Urban Beauty Helps New Force Of Underwear Design College Students' Underwear Creative Design Competition Enters Donghua University

On June 10, the urban beauty youth underwear creative design competition was held in Shanghai Donghua University. Wu Jing, Secretary of the Party committee of the school of fashion and art design, Donghua University; Wang Zhaohui, vice president of the school of fashion and art design, Donghua University; Luo Jingjie, director of the teaching and research section of the school of fashion and art design, Donghua University; Xu Tianyu, Secretary General of Shanghai Fashion Design Association; Xiao Jiale, CEO and executive director of urban beauty; Li ShangXu, vice president of urban beauty product center Li Xiang, senior director of urban beauty brand, Liu Yanjun, famous designer, Xia Yiqi, young designer, Lu Sheng, CEO of Puhui education group and former executive vice president of Shanghai Education TV station, attended the scene and shared their wonderful views with the contestants and students of this competition.

As the organizer of this competition, city beauty hopes to take this competition as an opportunity and starting point to comprehensively help Chinese young designers go to the world stage and bring their excellent works to more consumers. At the same time, by attracting more young people to participate in the design of "national brand", traditional Chinese culture will be promoted to the world stage.

Promote the development of Chinese original design force and create a bright future of Chinese national brand

City beauty hopes to use this competition as a platform to invite young designers and city beauties to jointly promote the exploration of Chinese original design power and help more Chinese brands to enter the international fashion stage. Xiao Jiale, chief executive officer and executive director of urban beauty, said at the scene of the propaganda activity: "this competition is of great significance, involving three stages. The first stage is to help Chinese young design talents step onto the stage and help Chinese design go to the world stage; The second stage is to help traditional culture move to the center of the stage; The third stage is to empower every woman with cutting-edge design, so that they can shine in the stage of society and family. "

Li ShangXu, vice president of urban beauty product center, believes that this competition is to explore a win-win cooperation mode between young designers and brands, jointly promote the transformation and upgrading of the underwear industry, speed up the pace of China's underwear industry to the world, and promote Chinese creativity, Chinese design, and brand cooperation Chinese underwear sings global contribution.

Designers Xia Yiqi and Liu Yanjun respectively carried out face-to-face communication and interaction with college students' designers around the theme of "how to redefine women with design" and "how to participate in the competition successfully out of the circle", and gave the final guidance to the contestants before the competition deadline.

In order to help more young designers grow rapidly, metropolitan beauty and Donghua University jointly established a teaching practice (practice) base, and held a signing ceremony at the event site.

Gather the strength of young people to incubate the next generation of popular fashion of generation Z

This competition, urban beauty will rely on its own resources, not only to help young people grow up, but also to help incubate their products, and ultimately help more young designers to go to the world stage. To this end, the city beauty not only provides prize money for the contestants, but also invites fashion celebrities and design masters with international influence to serve as the tutors of this competition.

The reporter interviewed Li Xiang, senior brand director of urban beauty, on how to layout the youth market. Li Xiang said: "in fact, we all say that to seize young talents is to seize the future. Judging from the current channel structure of urban beauty, we hope that the upgrading and creation direction of our future products will be more in line with the taste of the current young people. This activity is to explore new forces, We want to serve young people through young people, use young people's planning and creativity to develop products, and realize their dreams for more young people at the same time. "

It is understood that the city beauty will hold a fashion show in the future as the stage to present the final results of the competition.

In the eyes of urban beauties, the young consumers with unique aesthetic and values will not only be the users of products, but also the participants of creation. This competition is to explore new talented design forces for China's underwear industry. Many of them are bound to become the stars of the future and the backbone of innovation in China's underwear design field. Under the promotion of urban beauties, more and more young designers will display their talents on the international fashion stage.

It is believed that with the continuation and upgrading of the urban beauty "Youth" undergraduate underwear creative design competition in the future, the competition will also become a high-quality brand IP with great attraction and recognition for young people in the urban beauty brand system. In the future, this brand IP will form a strong centripetal force that gathers more young creative talents, excavates and transports more talents for the whole industry, creates more new products that meet the aesthetics of generation Z consumers and are closer to their demand for underwear, and demonstrates the birth of new blockbusters together with more young people.