Copenhagen Fashion Week: Wear The Moment And Look To The Future

        The Copenhagen fashion week (cphfw), which will lead the fashion week that will begin next month, has just come to an end. The air is still filled with the joy of the audience - after all, this is the first spring / summer fashion week of 2022 to return to the live show. A. roege hove, a knitwear designer, presented her sixth collection in the form of a physical fashion show for the first time; Saks Potts put his own catwalk in the former residence of Arne Jacobsen, a famous Danish architect; Denmark's well-known local brand Ganni chose to display its new spring and summer series on the largest green power plant in Copenhagen, the capital, which is also an artificial ski slope.

There is no doubt that for this group of excellent designers from Scandinavia, creativity and design inspiration are inexhaustible, but it is worth noting that from 2020, cphfw has higher requirements for designers' Talent - how to creatively strengthen sustainable fashion concept and implement it“ After working in the field of sustainable development for so long, most of the people I see speak more and do less. I don't want cphfw to fall into this situation, so from the very beginning, we have to take a very radical approach and set clear standards and requirements for participants. " Cecilie thorsmark, CEO of cphfw, who has been engaged in sustainable development for many years, pointed out that cphfw will become the only large fashion week that sets the bottom line of sustainable responsibility practice standards for all designers and brands participating in the event, otherwise, it will not be able to participate in the official fashion show.

These guidelines include, but are not limited to: 50% or more of the designed fashion fabrics must be certified and recycled organically. Unsold clothes should not be destroyed directly, and even samples should be reused (or presented in digital form). In the actual fashion show scene, the design of the setting needs to comply with the principle of zero waste, and no disposable plastic (including hanger, clothing bag or other types of clothing protection device) can appear in the backstage. Although meeting these requirements is not a simple task and requires designers, large and small, to make major adjustments when dealing with their own crafts, the guests present at this season's fashion week are willing to prove that they have never compromised whether it is to demonstrate the creativity and quality of their works or to establish a more responsible fashion practice.

Inspired by the urban tradition, in order to pay tribute to the majority of women cycling to work in Copenhagen, diante, Ganni's creative director, and Cecilie Bahnsen, the designer of the same name, have designed the spring and summer 2022 collection as a cycling style. They designed the hem of the dress and the hem of the suit in a pleated style that could be folded up, because "this way, a woman riding a bicycle will not be entangled by a bicycle.". "There's a lot of support in the Copenhagen design community because Copenhagen is very green and I don't even have a driver's license," ditte said Ganni also promised to invest 1% of the brand's profits in sustainable development programs.

By malene Birger is one of Copenhagen's most legendary brands, and the brand creative director said that more than 51% of the fabrics in their new collection this year are recyclable. The designer brand nikolaj storm, as the winner of the zarando Sustainable Development Award, presents a new fabric made of unsalable stock fabric and cork, and designs a strong style fashion case of electronic future. For holzweiler, a niche brand in Norway, the transparency of the supply chain is a key concern. Susanne holzweiler and Andreas holzweile, the founders of the brand, said: "we have just invested in a new system to collect data from all our suppliers, and the processing information from raw materials to ready-made garments will be shared on a digital platform, Try to make the production process transparent. "

Since the outbreak of the epidemic, the priority of the fashion industry is no longer blindly seeking for speed and innovation. The seasonal fashion calendar is gradually replaced by the sense of responsibility with the goal of sustainable development. At the beginning of this Copenhagen fashion week, people are consciously redefining the role of fashion week. What unexpected new journey will be opened in the future fashion week is worth looking forward to.