Attention: What Can Meibang Clothing And Zhou Chengjian Take To Attract The Post-00S

There are many demon stocks every year, especially this year.

In 2020, it is estimated that the loss will exceed 580 million yuan. Meibang clothing, which is always struggling on the line of life and death, has pulled out nine limit boards in a row.

Who is the hype? Who is the beneficiary?

What should be reminded is that the fundamentals of Meibang clothing have not changed significantly, and it is very difficult for the company to fundamentally change in the short term. Small and medium-sized investors need to be vigilant and be careful to become a collector.

Nine companies become "demons"

The cotton incident in Xinjiang once again aroused the patriotic enthusiasm of the Chinese people. Not only artists in the performing arts circles announced that they would terminate their cooperation with foreign enterprises involved in the incident, but also Anta, Li Ning, Senma, Hailan house, Meibang and other well-known textile and garment enterprises have taken a clear stand to support Xinjiang cotton.

Affected by the above news, on March 25, A-share textile and clothing plate collective pull up, almost all stocks rose.

In this wave of industrial stock prices, Meibang clothing (002269. SZ) is undoubtedly the most "radical" one. Since March 25, the company's stock has been up and down for nine consecutive trading days. The stock price has risen from 1.59 yuan to 3.75 yuan, up 135.85%, which has reached a periodic high. During this period, the company issued several abnormal stock price volatility announcements, which could not block the pace of rising.

This is the game of the brave, and no one knows if he will become the ultimate catcher. In this wave of rise in Meibang clothing, some investors who had been covered for two years finally left the market, saying that they would never touch the stock again; there were also greedy investors who kept their hands still and looked forward to another new limit; more investors, watching its rise, did not dare to "get on the bus" easily.

In response to the concern letter from the exchange, Meibang apparel said that the company has not planned any major events affecting the abnormal fluctuation of the stock price in the near future, and it is expected to have a loss in 2020, and the price rise has deviated from the company's fundamentals.

According to the performance forecast, Meibang clothing is expected to lose 820 million yuan to 580 million yuan in 2020, and 825 million yuan in the previous year.

Two months ago, two natural persons received shares of Meibang clothing held by Huafu investment, becoming beneficiaries of this round of stock price rise.

In January this year, Huafu investment, the controlling shareholder of Meibang clothing, transferred 50.25 million shares of the listed company (accounting for 2.00% of the total share capital of the company) to Zhang Yu, a 29 year old natural person, with a total consideration of RMB 67.8375 million (1.35 yuan / share) (87% of the trading day before the signing of the agreement), in order to repay the stock pledge loan.

More than 20 days later, Huafu investment signed an agreement with Lai Xingyu, a natural person, to transfer 54.27 million shares (2.160% of the total share capital) of Meibang clothing with a total consideration of RMB 57.5262 million.

If the above two natural person shareholders do not sell their own shares, then in this wave of rising market, they will get more than 100 million floating profits.

Fundamentals unchanged

As Meibang apparel said in response to the exchange's concern letter, the company's fundamentals have not changed significantly and cannot support the continuous rise of the stock price.

In 2008, Zhou Chengjian led Meibang clothing to enter Shenzhen Stock Exchange as the first group of leisure clothing. After the listing, the company continued to increase store expansion by taking advantage of its capital advantages, which promoted the company's revenue scale and the substantial growth of its stock price.

On November 30, 2010, the stock price of Meibang clothing reached 14.83 yuan / share (former restoration rights), with a market value of 37.2 billion yuan. It was also in this year that Zhou Chengjian, the founder and actual controller of the company, became the richest man in China's clothing industry with a fortune of 21.6 billion.

The growth brought about by extensive expansion has covered up the deep-seated problems of the company in the short term, but once these problems are concentrated, they will be fatal.

In the third year of listing, Meibang clothing reached its own level with revenue of 9.945 billion yuan, and 1.206 billion yuan was returned to mother net. But at the end of the first quarter of this year, the company's inventory scale exceeded 3 billion yuan. When the outside world is worried about the company's inventory, Zhou Chengjian doesn't think it is a challenge for Meibang clothing. Even if the inventory is more than 3 billion yuan, it can be digested in the huge Chinese market within a year.

Obviously, Zhou Chengjian overestimated himself, American bond and the market. In 2011, it has become the turning point of Meibang clothing.

The blind opening of stores and extensive development mode have put a heavy burden on Meibang clothing.

In 2012, the number of stores under the company once reached 5220, and the crisis suddenly hit. Like most retail enterprises, Meibang clothing can only hope to turn the situation around by closing stores. By 2015, the number of stores was only 3700. After that, the company no longer announced the number of stores in its annual report.

The number of stores has been sharply reduced, and the company is obsessed with building its own Internet platform, which has missed the opportunity of e-commerce. The scale of Meibang clothing has been shrinking, and its revenue has dropped to 5.463 billion yuan by 2019. The company has been selling assets for many years.

More than 20 years ago, in the clothing wholesale market in Wenzhou, Zhou Chengjian relied on his own vision as a tailor to make Meibang brand rise rapidly. However, after Meibang became bigger, Zhou Chengjian was addicted to capital and forgot his duty as a "tailor".

Since the beginning of this year, Zhou Chengjian has been talking about the return to China and constantly stressed that he should put down his stature, go deep into the market and learn from young people.

However, the market faced by Meibang is no longer the same as that of 10 years ago, when its former supporters are nearly middle-aged and no longer target customers. What can Meibang clothing and Zhou Chengjian take to attract the post-00s?