Strong Cooperation: Focus On The Co Exhibition Of Humen International Clothing Fair And Chic

        Once a year, China (Humen) International Clothing Fair has been held for 25 times

This year will usher in historic changes: and“ "Chic" Joint exhibition

Time: November 3-5, 2021 location: Shenzhen International Convention and Exhibition Center

The picture is: the first Humen clothing fair in 1996

Click on the picture to review the wonderful memory of Humen clothing Fair

China (Humen) International Clothing Fair (hereinafter referred to as "Humen clothing fair") has been successfully held for 25 consecutive sessions from 1996 to 2020. The successful holding of Humen clothing Fair has played an important role in promoting the development of Humen clothing industry, establishing and expanding the image and influence of Humen clothing industry cluster, and cultivating and establishing clothing brands, It has become an important platform for Humen clothing industry to display its own brands, release market information, lead fashion trends, promote exchanges and cooperation, and expand market space. It has been highly praised by the industry for its high transaction rate, wide influence and strong radiation force. It has won the "most influential Textile Exhibition in China", "the most influential professional exhibition in the industry" "China industry brand Exhibition Golden Tripod Award" and many other awards. However, with the passage of time, the development of the industry and the intensification of competition in the industry, the mode of holding the exhibition has also changed a lot. In addition, the main venue, Humen Convention and Exhibition Center, is not large enough and its function is not perfect, which makes it difficult for the exhibition to become bigger and stronger. As a result, Humen service meeting faces the problem of weakening influence and function, which can not meet the needs of industrial development, Therefore, we must innovate thinking, innovate exhibition mode and seek new breakthrough, so as to continue to lead Humen clothing industry to a higher level.

　　 Pay close attention to what will be the appearance of this year's Humen Service Fair? What are the main changes?

　　 First, the strong should join hands to complement each other's advantages.

The most prominent highlight of this transformation is to shift Humen clothing fair into Shenzhen International Convention and Exhibition Center (New Hall) in the form of "exhibition in exhibition", and jointly exhibition with "chic Shenzhen" sponsored by China clothing association, China Trade Co., Ltd., and textile industry branch of China Council for the promotion of international trade. There are many advantages in doing so. It can not only make full use of chic's great influence and strong popularity, but also promote the overall image of Humen clothing fair to a new height. With the help of chic's large flow of professional purchasers, Humen exhibitors can expand more market space, connect more industry resources, and bring better commercial benefits, And it can continue to maintain the unique brand image and wide influence of Humen Service Fair in the industry for a long time. Moreover, the transportation is very convenient. It is a ten minute drive from Humen to Shenzhen Pavilion. Compared with other provinces and cities such as Shanghai, the cost for enterprises to visit Shenzhen International Convention and Exhibition Center is relatively low.

Humen is a well-known clothing industry cluster at home and abroad, with strong industrial foundation, perfect market system, complete industrial chain, high-quality production and manufacturing, and numerous brands of women's and children's wear. Over the years, Humen has a position that can not be ignored in China's textile and garment industry. Humen clothing brands are all over the country, and Humen clothing suppliers are also from the country. Every year, tens of thousands of buyers and suppliers come from home and abroad, which has a great reputation and influence in the industry. Humen garment has been deeply rooted in the fertile soil of China's textile and garment industry, and has been developing together with China's garment industry. Therefore, Humen Service Fair can also be used as an important supplement to "chic Bay Area Exhibition", which can lead each other and develop together.

　 Second, maintain vitality and lead fashion 。

In order to continue to maintain the fashion innovation ability of Humen, the Humen fashion week, Humen Cup International Youth Design (women's wear) competition, China (Humen) International Children's wear online design competition and fashion forum, which were held at the same time with Humen Fashion Fair, will be held locally in Humen, so as to promote the fashion, leading force and high-end of Humen clothing. It is planned to hold Dawan district (Humen) fashion week and the 9th China (Humen) International Children's wear online design competition in Humen Convention and Exhibition Center from September to October, and the 22nd "Humen Cup" International Youth Design (women's wear) competition and fashion forum will be held in Humen Convention and Exhibition center in November.

　 What is "chic big bay Exhibition"

So, what is the origin of chic Shenzhen?

Sponsored by China Garment Association, China Trade Co., Ltd. and textile industry branch of China Council for the promotion of international trade, chic is the largest and most influential professional clothing exhibition in Asia and even the world, with the top-level industry advantage resources and the most powerful professional merchants in China, The exhibition was originally held in Beijing, and now it has been held twice in spring, summer and autumn and winter in Shanghai. It has been held for 29 years. It first landed in Shenzhen International Convention and Exhibition Center (New Hall) from July 15 to 17, 2020, and is called "chic Shenzhen". 2021chic Dawan District exhibition is scheduled to be held in Shenzhen International Convention and Exhibition Center from November 3 to 5.

Shenzhen International Convention and Exhibition Center (New Hall), as the venue of the exhibition, covers an area of 1.48 million square meters. The first phase of the project will be fully completed and put into use in 2019. It will become the second largest exhibition center in the world and the largest in China with the net exhibition area second only to Hannover Convention and Exhibition Center in Germany. After the overall completion of the project, the exhibition area will reach 800000 square meters, It will become the largest exhibition center in the world. Chic Dawan District Exhibition will be held in hall 9 and 11 of the center.

Over the years, in order to help enterprises create brands and expand the market, Humen has organized many groups to participate in the China clothing and apparel Expo (CHIC), and many clothing brands have benefited from it. We find that chic plays an important role in promoting the growth of enterprises. Different types of enterprises have different gains. For example, for old brand enterprises, chic helps enterprises to expand sales channels, enhance brand awareness and increase brand exposure. For new brands, chic guides enterprises to feedback the intention of exhibition customers, To better adjust the adaptability of brand style and market; For the supply chain enterprises, chic provides more professional and targeted customer groups, helps them expand the scope of customer groups, and provides more possibilities for the development of enterprises. Although the effect of an exhibition may not be immediate, for enterprises, the impact is extremely far-reaching. The significance of participating in chic is not only the amount of on-site turnover, but also through the business platform built by chic, enterprises can explore customer groups in different regions, expand the market more effectively, and more importantly, enterprises can participate in the exhibition, We can explore more possibilities of their own development, through running in with the market, perceive the changes in the market, and constantly adjust products, so as to find out the positioning of the enterprise itself. Through many exhibitions and long-term persistence and accumulation, cultivation and precipitation, we have laid a solid foundation for the enterprise to become bigger and stronger.

        Humen International Clothing Fair, as a source base of Southern clothing, has successfully reported 25 times in the past, making great contributions to the development of China's clothing industry Joint exhibition is another innovative move, we look forward to it A great event will happen in China's clothing industry.

Extended reading:

Let's review: the past 25 years --- China China (Humen) International Clothing Fair, wonderful memory