Home >

Sany Heavy Industry At The Turning Point: From Domestic "Cross" To International

2021/8/10 11:37:00 0

Turning PointDomesticInternational

Sany Heavy Industry Co., Ltd. (600031, hereinafter referred to as Sany Heavy Industry) Sany Automobile Manufacturing Co., Ltd. (hereinafter referred to as Sany Heavy Industry) Sany Automobile Manufacturing Co., Ltd. (hereinafter referred to as Sany Heavy Industry) Sany Automobile Manufacturing Co., Ltd. (hereinafter referred to as Sany Heavy Industry) has increased the prices of pump trucks, mixer trucks, vehicle mounted pumps and other national six series products appropriately on the basis of national five-year plan, with the increase ranging from 5% to 10%. The reason is that since the beginning of the year, the prices of steel, non-ferrous metals and other bulk materials have risen substantially and maintained a high level. At the same time, from July 1, the upgrading of national VI emission has led to the increase of engine cost.

On August 9, Chen Jing, deputy general manager of Sany Heavy Industry Co., Ltd. and general manager of pumping marketing company, said in an exclusive interview with the reporter of 21st century economic report that the price increase was mainly carried out around Sany six concrete complete sets of equipment and sany mixing plant“ On the one hand, the rise in raw materials this year has put pressure on costs; On the other hand, compared with state-5 products, the state-6 products have been upgraded in terms of power system, pumping system and intelligence, trying to bring more added value to customers. At present, the relative acceptance of customers is good. "

According to Chen Jing, the sales volume of new products in August is expected to account for half of the total sales. In the new product market soon, and some dealers still have some inventory to digest, the market performance of guoliu new machine is in line with expectations.

Although the cost increase makes the industry under pressure, the construction machinery industry is still in a stable growth stage year-on-year. According to the public data, Sany achieved revenue of 33.3 billion yuan in the first quarter, up 93% year-on-year; The net profit was 5.5 billion yuan, an increase of 146%.

"In the future, China's infrastructure construction, product upgrading and manual replacement will continue to bring stable market scale to the concrete machinery industry, but the growth rate will return to a relatively stable state. At the same time, problems such as overcapacity and vicious competition have been adjusted in the past five years, and the market returns to rationality, and the overall industry pattern will become better and better. " Chen Jingru said.

R & D cost reduction

The price of raw materials remains high, and the increase of cost is obvious.

Chen Jing pointed out that, taking the price of steel as an example, the price of steel was about 3700-3800 yuan per ton last year, but this year, the highest price has risen to 6000 yuan per ton. At present, the average price of steel is about 5300 yuan / ton, which leads to a 10% increase in the cost of concrete machinery“ Most of the cost increase has been resolved through the cost reduction measures within the enterprise, such as further improving the utilization rate of steel and promoting the lightweight of products. Theoretically speaking, technological innovation does not bring about an increase in costs. It should create higher value for customers through technological innovation rather than simple cost transfer. "

According to the public data, Sany Heavy Industry invested 6.259 billion yuan in R & D in 2020, accounting for 6.30% of its revenue. In the first quarter of 2021, the R & D rate was 4.25%, which was 0.6% and 1.7% higher than that of the same period last year (patent cooperation agreement)“ Sany always takes R & D and innovation as its first driving force, and invests about 5% of its sales volume into R & D every year, with more than 8000 R & D personnel. Only high input can bring high output of R & D innovation. In addition, there is also a set of incentive system for R & D within the enterprise to maintain a strong driving force in R & D and innovation and maintain the core value of products. " Chen Jing continued.

On the other hand, environmental protection laws and regulations are becoming more and more strict, "carbon peak, carbon neutral" poses new challenges to the development of China's construction machinery industry. China has made it clear that China will strive to achieve a carbon peak by 2030 and achieve carbon neutrality by 2060.

It is worth noting that the new products of Sany Heavy Industry concrete machinery and equipment have reached the "national six" phase B emission standard three years ahead of schedule. Equipped with Sany special chassis and sany DEUTZ engine, they also meet the overall layout design and performance requirements of concrete machinery. The data show that, compared with the national five products, the emissions of hydrocarbons (HC) and nitrogen oxides (NOx) and particulate matter (PM) of national six products are reduced by more than 77% and 67%, respectively, which makes the emissions more clean and environmentally friendly. By optimizing the power matching, improving the efficiency of the oil pump and reducing the pumping resistance, the average fuel consumption can be reduced by 10% and 5% respectively. According to the calculation of 60000 cubic meters per year of pump truck, the average fuel saving is 40000 yuan / year.

At present, the concrete industry not only faces the increasingly strict emission regulations, but also needs to deal with the cruel challenge of manufactured sand. With the increasing efforts of environmental protection, the traditional river sand enterprises have to stop work and rectify one after another, facing the transformation and upgrading. The machine-made sand made by crushing stones and then grinding has become the industry trend. Although machine-made sand meets the needs of modern building development, due to the defects of easy segregation, high resistance and high wear, the construction difficulty is increased and the efficiency is reduced. Therefore, higher requirements are put forward for pumping equipment, especially for pumping vulnerable parts.

In view of the future development trend of pump truck products, Chen Jing said: "Sany s series flagship pump truck can overcome the body loss caused by machine-made sand through the upgraded pumping system, composite materials and vulnerable parts with the longest service life in the industry. In addition, it is also one of the directions for further research and development in the future to realize intelligent collaborative scheduling among the mixing plant, pump truck and mixer truck to help improve the production efficiency and operational efficiency of customers. For example, predictive maintenance can be realized in the operation process of pump truck, and the maintenance and maintenance of equipment can be judged in advance by monitoring various data of pump truck, so as to prevent equipment problems

Market growth at home and abroad

The steady growth of infrastructure and real estate investment provides a strong guarantee for the development of the concrete machinery industry, and the high prospect of the industry is expected to continue.

According to the public data, from January to February 2021, investment in real estate development increased by 38% year on year; Investment in manufacturing industry increased by 37%; Infrastructure investment increased by 37%. According to the forecast data of Zheshang securities, the excavator industry will grow by 10% - 15% in 2021, and the concrete machinery industry will grow by 20% - 25%. It is expected that the real estate and infrastructure investment will grow at a high speed, and the demand for concrete machinery will be strong.

The elimination and upgrading of products will further stimulate the demand for renewal. Wanlian Securities pointed out in its research report that with the accelerated implementation of the "national six" standard for heavy duty diesel vehicles, a large number of construction machinery and equipment of the "national three" standard will be phased out, and the demand for updating the existing equipment will become the main driving factor for the industry growth in the next 2-3 years.

From the perspective of overseas market, Zheshang Securities Co., Ltd. believes that construction machinery is China's current dominant industry, and Chinese companies can rely on economies of scale, industrial chain advantages, and operational efficiency advantages to gain a global leading position. Sany Heavy Industry and other industry leaders will obtain considerable market share in the world after completing the domestic import substitution, and will move from the Chinese leader to the global leader.

According to the public data, Sany Heavy Industry's market share in nearly 30 countries and regions in the world has risen to the first place in 2020, and its sales in developed countries such as the United States and Europe has achieved rapid growth. Sany Heavy Industry is the world's largest concrete machinery, to accelerate the development of overseas markets, the export of concrete machinery will become another driving force for the growth of industry demand.

According to Chen Jing, since the acquisition of German concrete machinery company Putzmeister in 2012, Sany Heavy Industry has taken a leading position in overseas market share, and its global market share of concrete machinery has exceeded 50%, becoming the world's first brand“ The overseas sales of Sany concrete machinery increased by 130% in the first half of this year. On the one hand, due to the impact of the epidemic situation, the export base was relatively low last year; on the other hand, the core competitiveness in environmental protection, energy conservation, intelligent innovation and customer service provided Sany Heavy Industry with a strong foundation to expand its concrete machinery products at home and abroad. "

 

  • Related reading

Improving The Threshold Of Innovative Drugs: CDE New Deal Focuses On R & D Homogeneity, Pushing "China'S First Initiative"

Industry leader
|
2021/7/7 12:54:00
2

Qian Xuesen: The Spirit Of "Two Bombs And One Star"

Industry leader
|
2021/7/3 10:28:00
76

Ma Maojie, The Hero Of Crossing The River

Industry leader
|
2021/7/2 10:41:00
4

Huawei Repositioning: The Evolution Of Software And Hardware Giants

Industry leader
|
2021/7/1 14:43:00
2

Huang Baomei, An Old Textile Worker, Was Awarded The "July 1 Medal" By General Secretary Xi Jinping

Industry leader
|
2021/6/30 11:07:00
12
Read the next article

"Top 100 Garment Enterprises In 2020" Officially Released!

In August 2021, China Garment Association officially released the list of "top 100 garment enterprises in 2020".