Jingdong Home 415 Anniversary Celebration Of Enabling Brand Businesses To Create Digital Typical Cases

On April 15, Jingdong home, a local instant retail platform of dada group, will celebrate its sixth birthday. Over the past six years, Jingdong home has adhered to the concept of "instant access to thousands of good things". It has accelerated the coverage of supermarkets, mobile phones, cosmetics, clothing and other categories. At the same time, it has helped businesses to carry out Omni channel operation, which has met consumers' more convenient and diversified real-time consumption needs, and has also promoted many brand businesses to accelerate the pace of digital transformation.

With the coming of the anniversary, Jingdong home will also hold the second "merchant brand Festival" online, and work with China Chain Store Association (CCFA) to sort out "several major cases of retail digital innovation in 2020" jointly created with retailers and brand merchants, in order to provide reference for the business development of more retail colleagues.

This year, the 415th anniversary of Jingdong's home will last from April 8 to 18. During the promotion period, Jingdong Jiajia, together with Wal Mart, Yonghui supermarket, China Resources Wanjia, Yili Group, Mengniu Group, Procter & Gamble, Unilever and other well-known businesses and brands, joined hands with more than 100000 physical stores on the platform, bringing consumers in nearly 1400 counties and cities across the country a real-time consumption Shopping Festival with richer categories and greater incentives. Relying on the local instant distribution platform of dada group, dada express distributes the real-time logistics network of the whole country to fully guarantee the timely performance of the contract.

　　 Joint CCFA to select retail digital case

The digital transformation of retailers and brand merchants has become the general trend of the consumer retail industry, but there is no precedent for the retail enterprises to explore the digital retail in the same city before. In this context, Jingdong home has enabled retail businesses through digital capabilities, lowered the threshold of digital transformation, and formed many typical digital cases in the local retail industry.

On March 29, on the eve of the anniversary, Jingdong home will hold the second "merchant brand Festival" online. For the selected retailers and brand partners, the awards of "excellent category strategic partner of the year", "extremely growing partner of the year" and "excellent marketing partner of the year" will be presented.

In addition, the "several major cases of retail digital innovation in 2020" jointly selected by CCFA and CCFA will be announced. This is not only a review of Jingdong home's joint efforts with retailers and brand partners in the past year, but also a witness to the rapid development of the city's retail industry in the past year.

Peng Jianzhen, Secretary General of China chain operation association, said: "together with Jingdong Jiajia, we have systematically sorted out the representative, promotable and valuable cases of using Jingdong home platform in the retail digital transformation in 2020. We hope that such Frank sharing can provide reference for the operation and development of more retail colleagues. "

In the past year, Jingdong Jiajia has been deeply engaged in super category business and has continuously deepened cooperation with partners such as retailers and brand merchants. Up to now, Jingdong home has established cooperative relations with 71 top 100 chain supermarkets in China, consolidating its leading position in the o2o field of supermarket. The self-developed dada Haibo system, which integrates the five enabling modules of commodities, users, marketing, performance and data, has deployed and applied more than 2200 large and medium-sized chain stores, which has greatly improved the human efficiency of commodity management and promotion management.

At the same time, Jingdong home has also accelerated the realization of "breaking the circle" of the whole category, and achieved rapid growth and breakthrough in mobile phones, digital, beauty, clothing and other categories, pushing the whole category into the era of instant retail. In addition, based on the deepening of cooperation with JD in the omni channel field, the strategic synergy of "natural selection" project has also expanded to more categories and scenarios.

　　 Covering 1400 cities and breaking the circle of instant retail

After six years of rapid development, Jingdong home 415 anniversary has become a year-round influential consumption Carnival in the real-time retail industry, loved by consumers and trusted by many partners.

On April 8, this year, Jingdong Jiajia officially launched its 415th anniversary promotion. During the promotion, Jingdong Jiajia will join hands with Wal Mart, Yonghui supermarket, China Resources Vanguard, Bubugao, Yongwang, jiajiayue, Bufeng lotus and other famous chain stores, Yili Group, Mengniu Group, P & G, Lianhe Lihua, Yihai Jiali, Ma's arrow, Pepsi food and Nestle group The 100000 entity stores of Taichao have created a grand "one hour consumption" Carnival, providing "one hour consumption" services for the vast number of users in nearly 1400 counties and cities across the country, such as super convenience, fresh meat and eggs, daily necessities, mobile phone digital, beauty clothes and other full categories of goods.

In addition, relying on the cooperation between Jingdong home and Jingdong's "natural selection", the 415 anniversary will also be opened in Jingdong. Consumers can log in to the Jingdong app and choose the nearby Jingdong home cooperative stores in the whole city to enjoy the promotion discount.

In order to ensure that the goods purchased by consumers can be delivered safely and timely during the promotion period, dada express, a local instant distribution platform of dada group, gives full play to its role as a city wide retail logistics infrastructure. On the eve of the promotion, dada express will analyze and predict the distribution demand in advance, reserve the capacity, optimize the efficiency of capacity allocation, and improve the stability of the intelligent logistics system.

　　 Eight hours of super long live broadcast

During this year's 415th anniversary of Jingdong home, Jingdong home together with all kinds of businesses, through live shopping for 1 hour, pop list, super brand week, super CP day, super category day and so on, to meet the differentiated consumption needs of consumers in different scenarios.

Live shopping has become an important part of promoting consumption. Jingdong home has created a "live shopping in one hour" mode, which allows consumers to watch and buy while enjoying, which is loved by consumers. During the 415 promotion period this year, Jingdong home will join hands with nearly 40 businesses to carry out nearly 100 local live shopping activities. On April 15, a large-scale live variety show will also be held for the anniversary celebration. At that time, several brand business presidents will be invited to attend the live room to interact with the host Jiabin to bring more preferential benefits, high-quality goods and surprise prizes to consumers.

In addition to creating rich consumption scenes and providing high-quality pop-up products for consumers, Jingdong home also cooperates with platform businesses to launch a variety of preferential welfare activities, such as grabbing God's coupons, instant killing of explosive products, red packets of passwords, and shaking of welfare, so that the majority of users can buy and buy at ease, and at the same time, they can enjoy the benefits.