2021 China'S First Fashion Event For All Categories Of Clothing, See You In Shanghai In March

In March, spring is warm and flowers are blooming, and everything can be expected!

The times are changing and industries are innovating. Even though there are still obstacles on the way forward, everyone's confidence in the future has never changed.

In 2021, standing at the historical intersection of the "two centenary" goals, we are embarking on a new journey of building a modern socialist country in an all-round way. In the face of "the strategic overall situation of the great rejuvenation of the Chinese nation and the unprecedented great changes in a century", the industrial responsibility, mission and the value of national culture are constantly showing. The manufacturing mode, scientific and technological creation and marketing concept of Chinese clothing brands are also undergoing subversive changes.

Taking on the mission of the industry and building a new development pattern, chic has never stopped moving forward. From March 17 to 19, 2021 (spring) of China International Clothing and apparel fair was welcomed. All exhibition areas were independently displayed, including chic men's show, chic customized and professional wear exhibition, chic women's wear exhibition, chic winter fashion show, chic children's wear and school uniform exhibition, chic supply chain Exhibition, chic original design exhibition, chic fashion brand exhibition, Nine independent exhibitions, including chic accessories, luggage and shoes exhibition, "cowboy world", "link to the future", and China International Knitting (spring and summer) Expo, as the magnificent exhibition in the exhibition, gathered the National Convention and Exhibition Center (Shanghai) of 1.1, 2.1, 3, 4.1 and NH Pavilion to present a new posture of China's clothing industry under the new journey goal with unprecedented planning Rong.

Chic2021 (spring) exhibition planning

New independent exhibition

Chic men's wear show

As the most powerful group in chic, chic men's show is constantly improving its fashion leading force and brand expression. In 2021, it is no longer emphasized that men must wear uniform clothes in business occasions, but highly personalized self-image is advocated. Chic will combine market changes and consumer psychology to better create business value for men's wear. Red bean group, Hailan house, Raymond, Shanqu, lianse, Yuji, Tianchi, Beckman and other brand enterprises gathered here to show men's leisure, business and fashion charm to the industry. In addition, Trousers industry special committee of China Garment Association The central exhibition area of trousers industry special committee will be presented on the site of chic men's wear exhibition to provide a business and communication platform for pants enterprises.

Chic customization and professional fashion show

It can be said that personalized customization is the new favorite of business dress in the past two years: tailor-made, version fit, powerful momentum, unique personality Let the professional wear custom-made reputation far-reaching. In addition to showing the elegant demeanour of customized enterprises such as baoxiniao group, red collar, Dayang customization, Nanshan Zhishang, yibangren, Aoshi decoration, DreamWorks, Zhuangshen, Shiben group, Kangnai, Weidu, Jieensheng, Dongfang cloud customization, chic will also invite industry elites to participate in the first "Yunying Forum on customization and professional wear" to discuss the connection between factory and customized shop and Internet customization The similarities and differences between enterprises and offline chain brands and other hot topics in the industry.

Chic women's show

Chic's high beauty plate has always been women's clothing. This year's chic women's wear show has many brands and a wide range. Among them, there are many high-quality brands with different styles and cultural details, such as another one, shoyao, which pays attention to deconstruction style, senior ready-made clothes with full open atmosphere, auspicious clothing house inspired by traditional culture, etc. they will present the beauty of women's various styles and cultures.

Chic winter fashion show

Fur is no longer only fixed "luxury" label, down jacket also has more black technology and fashion design. In addition to the five major strength clusters of Xinji, Haining, Tongxiang, Pinghu and Daying, there are also excellent brands such as Christopher raxxy, Donglong and Zhongfu Huijia. At the same time, the world famous brand bosden and the hall designer Jean Paul Gautier jointly launched a new generation of down jacket. The international fur auction house will also show the latest fur technology, color and design, and bring more enterprises and brands a visual experience from craft to real object.

Chic children's wear and school uniform Exhibition

It is mainly composed of four clothing categories: infant, middle and large children, children's clothing and school uniform, which perfectly covers the needs of different categories and age groups, such as children's dress, children's fashion brand, leisure fashion brand, etc. It will not only present the excellence of Chinese children's clothing in quality, safety and environmental protection, but also create an independent children's wear show to create a world of quality children's interest.

Chic supply chain Exhibition

"Intelligent new manufacturing" is sweeping all the outstanding ODM enterprises. Chic is also actively seeking business opportunities for them, grasping the latest trend of new manufacturing and new retail, and tapping potential business opportunities, so as to improve the efficiency of the supply chain and achieve the most accurate and optimized cooperation scheme for the brand. In March this year, ODM enterprises covering coats, cashmere, silk, pajamas and other categories gathered in chic to invite you to discuss market trends and win-win intelligent future.

Chic original design exhibition

Design is no longer just a simple clothing, but a unique attitude to fashion, but also a medium to spread values, culture and personality. Here, chic has selected more than 100 excellent original designer brands, integrating the styles of minimalism, deconstruction, luxury and elegance, infusing fresh and unique blood into local brands, and interpreting fashion colors and new channel marketing in the design field.

Chic fashion brand exhibition

Rap, hip hop, functional wind In recent years, the former minority culture has been brought into the public's view, which has also caused changes in consumers and the market, and successfully led local brands to realize the transformation from "nothing" to "have". "Fashion" may have become the biggest pursuit of young people's clothing. This year, chic has joined hands with some fashion brands, such as old things, sksx and Melissa, to show you what the real "national trend" is.

Chic accessories, bags and shoes exhibition accessories

Properly matched accessories are often the finishing touch. With the gradual increase of lifestyle stores, diversified products undoubtedly provide more convenience for customers. Whether you are a hat control, sunglasses control, or scarves enthusiasts, you can find your heart in the accessories area. Hundreds of excellent accessories enterprises use rich categories and quality to constantly refresh the definition of "delicacy", which makes you sigh the beauty of accessories.

Chic accessories, bags and shoes exhibition

Aesthetic is constantly changing, but increasingly exquisite bags and shoes have become an indispensable part of the changing consumer demand. This year, the products in the luggage and footwear area have further presented more diversified and diversified brand characteristics, and functional bags, travel bags and leisure shoes have become the hearts of more consumers. At the same time, chic shoes will also jointly display the original sneakers and the co branded shoes of many artists with FN shoes news to explore the origin of the trend and trace the "origin" of brand and industry development.

Cowboy world exhibition area

Tannin is definitely a classic in fashion. Denim has become a favorite fabric of any age, occupation and gender from the unique symbol of the west to cultural communication, from work clothes to gender equality movement. Chic's "cowboy world" exhibition area covers jeans, denim skirts, denim coats and other items from dozens of enterprises. Both the workplace elite and the student party can find their own new tannin product.

Link to the future

With the rise of new retail industry and the hot topic of AI intelligence, link to the future exhibition area will continue to show you the most cutting-edge technology related to clothing. Together with Kangli digital, expert props, Najie electromechanical and other enterprises, digital printing, commercial space planning, intelligent cutting and other important links are brought to the "front stage" from behind the scenes.

Heavy activities continue, with multiple values

Today, the industry is developing in a multi-level and diversified way. Enterprises and brand innovation also need to attach more new means, new models and new resources. As the largest and influential professional clothing exhibition in Asia, chic has become the epitome of the development of China's clothing industry, and is also the vane of industrial development. In March, chic will bring you a multi-functional composite exhibition platform refined from the rich activities of exhibitions, discussions, shows, awards, festivals and online exhibitions. At that time, a hundred schools of thought will contend, the frontier will be deconstructed, and the voice will be led The value empowerment of China's fashion industry is started by chic.

Chic online exhibition

The chic online show in 2021 will not only continue all the functions of last year, but also realize 5g real-time interaction with multiple LCD screens on the exhibition site. The efficient connection between online and offline makes chic an all channel and all link integrated content dissemination platform, presenting a zero distance digital chic feast for everyone. This year's chic online exhibition app still includes the functions of electronic bulletin, event booking, live video broadcast and other major events of the exhibition. Activities such as on-site business connection, China clothing business forum, Dou fashion and chic original Festival can be reserved in advance in chic online exhibition; online cloud exhibition, live picture broadcast and live activity broadcast will also be launched simultaneously; one click "conference service" can easily meet the diverse needs of on-site logistics, transportation, catering and map display.

Chic sustainable Theme Exhibition

With "ratchet up with new" With the theme of "synchronous new species", starting from fiber materials, fabrics, printing and dyeing, testing, design, products and other aspects, the pioneer cross-border experimental field integrates large-scale space art installation, behavior art, immersive experience and audience interaction to display the industry's advanced achievements and technologies in various chains of the sustainable fashion industry chain, and cooperates with several top creative planning companies and China Top artists, together dedicated to the audience a visual feast.

China Fashion Business Forum

　　 CHIC TALK As a valuable business solution collection platform, advanced technology tools and methods publishing platform, meaningful experience and case sharing platform in the industry, 2021 (spring) takes "culture is a good business" as the theme, through 12 special activities, from "cultural germination - subculture cultivation, new marketing and retail mode; cultural link - technology pioneer, production and manufacturing of new tools; cultural link - technology pioneer; and production of new tools; Cultural evolution -- business civilization, brand building new tactics ", three directions help the evolution of enterprise business model. Culture first, inject soul into enterprises and brands, drive the actual implementation of technology, tools and business solutions, create more business value for enterprises and brands, and provide more practical business value conversion.

　　CHIC SHOW

Chic show, which comprehensively improves the detailed design and upgrades the software and hardware facilities, is one of the most eye-catching activities on the exhibition site. In 2021, it will encounter more fashion styles and attitudes. In March, it will join hands with 11 wonderful brand shows to present the aestheticism and style of Chinese original design.

　　CHIC AWARD

Chic: the annual award of China International Fashion Fair in 2021 The award is coming again! A new mechanism is adopted for the selection and selection. The industry's heavyweight judges are invited to select six awards, namely "chic2021 excellent quality award, chic2021 outstanding marketing award, chic2021 market potential award, chic2021 design Pioneer Award, chic2021 scientific and Technological Innovation Award, and chic2021 Contribution Award" according to the market performance and influence of the participating enterprises, and the awards will be presented on site in chic2021 (spring).

In addition, the FNAA shoe achievement award, which is known as the "Oscar" in the shoe industry, will also be settled in chic. FNAA, with the theme of summarizing and commending the major events in the footwear industry in an all-round way, will add more dazzling light to the already starry exhibition site.

Chic hand in hand to open "Dou fashion · chic original Festival"

Chic2021 (spring) will join hands with the official platform of shaking tone e-commerce to jointly create "Dou fashion · chic original Festival", which will strongly empower original design brands and transform fashion ideas into commercial value. From March 15 to 19, the "Dou fashion · chic original Festival", which includes a series of activities such as "broadcast award, List Ranking Competition, new store support, offline flash store, offline product selection meeting", will be held in the "doufashion · chic original Festival" The audio platform has been fully opened, which has become an eye-catching activity provided by chic to promote the promotion of online e-commerce platform for exhibitors.

In addition to the above comprehensive large-scale activities organized by chic, the independent exhibitions have also demonstrated their planning and execution strength, presenting more in-depth professional and fashion events on the exhibition site, such as "customized and professional wear Yunying forum", chic kids show, "chic × FN footwear industry forum" and other high-end feast, which make people look forward to it. We sincerely invite you to attend.

Precise business connection, unlimited business opportunities

Business docking of excellence and efficiency has always been CHIC The word of mouth. In the upcoming chic2021 (spring), we will organize more than 50 precision trade docking meetings on site, inviting domestic well-known e-commerce platforms, online brands, live anchors with goods, clothing brand buyers, representatives of overseas brands' agencies in China, channels and agents with high-quality resources, and department stores with strong market appeal in various cities Representatives came to discuss cooperation.

What's different this year is that chic has doubled the size of the trade docking area and divided it into two parts, which are located in area a of hall 2.1 and area B of hall 3. In order to achieve the best business results, CHIC According to the actual needs of exhibitors and buyers, closed door docking activities will be arranged for exhibitors and more quality VIP visitors and group visitors at the exhibition site; meanwhile, for overseas customers who cannot come to the exhibition site, several live online business docking sessions will be specially arranged. This not only makes the business docking more efficient, but also reflects the improvement of chic's more humanized and delicate business organization work.

The change of the times calls for the appearance of innovation, and has been looking at the ecological panorama of Chinese clothing brands CHIC In the process of reform, new and unspeakable forms have been created. March is full of expectation and glory. As the first fashion event in 2021, chic will gather in Shanghai together with China international textile fabrics and accessories (spring and summer) Expo, China International Home Textiles and accessories (spring and summer) Expo, China International Textile yarn (spring and summer) exhibition, and China International Knitting (spring and summer) Expo to form the top industrial chain lineup of China Textile Federation spring joint exhibition 。 We have firm confidence and we are willing to move forward. We hope to work with all Chinese textile and garment people to create a new industry face that is not afraid of challenges and meets the light.