2020:

(1) cy / T 192-2019 screen printing requirements and inspection methods

(2) cy / T 193-2019 screen printing silica gel requirements and inspection methods

(3) cy / T 196-2019 screen printing clothing pigment printing process control requirements and inspection methods

(4) cy / T 205-2019 screen printing textile printing pigment paste use requirements and inspection methods

(5) cy / T 192-2019 screen printing requirements and inspection methods

2. Relevant group standards issued and implemented on June 30, 2020:

(1) t / PTAC 005-2020 textile printing film softness test method

(2) t / PTAC 006-2020 test method for air permeability of textile printing film

3. Relevant industry standards issued on November 16, 2020 and implemented on February 1, 2021:

CY / T 223-2020 screen printing process requirements and inspection methods for reactive dyes flat screen printing of pure cotton knitted fabrics

4. On November 23, 2020, relevant industry standards drafted and submitted for approval:

CY / T "requirements for making digital documents for color separation and plate making of textile screen printing"

In 2021, the clothing printing branch of China printing and dyeing industry association will also organize relevant enterprises to draft and formulate relevant standards according to the development needs of the industry.

Conclusion:

Clothing printing is an important link to improve product quality and enrich product functions, and it is also a key link to realize aesthetic value and create market value. The development of clothing printing industry in the future is to strengthen technological innovation and realize integration and reconstruction. Enterprises should continue to increase the research and development of printing equipment, materials and technology, actively establish cooperative relations with relevant universities and scientific research institutes, create industrial technology supply system, constantly improve the industry's independent innovation ability and innovation quality, and create high value-added products by using science and technology. Second, we should focus on original design and promote industrial culture and fashion. In the future, enterprises should fully realize the importance of printing design, focus on designing original printing patterns, inherit and innovate Chinese culture, and enhance the international competitiveness and influence of the industry. Third, speed up industrial adjustment and create a domestic and international dual cycle. Affected by the epidemic situation, export-oriented printing equipment and materials enterprises will face greater difficulties. Therefore, enterprises should actively arrange around the "double cycle" and integrate the huge domestic market and international market more closely.

Since its establishment in 2016, the clothing printing branch of China printing and dyeing industry association has been aiming at promoting the high-quality development of the industry, striving to form a new value point and create a new growth pole in the new version of the industrial development chart. Under the new normal of the epidemic situation in 2021, the industry will still face more uncertainties. In the spirit of seeking truth and pragmatism, the branch will continue to hold the "two conferences" of clothing and clothing printing and the members' hair by constantly consolidating the work foundation, visiting enterprises to conduct in-depth investigation and research, collecting and promoting the clothing and apparel printing products, recommending the catalogue of excellent clothing and clothing printing products, promoting the industry's advanced technology and management experience, deeply integrating and docking the upstream and downstream of the industry chain, and continuing to run the "two conferences" of clothing and apparel printing, and issuing membership notices The exhibition and R & D production base construction, all-round and multi-channel publicity and promotion, and comprehensive promotion of standardization construction are a series of effective work, striving to make new and greater contributions to further improve the comprehensive strength and international competitiveness of the whole industry.