How To Create Fans Economy For Clothing, Shoes And Hats Enterprises

Clothing, shoes and hats enterprises how to create their own fans

1、 First of all, what are fans

In the new media culture environment such as mobile Internet, the "net generation" fans, as a popular fashion element, have entered the public's vision, with the tendency of "fans and admirers". We regard fans as a group characterized by diverse membership structure, clear internal division of labor, convenient and fast interaction, high emotional cohesion, strong liquidity, and clear internal hierarchy. Meanwhile, we call fans a unique feature of cognition and worship of idols.

In addition, the fans' behavior of chasing stars and worshipping in various unhealthy cross-border areas seems to be only superficial. Sometimes, fans can't distinguish the huge black industry chain behind them. Some use marketing numbers and non-standard platforms to use fans' admiration, deliberately create tears, and gain unscrupulous traffic. They create heat by contradiction, exchange flow with heat, and seek profits with flow. They earn a lot of money and leave fans with chicken feathers. So developing fans can't be a tool to exploit illegal behavior.

What we need to talk about here is how to identify the fans that really belong to themselves. We all know that fans are intangible assets and wealth of enterprises. First, they have a certain sense of identity for the products or services of enterprises, and secondly, they pay for the products or services of enterprises once or more, The important thing is that there is certain interaction and interaction between enterprises. Only with the above elements can we confirm that they belong to their real fans. The more fans there are, the better the benefits of the enterprise. Therefore, it is determined that the enterprise will become a well-known star enterprise over time, which is the pursuit of excellent enterprises!

For the leading enterprises in the industry, it is necessary to state that the clothing brand enterprises with certain popularity offline are not in the scope of our discussion, because this type of enterprises only add a sales entrance in the e-commerce platform, and their fans have formed.

We only talk about the clothing brand enterprises that have not formed a stable brand, and the hot e-commerce enterprises. On the development and formation of the fan economy, the teacher has communicated with some bosses for many times. They are not willing to agree with the understanding of the fans. The reason is that most of these enterprises grow up by purchasing flow and relying on the orders, It seems that there are millions or tens of millions of fans, but these fans don't necessarily know the brand of the enterprise. Everyone of us has gone through the process of purchasing goods on the e-commerce platform. With the application of Internet big data, our purchase intention is not browsing controlled by ourselves, but constantly pushed by the platform through big data, Those who are more determined may further consider their purchase intention, while those who are aimless will place an order randomly. Here I think you should understand the true and false fan effect of those e-commerce enterprises. The teacher once talked with a person in charge of an enterprise with an annual turnover of more than 200 million yuan, He is proud to say that he already has 2 million fans on XX treasure. The teacher asked the fans how you maintain them. He said that the company's employees maintain it through the establishment of wechat group. Here, we will not say whether such maintenance is scientific. What I want to say is whether these fans know your enterprise name and brand, Another kind of enterprise is to keep the customers accumulated for many years in the form in the computer and think that they are their fans. This is the core of what we want to tell you, so do you understand the concept of fans.

What's the difference between fans and fans' economy

The above has described the attributes of fans, then the focus of fan economy is a kind of pink circle behavior for commercial purposes, which guides fans to recommend each kind of paid consumption with intentional reputation, and generate economic benefits by adopting tangible or intangible purchase behavior. Finally, the specific consumption behavior of consumers has the following three characteristics: continuous and comprehensive information collection, philatelic commodity consumption, community gathering of fans and so on.

The characteristics of the formed fans of consumers are mainly shown in the following three aspects: first, fanatical consumption; second, religious enthusiasm consumption; third, rational consumption.

Enterprises need to establish their own fans' economic territory, so they need to understand the current development trend of digital economy fundamentally. Only by understanding and understanding the development logic behind the information age, will they calmly face the current new Internet economy, and never be fooled by the subtext of some monopoly platforms.

Third, how to build the fans economy of enterprises in the information age of digital economy.

If you want to develop your own fan economy, you should start from the basic work. In the development process of Internet technology entering China for more than 20 years, especially today, it has become fully mature. Because of the further popularization of 5g digital information, the traditional e-commerce platform can no longer meet the requirements of enterprises in e-commerce product sales and service, With the rationalization of consumers, the competition in the future market will be the competition of brand culture, the competition of the number of fans who admire the products of enterprises, the competition of face-to-face vertical service between the terminal and the consumers, and the competition of the economic core of fans with personalized service. With the solution of the information transmission speed in 5g or even 6G era, the competition between people, the competition between people, the competition between people, the competition between people, the competition between people, the competition between people, the competition between the fans, the competition between Realizing zero distance between things is the beginning of a new digital economy. We believe that 2021 will become the first year of transformation, upgrading and self subversion of traditional industries. Then, when it comes to a new stage, the final result is that the traditional e-commerce platform and many live broadcasting platforms can not fundamentally solve the transformation and upgrading of production enterprises. With personalized production and service, The traditional e-commerce platform is difficult to achieve diversified development of enterprises, because the traditional industry has formed an inherent business model of agents, distributors, Direct stores and so on through the market development for many years. As a result, enterprises can not quickly integrate into the digital torrent and encounter an insurmountable bottleneck. At this critical watershed, one step is wrong and all is lost, As a result, the resources and capital accumulated in the past will soon disappear. The important thing is that the channels established by the company, such as agents, distributors and direct stores, have to abandon the enterprise.

Fourth, how to quickly establish their own fan economic Internet territory

In order to fundamentally solve the problem of enterprises' rapid integration into the digital economy, it is necessary to start with the establishment of enterprise informatization and Internet data application. The specific solutions should start from the following aspects: first, the infrastructure of the framework structure, which needs to start from the layout of hardware, software and talents, and secondly, the concept of enterprise transformation and upgrading, It is a key problem to realize the unity of values from the thought of internal personnel, that is, dealers and agents in the whole country.

The establishment of clothing company information online and offline integration, the development of systematic construction, the main three parts as the overall design plan,

Fifth, it is not difficult for enterprises to establish their own information centers

The importance of the basic information construction of clothing companies lies in: one is that with the accumulation of information data, the assets of enterprises in the future will be composed of two parts: one is the formation of existing fixed assets such as land, buildings and equipment; the other is the formation of brand culture, enterprise image, intellectual property rights, brand trademarks, etc The intangible assets formed by resource data is also the fan economy we talked about earlier. If we understand the above two points, it is particularly important to establish private cloud data centers for enterprises. These investments are not only to protect their own assets, but also to realize unlimited expansion needs, because the process from the transformation of traditional industries to the information age of digital economy starts here, Information center is more important than data bank.

1. Establish a secure data center: establish an independent private cloud, lease cabinets, and purchase the enterprise's own servers.

2. Database constructed by information system, operation system, customer relationship information database, financial management database, consumer member management system, after-sales service system, and specific establishment of customer consumption database files

3. Build the online and offline marketing system of the enterprise

Maybe some entrepreneurs have already sprouted a little when they see here, because many enterprises do not have such talent and technology. What should we do? The key point is to realize the layout of intelligent automatic real-time service system strategically, and to recognize these necessary basic knowledge is a dilemma that a successful enterprise must face in the digital era. There is no second way to succeed, otherwise, it will be the object of this round of elimination.

6. If you understand that the Internet is an application tool, you won't blindly invest in foreign countries

Due to the rapid development of the Internet, various types of application systems emerge in an endless stream. The problem is that all of them belong to the behavior of enterprises. So far, no official standard has been put forward. There are different opinions and mixed views. As a result, traditional operators can't do anything about it. If they don't pay attention to it, they will be cheated. Some enterprises try different application platforms and keep trying and failing, Lead to talk about the Internet color change, at present, has a system of enterprises, most of the enterprise information system is passive acceptance, the reason is because do not understand! So, how to choose the information system of clothing company and which aspect should we start from? It is necessary to popularize some Internet knowledge to the business owners of clothing companies. The development of new Internet technologies to today is from:

1. There are web systems, one is PC and the other is WAP mobile Internet. So far, the official public domain traffic data still accounts for more than 55% of the whole Internet source,

2. App ports are mainly application-oriented, mainly banking, government and other applications, followed by large-scale Internet companies that have formed a large-scale. Due to the monopolistic status of enterprises, such as e-commerce platform, game platform, IM communication platform, etc. These applications not only obtain their own application traffic, but also obtain traffic strongly through their own monopoly applications, such as payment type app applications. In fact, these traffic acquisition still needs 55% of the public domain Internet platform traffic, We understand that if garment enterprises establish their own information platform, they should choose the two points mentioned above as the entrance choice. Specifically, they should establish their own information platform, and secondly, establish their own data analysis system. They must understand what their real needs are, rather than arrange themselves by some software companies' out of context phased software, As far as the software companies on the market are concerned, they are excellent IT engineers, but they are not your project designers. If they are blindly involved, they will often lead to the lack of limbs and legs, which is difficult to meet the sustainable development! In addition, the purpose of establishing the system is mainly for all the merchants under our company to grow together with the company and enjoy the Internet dividend brought by the company's information platform. Of course, how to realize the integration of online and offline, it is particularly important for agents and dealers to jointly develop to achieve a permanent win-win ecological chain, This is the core competitiveness of our platform, and it is also the construction of the enterprise's own e-commerce system. In this way, the above two traffic channels will be selected. One is the domain name entrance. Some people say that who can remember the domain name? Yes, it's difficult to remember your English domain name, and it's hard to promote it. However, by setting up another one, you can definitely remember your Chinese name. Then this is the keyword entry in the Internet field, which is generally to choose a search platform. The other is to register a public number and add another entrance to our app application, This is to enable your information to quickly intervene in some of the current well-known app application platforms to obtain huge traffic channels! Understand the above two core entrance, the key is to bypass and solve the shielding technology between large platforms! We will understand the advantages of our own information system and solve the enterprise management upgrade at the same time. The specific operating system will have a special lecture later, and the teacher in the next class will give a lecture on how to convert public domain traffic to private domain