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Yang Qian: Spokesperson For Super China

2021/9/25 1:00:00 48

Yang Qian

On September 23, taipingbird officially announced that Olympic champion Yang Qian was the spokesperson of women's clothing of taipingniao, aiming to join hands with taipingbird to further convey the brand-new attitude of China's new generation of youth to young consumers, jointly demonstrate the sportsmanship, and explore the youth issues of daring to challenge and create constantly.

As a Tsinghua student and a Post-00 athlete, Yang Qian shot down the first gold medal for China at the 2020 Tokyo Olympic Games, and won another gold in the team competition afterwards, creating a double gold performance in the Olympic Games.

The superchina (super China) series, which Yang Qian represents this time, is an independent product line under the taipingniao women's clothing. The series closely combines the trend and sports, and at the same time integrates Chinese culture into the design. Yang Qian will shoot visual blockbusters to show the image of a new generation of Chinese young people.

The 25th anniversary of taipingniao has a clear brand concept and values. It is committed to integrating Chinese culture into the international market and presenting the new image of Chinese brand to the world.

In 2018, taipingniao made its first appearance in New York Fashion Week on behalf of Chinese brands. In September 2019, taipingniao made a strong debut in New York Fashion Week and Paris fashion week with the theme of "Taiping youth game on" to show the trend aesthetics originated from Chinese design. We should focus on youth culture and encourage young people to pay attention to the growth of their inner self in addition to their external image.

By building platforms such as "China contemporary youth fashion research center", taipingniao continues to focus on youth fashion lifestyle and consumption trend insight, further helping to enhance the influence of Chinese design and cultivate more young Chinese design talents.

At the age of 21, Yang Qian is also in line with the youth spirit advocated by taipingniao. She loved the land and won honor for her country. She won her first gold medal in the Tokyo Olympic Games. She is young, energetic and changeable in image. She is a calm player in the shooting range, an excellent student in Tsinghua garden, and also a bi Xin Da Ren with an ancient spirit. Young people of 20 + have just entered the door of the unknown world, and the future is full of hope and infinite possibilities. Taipingniao constantly resonates with the young people of the times, listens to the values of the youth, and makes new integration.

On the same day, Yang Qian visited the Taiping bird fashion center of Ningbo headquarters, and interacted with designers to design, select and wear the super China series. Yang Qian said that as a Ningbo native, she is very happy to speak for the brand of Ningbo. Taipingbird has always encouraged young people to love, create and shine. She is looking forward to having more fun and creative experiences with taipingbird and exploring the different self in the competition field.

The same super China series of Yang Qian will be put on sale in the official flagship store of taipingniao tmall on September 26, and will successively land in the main stores offline.



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