Commercial Supermarket In The Anti Epidemic Situation: Key Areas Guarantee The Supply Of "Fresh Package" And "People'S Livelihood Commodity Package" Through All Channels, Which Is More Efficient And Affordable

Guangzhou's epidemic prevention and control continued to upgrade, and the continued deployment of regional commercial supermarket platforms provided strong support.

On June 3, Guangzhou issued Circular No. 16 that three streets in Liwan District were included in the closed management area, and the number of people who needed services in the closed management area increased from 110000 to 180000.

According to the notice of Guangzhou new type coronavirus pneumonia epidemic prevention and control headquarters on Further Strengthening the classified prevention and control work of new coronavirus pneumonia (No. 16), closed management was implemented in BAIHEDONG street, Zhongnan street and Dongyi street to ensure that all personnel do not leave their homes and daily necessities are distributed by the local streets; The remaining streets in the southern part of Liwan District (formerly Fangcun District) were sealed and controlled. Only one person from each household was allowed to go out and purchase daily necessities within a limited range.

So how to guarantee the material security of the closed community? The supply of daily necessities such as meat, vegetables, eggs and milk, disinfection and epidemic prevention products has become the focus of public concern.

In the special period of epidemic prevention, the work of commercial supermarket deployment in Guangzhou also ranked the first. Wal Mart told the 21st century economic report that Wal Mart stores in Guangzhou all implement temperature monitoring at the entrance and implement the "suikang code" or other pass code certification management; All personnel entering the site should wear masks, and "one meter line" should be set up in the cash register and other easily gathered areas. Alcohol disinfectant or hand sanitizer should be added. Full time safety officers should be set up to patrol the site every day. The storage of rice and noodles in the store can be guaranteed for 20 days, and it will arrive every day. Vegetables and meat will be prepared according to three times the usual amount. At the same time, the store will also send additional personnel to ensure the online order picking and the online and offline omni-channel supply can be fully guaranteed.

Retailers' online orders soared

Lin Jun, member of the Standing Committee of Guangzhou Liwan District Committee and executive deputy district chief, said at a press conference in Guangzhou that Liwan District has established a "1 + 3 + 3 + n" supply mode. That is, a state-owned enterprise connects to a street, and at least three mobile supply vehicles are arranged in one street, more than three temporary supply points and N social sales platforms participate in the supply. We will do our best to ensure the supply of daily necessities for the masses in key areas.

As a representative of the letter "n" in the supply model, the retailer supermarket also plays an important role.

In view of the material security in the closed area of Liwan District, HEMA said that it would use all resources to ensure the material distribution. Specifically, it would launch a small program for each sealed community, the user would place an order, the box horse would be distributed to the community or volunteer center, and the community or volunteers would deliver the goods upstairs. Among them, HEMA would combine the livelihood commodity packages according to the user's needs, It is strictly prohibited to drive up prices in special periods, and cold chain trucks are used to transport materials needed by residents.

As of June 6, the whole operation process and method of HEMA supply guarantee plan has been successfully carried out in dozens of closed and controlled areas in Longjin community and Fangcun area of Liwan District.

From May 29 to June 3, the online order volume of Carrefour in Guangzhou increased by 101.84% year-on-year, and nearly 1500 orders were processed by a single store in a single day. Rice, milk powder, edible oil, frozen chicken wings, frozen dumplings are in great demand. In order to meet the needs of the public, Carrefour has increased the frequency of purchasing goods for people's livelihood such as meat, vegetables, eggs and milk, and the purchase volume has increased by nearly 50% month on month.

The person in charge of Carrefour's Guangzhou Marketing Department introduced that "taking Wanguo store in Haizhu District of Carrefour as an example, nearly 33000 orders were processed from May 29 to June 3, with a month on month increase of nearly 10%, and the customer unit price increased by 29.2% year on year. Most of the products purchased were products for people's livelihood such as meat, vegetables, eggs and milk."

Closed streets to adjust the mode of supply is a way to deal with the special period. Fresh food, such as vegetables and meat, are purchased by the community neighborhood committee and then supplied to all households. Other goods except fresh food can be purchased through social channels, such as e-commerce, takeout platform and instant delivery platform. After delivery, the delivery staff will deliver them to the express delivery point and then the volunteers will deliver them to the door. Ding Dong, orange heart and daily fresh also said that in the closed area, their riders carry out contactless distribution according to the requirements. After the materials are delivered to the designated place, the customers will be informed, and then the community volunteers will deliver the goods to the door.

It is understood that Ding Dong is responsible for the distribution of the closed control area around BAIHEDONG street in Liwan District. They work closely with the local streets and communities, and the streets help to establish a wechat group to pull the residents in the area into the wechat group. At the same time, Ding Dong also specially develops a QR code small program, which only needs to "scan add shopping cart register address payment", and each user can place an order to make a package.

As the closed control area is in the fully closed management state, in order to cover the living material needs of residents in the area as much as possible and reduce sorting errors, most of the platform side supplies choose the package form. A bag of food, vegetables, meat, and fruit, according to the purchase situation, there are roughly 2-3 sets of packages, which are rotated every day. Taking the set meal provided by dingdong as an example, the guaranteed supply package is a combination of home-made dishes and fresh dishes, taking into account the daily and fresh taste needs. For example, home style set meal, with pig soup bone, lotus root, celery, dried dried, chicken pieces, home vegetables combination and ginger garlic combination.

In addition, according to Ding Dong, the number of orders in the closed management area of Liwan has increased by 70% - 80% in recent years. For example, in BAIHEDONG block, the daily average order volume of delivery can reach 700-800.

The epidemic prevention is upgraded and the supply is sufficient

In the early morning of May 22, Guangzhou Municipal Bureau of Commerce issued the "urgent notice of Guangzhou Municipal Bureau of Commerce on Further Strengthening the epidemic prevention and control work in supermarkets and specialized markets".

According to the circular, the competent commercial departments of each district should, in combination with the current situation of epidemic prevention and control, rapidly carry out inspection and supervision work in their respective districts, guide and supervise the relevant commercial supermarkets, professional markets and other places in the jurisdiction to strictly implement the epidemic prevention and control measures, and timely supervise and rectify the problems found in the urban supervision. Continue to organize and mobilize employees in supermarkets and professional markets under the jurisdiction to vaccinate the new crown vaccine, and cooperate with relevant departments to urge the employees who meet the vaccination conditions to "take all the vaccines" and do a good job of checking and filling the gaps.

At the same time, supermarket enterprises and professional markets in the city should implement code scanning temperature measurement at the entrance, wear masks, implement the "suikang code" or other pass code certification management, and set up a meter line in the area where people are easy to gather, so as to strictly prevent excessive gathering of personnel.

Guangdong Yongwang also added self-service cash registers offline and strengthened the "contactless shopping" measures. And online "Yongwang home" self platform, the third-party platform "Jingdong home" and "meituan" have expanded the distribution scope, and have one hour fresh delivery home, reducing contact and reducing the risk of infection.

Yuexiu group's food sector has fully implemented the task of stabilizing prices and ensuring supply. Among them, the inventory reserve of frozen meat and meat products of emperor huanghuang group exceeds 7100 tons, which can respond at any time to meet the needs of emergency and market. Kongwangjiri slaughtered more than 5300 pigs and spared no effort to ensure that fresh pork was supplied continuously, continuously and sold out. Its popular dairy industry supplies 260 tons of dairy products, including 120 tons in Guangzhou; More than 80 logistics lines have been distributed, and milk has been stably supplied to 24 supermarket systems and 2000 stores (400 stores in Guangzhou), effectively ensuring that the "vegetable basket" has sufficient goods, stable price and stable supply chain.

According to the relevant person in charge of Yuexiu group, all its terminal stores are in normal operation. At the same time, it also responded to the call to strengthen the preparation of cured meat products, cooked meat products, self heating rice and other products according to the usual supply of more than five times, so as to give priority to protecting the consumer demand of the public.