What'S The Secret Of The Shoes Washing Shop Making 50000 Yuan A Month

Would you spend hundreds of dollars to wash a pair of shoes?

Perhaps many people, like the village head, would rather wash their own shoes than spend money on them.

But in the past year or two, we will be surprised to find that some special shoe washing shops have sprung up on the street. Can they really make money by washing shoes?

Not long ago, the village head had a brief talk with some friends who opened a shoe washing shop, so I would like to share the inside story with you today.

　　 01    Is there a real need to wash shoes?

If it's just ordinary shoes, normally there are only two situations to be dealt with:

One is that many people wash their shoes only once a month, especially some boys

The other is that many people wash their own shoes with a price of less than three or four hundred yuan

So, does anyone really pay to wash shoes?

In fact, this problem is similar to "if you have a washing machine, people will go to the laundry to wash clothes". The main reason is that the crowd and demand are not the same.

1. The tide brand consumption is rising

With the new generation of post-90s and post-00s becoming the main force of consumption, their consumption on fashion brand and luxury goods is more common, especially the concept of "happy consumption" is deeply rooted in the hearts of the people.

On the two platforms of Taobao and Jingdong, many shoes with a price of several thousand yuan are sold in tens of thousands of pairs. There are also some shoes that need to be reserved in advance, which is enough to show your consumption ability.

As we all know, the transaction and identification of new and old sports shoes are very common on an app, with an annual turnover of 10 billion yuan.

2. It is difficult to maintain high-end shoes

Now the common brands such as Nike, ADI, Li Ning, and so on, the slightly better shoes are priced at 3000 yuan and 4000 yuan. However, the cleaning and maintenance of these high-end shoes have higher requirements for professionalism.

Personal unprofessional cleaning can lead to shoes fading, yellowing, damage, fabric hardening and other problems, so seemingly simple shoe washing is actually a technical work.

3. Repairing shoes is more cost-effective

Another important reason is that the price of changing a pair of shoes is much higher than that of repairing a pair.

One is that some styles of shoes are now limited and out of print.

Second, it costs three or four thousand yuan to buy a pair of shoes, but it only costs two or three hundred yuan to repair a pair of shoes. For many ordinary consumers, they prefer the latter.

　　 02    Can you make money by washing shoes?

In fact, it's similar to what you expected. If you just want to wash shoes, it's very difficult to make money.

At present, the price of shoes washing in most shoe washing shops is between 20 and 50 yuan, and only some fine care prices can reach 80 or 100 yuan.

Shops with good business can wash about 10 pairs of shoes a day, and it is very rare for a shop to wash 300 pairs of shoes a month.

The real money to open a shoe washing shop is to mend shoes, which will be charged according to the price, style and repair degree of shoes. For example, a single repair of * * costs 100 yuan.

Generally, the cost of repairing is between 300-500, such as the need to change the sole or the body of shoes, etc. this kind of business usually has about 50-80 orders per month, and in peak season, there can be one or two hundred orders.

In addition, for shoe washing shops, they also undertake part of the business of selling new shoes, such as recycling the limited amount of money and then selling them to customers with demand.

So what is the income structure of opening a shoe washing shop? It is generally divided into the following five aspects:

One is to wash shoes. As a drainage product of stores, shoe washing helps businesses find accurate customers for repairing shoes

Second, repair shoes, income accounted for at least 70% of the total revenue of the store

The third is to recycle shoes. Some users need to sell and buy shoes, but they need to be built on the basis of early business, and only with trust can they do so

The fourth is the sale of peripheral products, such as ordinary shoes cleaning agent, maintenance agent and other products

The fifth is luxury bag. As the saying goes, shoes and bags are not separated. Generally, people who can afford thousands of shoes are also users of the bag.

Therefore, some shoe stores will open up the repair business of brand bags after their business matures, and their income will be higher.

According to the village head's understanding, at present, a medium-level shoe washing shop has a monthly flow of about 30000-50000, and a better one can achieve 50000-100000.

Generally, 1-3 staff are needed in the shop. A customer service undertakes the consultation of the store and online customers, including the daily cleaning and picking up work in the store. The salary is about 4-7k.

Another is the technician, responsible for the identification of shoes, repair work, the general salary is in 8k-15k.

In addition to the daily shop rent, water and electricity, and materials for repairing shoes, the situation is different in each region.

Therefore, opening a shoe washing shop is sure to make money, and the premise is good service and technology.

But if you want to earn 50000 or 100000 a month, you have high requirements for your city, such as Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and some provincial capitals.

　　 03, How does shoe wash shop drain?

So, in order to realize the dream of a shoe washing shop with a monthly income of more than 10000, in addition to mastering reliable techniques, the most important thing is to attract customers.

As we said just now, the service of washing shoes alone is not profitable. It belongs to drainage. How can we drain it? After the exchange, the village head summed up the following four points:

1. Offline push is the most effective

Some shoe stores will be open near the University Town, so they will regularly go to the university to carry out ground push.

In fact, many college students are one of the core consumer groups of fashion brand sports shoes. They cherish the cleaning and maintenance of shoes more.

In addition to going to university, you will also go to the community, commercial street, subway entrance and some office buildings.

2. Online channels such as meituan

Meituan is one of the most important online customer channels for many local life service businesses, such as housekeeping, mother and baby, art training, etc., and shoe washing is no exception.

And our regular Taobao, pinduoduo, idle fish, they will also go to open stores, because this is a national business, businesses also bear the postage.

3. Cross industry cooperation

No matter how expensive shoes are mostly used to wear, so where are the people who like to wear sports shoes?

Shoe store owners will cooperate with basketball clubs, gyms and travel agencies.

In addition, the village head made a suggestion to his friends that he would send a shoe washing voucher to the local shoe store directly, two for each customer.

4. Short video channel

At present, the consumption channel of short video content is rising. Firstly, it is based on the interest recommendation mechanism of customers; secondly, it is the content push of local city. These two points make some shoe store owners start to open their own accounts on Shukuai to share all kinds of videos of washing and mending shoes, attracting users' attention.

Of course, in addition to making short video content on our own, we will also cooperate with some local shops, local life and local talents to attract shops through them, which is equivalent to advertising.

Through these channels, users will eventually be drained to offline stores and online personal wechat, and then re purchase and re introduce users through wechat.

Finally, the village head wants to say that in any industry, there are people who make money and others lose money. For example, is the market saturated? How is your service? How about the technology of washing shoes? How about site selection and promotion plan?

If you don't do it well enough, it will lead to the failure of your project. Therefore, you should think carefully before selecting a project.