Outride YUEYE: Preview Of Aw21 Fairy Tale Town

Outride was also founded in 2003. It is a strong fashion brand of Dongguan brave boy Clothing Co., Ltd.

The brand has been in operation for 18 years, and the brand re upgrading strategy has been launched since 2020. It is committed to building a Chinese luxury fashion brand, advocating a brand culture of "unlimited vision, dream and exploration of the unknown world", and shaping a life style of learning, life, life, and future determination, perseverance, self-confidence, wisdom, innovation and positive.

Aw21 release theme

The theme of this season is "youth, the new force of national tide", focusing on the fearless, firm and defiant youth with unlimited challenges.

Through the contrast of bright colors, unrestrained silhouettes and innovative fabrics and crafts, it expresses the most in fashion cool clothes of the new generation of young people who integrate modern style and future technology. They are confident and dare to work hard, and they will bring their own BGM as soon as they appear.

Express the young people have dreams, passion, exploration, pursuit, constantly break themselves, constantly update iteration of the firm persistence and infinite possibility, leading the new forces of the national tide!

Brand highlights

Focusing on the youth groups and focusing on the new forces of national fashion, the image of outride as "light luxury fashion children" has become more and more popular in the hearts of the people. The more outride also stands out from the traditional children's wear brand matrix and becomes a high-profile fashion development benchmark for fashion children.

Outride has also opened up a brand new brand map in the children's wear category, focusing on the positioning of chaoku style. It uses color palette, contour design, structural tailoring, texture fabric and other design techniques, aiming to inject personality, passion, fashion and fashion into children's fashion style, and create fashion style for children who dare to think and work hard.