When Scientific And Technological Innovation Becomes An Incremental Engine, Shenzhen Will Create A New Model Of International Benchmarking Fashion Week

When a new round of scientific and technological revolution and industrial transformation reconstruct the global innovation map and economic structure, scientific and technological innovation is becoming a key variable in the fashion industry. Shenzhen fashion week leads brands to restructure the three elements of online and offline integration of "people, goods and market", starts a new engine of consumption growth, and drives the high-quality development of fashion industry.

Scientific and technological innovation, a key variable, is becoming the "maximum increment".

Shenzhen fashion week, which has long been known as the "No.1 promoter of China's high-end women's wear", is developing into an "international first-class promotion platform for fashion industry", which symbolizes the soft power of Shenzhen City and China's right to speak in fashion layout on the international stage. After a rapid recovery under global pressure in 2020, this year, Shenzhen fashion week, which is at the forefront, is taking "new life" as the theme, and is leading the new trend of innovation with a huge "fashion technology innovation". Through the multi-dimensional reform of internationalization, scientization and digitization, the fashion week held in China has been upgraded to a new height.

　　 International standard "zero carbon" show, maximization of science and technology application

After Shenzhen fashion week launched the digital online cloud show in 2020 and achieved demonstrative success effect, 2021szfw was refitted in the way of online and offline combination. Because of the scientific and technological strength support of international standards, the maximization of technology application and the team cooperation of international front-line fashion background, it has become a new model of domestic fashion week.

Online, 2021szfw explores the world's first pure virtual commercial fashion show with digital technology. Through a series of digital simulation technologies such as virtual modeling, 3D material scanning and AI rendering, the show design is virtualized and digitized. At the same time, cooperate with the international artists team to create artistic virtual reality space. Through the combination of CG images and real images, we can construct a surreal digital virtual space, realize the full digital "zero carbon" show, and broadcast it globally through the live broadcast platform, truly breaking the viewing barrier of traditional fashion show.

Offline, the French creative director Penelope Fabletang team led by Guerineau will design the main venue in Shenzhen's happy coast. There will be 3 international standard shows, with a total area of 8000 square meters, and 84 works will be released in 8 days. At the same time, more than 70 series activities will be held jointly with the sub venues of Shenzhen Vientiane world, Zhongzhou future laboratory, Yitian Holiday Plaza, Haiya colorful city and Maoye Tiandi Line trend, cross-border salon to professional forum, it can be said that the momentum, new voice grabbing people.

　　 365 days of business exhibition, the watch of Chinese buyers

As the core city of Dawan District, Shenzhen special zone not only has natural advantages in scientific and technological progress, but also is a purchasing destination for tens of thousands of professional buyers from China. In Shenzhen, as many as one million square meters of physical exhibition hall welcome clothing buyers from all over the world in 365 days. This is not only the largest trade exhibition hall of China's clothing industry, but also the largest exhibition hall in the world.

Under the background that commercial exhibitions are supposed to be strong points, Shenzhen fashion week, through the introduction and integration of numerous upstream and downstream core resources such as buyers, sponsors and Internet head traffic, has created an online and offline interactive digital ordering service ecological platform, fully releasing Shenzhen's global leading clothing supply chain ability and brand ability.

As the "preferred release platform of China's high-end women's wear", Shenzhen fashion week has always been the voice of mature brands, and the fashion week of China's top-level women's wear is the most important. Now, it is more and more influential opportunities for emerging brands to voice their voices, provide brand operation scenarios for new designers, and vigorously support original design. It is a commercial realization platform that enables China's fashion industry in an all-round way. More and more designers with international background and excellent local original designers choose to speak in Shenzhen fashion week.

The 2021szfw adopts the mode of "multi exhibition parallel" which takes into account the static exhibition of commercial brand and designer brand. In particular, the designer static exhibition showroom is added. A 1000 square meter designer static exhibition space is built in Shenzhen Vientiane world, a popular and high flow urban trend landmark in South China, and a "brand laboratory" is launched to collect the 50 most potential designers in Guangdong, Hong Kong and Macao+ Design brands to create a highland for brand incubation and display of bay area designers. This is the first time that China's fashion week, with the organizing committee as the direct organizer, has chosen to face consumers directly in the city's first-line shopping malls, creating a precedent for the fashion week to be open to more people and participate in it. This undoubtedly paves the way for the fashion week to become a fashion event in the whole city.

At the same time, at C future lab, which upholds the natural concept of science, technology, art and nature, Shenzhen fashion week, together with "pillars" with China's most mature fashion design buyer system, launched static fashion exhibitions "New Fantasy: future fashion space" and "pillar tomorrow fashion industry forum", bringing a new fusion of art, technology and fashion to Shenzhen. Fashion curator pooky Lee of "New Fantasy: fashion space of the future" invited fashion creators from around the world to explore more experiments and possibilities about future social life. "Pillar tomorrow fashion industry forum" brings together senior practitioners from fashion, commerce and technology industries to discuss the opportunities and challenges of independent design in the future with cross generation designers.

In the professional markets such as TT City, judao independent designer platform and 101 original designers collection platform, Shenzhen designers autumn and winter Trade Fair is jointly held, which leads the domestic fashion week in terms of area and transaction, which has a huge driving force for brand commercial transformation.

At the same time, 2021szfw cooperates with major clothing brands in Shenzhen to hold "one hundred cities and ten thousand stores" Fashion Week brand promotion activities in the core business districts, high-end shopping malls and brand stores of major cities in China. With the new formats and new modes of online and offline linkage, it creates a fashion event in the whole city during the fashion week, realizes the diversification of consumer groups, effectively promotes consumption upgrading and leads the new type Consumption drives the high-quality development of the whole industry.

　　 Create the origin of fashion and enhance the discourse power of Chinese fashion

As a collection of products and enterprises spanning a variety of industrial forms such as design, manufacturing, culture, media and services, fashion industry is an extremely comprehensive industry in the context of contemporary business. Since its launch in 2015, Shenzhen fashion week has continuously integrated cross-border industries, relying on Chinese culture and based on the global leading scientific and technological advantages of Shenzhen Special Zone, and through innovation, creativity and creation, the fashion industry is an extremely comprehensive industry in the contemporary business context The integration and promotion of traditional industrial resource elements has consolidated the complete industrial chain.

Against this background, 2021szfw invited influential global trend figures, business leaders, international designers and authoritative media organizations to launch theme activities such as cultural dialogue and trend discussion, and to build a "cultural and ideological arena" outside the show with a strong sense of science and technology.

In the process of internationalization, Chinese fashion industry Gradually establish their own system, in this system, fashion talent weight is particularly high. Therefore, following the establishment of the Academic Advisory Committee of Shenzhen fashion industry association at the "China fashion education summit" in October 2020, 2021szfw, together with design schools at home and abroad such as Beifu, Tsinghua Academy of fine arts, Wufang, etc., held the "China Fashion Industry Talent Forum", focusing on Innovation and development in the digital era and discussing fashion industry education with the theme of "time enabling city" We should cultivate, introduce and incubate international first-class fashion strategic talents and young designers, improve the fashion industry ecology in Dawan District, and create a new fashion highland in China.

While focusing on talent empowerment, linking to the world's most cutting-edge resources is the core competence of Shenzhen fashion week beyond its reputation as the "world's largest clothing ordering center". The most dazzling measure of 2021szfw at the international cooperation level is to hold the first "China Israel Fashion Technology Forum" jointly with the Embassy of "science and technology kingdom" Israel in China, which gathered the leading enterprises of Chinese fashion science and technology and the world's leading scientific and technological research and development enterprises such as Israel's fashion 3D printing, intelligent cosmetology, Shishang technology software, and the best enterprises and experts at home and abroad At the same time, the forum will also display the collection of Kobi, the designer of Lady Gaga's high-heeled shoes.

Promoting sustainable and high-quality development is the internal demand of building a community of shared future for mankind in the global fashion industry, and an effective means to realize the long-term national policy of "carbon neutrality" in China's fashion industry, Shenzhen Fashion Week Firmly grasp the pulse of the times, trying to provide "Shenzhen sample" for the sustainable development of world fashion industry. Therefore, 2021szfw held the "China sustainable fashion forum" on April 14 to explore the sustainable development path of fashion under the global pattern and discuss the action plan for the sustainable development of fashion industry.

"The future has come". In order to comply with the trend of the times and seize the development opportunities in the digital era and industrial restructuring period, Shenzhen fashion week, together with leading digital transformation ecological partners in the industry, jointly launched the digital transformation forum of fashion industry in the bay area. Focusing on the pain points and demands of the digital transformation of the fashion industry, the new path and mode of industrial transformation and upgrading were jointly discussed.

New technology elements, international design standards show, new technology driven digital order mode and exhibition hall of million square meters, fashion industry professionals and multi-channel crowd participate in, China's senior Women's wear With the theme of "new life", 2021szfw, the representative and the cutting-edge design forces, demonstrated to the world the demonstration benefits of innovation, entrepreneurship and creativity of the world's most influential fashion capital, and united with the most top enterprises, experts and scholars at home and abroad, to jointly build a new standard of China Fashion Week categories.