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Needle Expo: Reconstructing The "Digital Intelligence" Ecological Circle, This Knitted Underwear Grand Event Will Have A Bright Future

2021/4/9 13:33:00 0

Knitted Underwear

Recently, the 2021 ckiw China (Shenzhen) knitting brand innovation design week, Shenzhen International Knitwear Expo, underwear whole industry link Expo and China intimate clothing net red live broadcast belt goods Festival (hereinafter referred to as "Shenzhen needle Expo") have attracted a large number of knitted underwear brands and manufacturers who want to really step into the "online" leg.

The exhibition area of this Shenzhen needle Expo is 70000 square meters, with nearly 700 enterprises and brands participating. The exhibits cover 8 categories of knitted underwear, including brassiere, underwear, household clothing, warm keeping, T-shirt, socks / slippers, sports yoga, sunscreen / bottoming, covering the whole industrial chain of knitting underwear industry, including yarn, fabric, accessories, sewing equipment, ODM / OEM, brand, industry service, etc., attracting Shenzhen, Yanbu, Zhongshan, Shantou, Puning, Changle of Fujian and Hangzhou of Zhejiang Yiwu, Zhuji, Dongyang, Jimo in Shandong, Suning in Hebei, Yulin in Shaanxi, Liaoyuan in Jilin and other industrial cluster enterprises participated in the exhibition. Behind the rising exhibition scale is the determination of Shenzhen needle Expo to innovate continuously, speed up "digital intelligence" and build a common ecology of the industry. Many industry insiders said that Shenzhen needle Expo focuses on the growth path of the whole industry, links to new directions, and is a "wind vane" for enterprises to "borrow ships to sea" to find new growth points and catch development trends.

Change of mode

Promote the industry "symbiosis" ecology

"Not only in advance, not in the new, not in the shape, not in the heart, not only in the present, not in the future." The publicity film of the opening ceremony of this Shenzhen needle Expo used six "more than" to show that Shenzhen needle Expo is committed to building a common ecology of China's knitting industry and its determination to continuously create new value for the knitted underwear industry. In fact, since its establishment, Shenzhen needle Expo has been constantly moving forward in the process of seeking innovation and change.

Qu Jing, vice president and Secretary General of China Knitting Industry Association, said in his opening speech that 2020 will be a very difficult and extraordinary year, but the industry has withstood the test, maintained the steady development momentum, steadily improved production and operation, and radiated market vitality and demonstrated strong resilience. At the same time, we should also see that the current economic situation is still complex and grim, and economic recovery is still facing many challenges and uncertainties. A new round of scientific and technological revolution and industrial reform are reshaping the knitting industry. Only by accelerating the transformation of "digital intelligence", encouraging enterprises to upgrade the value chain and establishing brand value, can we cultivate opportunities in the crisis and start a new situation in the changing situation.

      He Bingxiang, vice president of China Knitting Industry Association, President of Guangdong underwear Association and chairman of Orion underwear group, said that after the epidemic, great changes have taken place in the global economic structure, which has had a huge impact on the knitted underwear industry. Knitting enterprises need to speed up the digital and intelligent upgrading, and take advantage of new channels such as live broadcasting and social e-commerce to promote the transformation and development of enterprises and actively cloth New normal. Shenzhen needle Expo will help enterprises develop in multiple fields and products, provide a new choice for multi-channel layout, and provide a better exchange platform for the industry.

In view of the changes in market and demand, the Shenzhen needle Expo itself, which aims at "harmony and symbiosis", is also adjusting rapidly. This year, the exhibition is more accurately divided into ten exhibition areas, including Yanbu exhibition area, Zhongshan exhibition area, Puning exhibition area, brand exhibition area, China new retail Exhibition & Tencent oneone exhibition area, cross-border e-commerce exhibition area, explosive products exhibition area, infilier popular trend exhibition area, intelligent manufacturing and flour accessories exhibition area, live delivery area, etc., to achieve a win-win situation in business. In addition, the organizers also invited more than 100 head anchors from Tencent, Taobao, shuoyin, Kuaishou and other platforms to jointly create the red live belt festival of China's close fitting clothes. The new mode of digital trade shows the charm of live broadcasting with goods under the new air outlet, so as to drive the source enterprises of knitted underwear industry cluster to accelerate the transformation and upgrading, and embrace the new outlet of "digital intelligence".

The change of innovation

"Soft and hard" strength competing with Taiwan

Under the background of economic recovery and expanding domestic demand, the exhibition presents a rare prosperous scene, and the products of various brand exhibitors embody the innovative characteristics of fashion diversity. The reporter saw at the exhibition site that the four major brands of "Orion, meizhiting, crystal secret and modern natural color" from the Orion group demonstrated the powerful manufacturing and original design strength of Orion group.

The "Hsia reverie" spring and summer new product launch held during the exhibition, with "her space" as the theme, showed the latest designs of six series. Through the presentation of six main life scenes, it expressed women's attitude and value pursuit of free and changeable, self-confident and independent life. In recent years, the underwear market has shown a diversified trend, among which the large size underwear market develops most rapidly. Shenzhen Game Industry Co., Ltd., established in 1999, established the "Hsia Ya" underwear brand in 2010. Based on years of cooperation experience with foreign high-end underwear brands, as well as the craftsmanship spirit of excellence, combined with the body shape characteristics of Chinese women with big breasts, the company launched the "Hsia Ya" underwear brand A series of underwear with large chest size is researched from the aspects of color, ergonomics, material technology and other aspects, which solves the problems of traditional large underwear such as not fashionable enough and serious package binding, and perfectly combines fashion sense with comfortable experience.

This exhibition, red bean home with soft and elastic silk underwear amazing appearance, by industry experts, consumers and peer recognition. It is understood that in order to let the audience have a more intuitive experience of the softness and ingenuity of red bean home, red bean home also pays great attention to the design of the exhibition hall, which uses a giant electronic screen to achieve the naked eye 3D effect. The interactive area is set up in the museum, which shows the production process of silk fabrics from cocoon to underwear, attracting people to stop and share photos. And the new silk underwear on display is also based on solving the user's pain points, making innovation in the material and version design. Zhou Wenjiang, general manager of red bean home, said that in terms of product innovation, red bean home has always been user-centered, and with the "hard power" of real materials and the "soft power" of soft ingenuity, it has brought better wearing experience to consumers.

Changes in marketing

Grasp the new outlet of "digital intelligence"

In 5g era, everything is connected. Driven by the trend of "digital intelligence", the competitive focus of knitted underwear products has gradually shifted from the original cost-effective competition to brand, design and green sustainability. More and more knitting underwear enterprises have begun to increase brand investment and open the road of transformation and upgrading of brand "digital intelligence".

At the needle Expo, Shitai Zhizao made an appearance in a large open interactive exhibition hall of more than 200 square meters. The exhibition hall with "impression of Shitai" as the design theme is particularly eye-catching. It embodies the highlights and details of "made in China, Shitai first" everywhere. In the three days of the exhibition, tens of thousands of people visited the exhibition.

Enter the red scroll design of the exhibition hall, from which we can understand the brilliant history of Shitai Zhizao. As a world quality intelligent manufacturing project, China's Knitting Science and technology innovation base and intelligent knitting supply chain resource integration center, Shitai Zhizao has experienced 35 years from "tailor family" to "scientific and technological innovation knitting". As early as 2020, Shitai Zhizao completed the construction of intelligent garment production workshop, and realized the production mode of quick return in 7 days with super strong supply capacity. In this exhibition, Shitai Zhizao launched the interaction with the national physical terminal stores, and the whole process was live broadcast, so that the audience can fully understand the corporate culture of Sitai Zhizao and feel the business philosophy of "focus, technology, health and responsibility". Wu Mingtao, founder of Shitai Zhizao, said that seizing the opportunity of a new round of technological and industrial revolution and strengthening the two-way drive of brand value and core technology are the key to the future development of Shitai Zhizao.

In order to actively carry out digital upgrading, Orion group has also set up a live broadcasting room on the booth of this year's needle Expo, through the flagship store of Orion tmall, the shaking sound number, and the small program at the store side to carry out the whole live broadcast. At the same time, invite the head of the Internet platform anchor to the booth live broadcast with goods.

    Industry insiders believe that with the economic development and social progress, the rise of the new generation of "post-90s and post-00s" consumer groups, consumers' requirements for knitted underwear quality, aesthetic requirements and taste, and more and more diversified requirements for products and services. Driven by new retail modes such as e-commerce live broadcasting, the demand for collaborative innovation ability of the industrial chain is increasingly strong, and the industrial resources are also required The requirement of integration ability is higher and higher.

It is worth mentioning that Interfiliere international high-end intimate fashion raw materials exhibition, which has great appeal, influence and popularity in the world, also appeared in Shenzhen needle Expo at the same time. On the spot, Jos berry, known as the "Buddha" in underwear industry, released the 2022 / 2023 international trend of high-end surface accessories, bringing the world's most forward-looking industry trend and development direction for the intimate fashion industry. During the exhibition, China's new retail (underwear) brand ceremony, Interfiliere trend forum, China underwear entity retail conference, China underwear cross-border e-commerce forum, textile material innovation forum, China Youth force brand trend forum, underwear industry Intelligent Manufacturing Forum, application seminar of antibacterial technology in knitted underwear industry, and how to transform entities through private operation were also held In addition, the annual value award ceremony of 2021ckiw China knitted underwear industry "gold needle Award" was also held at the same time.

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