Local Hot Spot: Shenyang, Liaoning Province Drives Industrial Development With Cheongsam Culture

"Cheongsam was born in Shenyang, which is indisputable. What we need to think about is how to drive the development of industry with Qipao culture." Chu Guoqing, President of Liaoning prose society, director of Shenyang CPPCC literature and History Museum, a famous writer and scholar, said in an interview.

The fifth Shenyang Qipao Culture Festival is about to open. Chu Guoqing believed that after five years of cultivation, Shenyang Qipao Culture Festival has gradually become stable. It will achieve twice the result with half the effort to continue to make the Qipao culture bigger and deeper, and to promote the industrial development with culture.

　　 The birth of Qipao in Shengjing is indisputable

Shenyang is a modern and ancient city, cheongsam is one of the elements connecting the history and future of the city.

Chu Guoqing took the reporter back to 1636. In April of that year, Huang Taiji led all the civil and military officials to offer sacrifices to heaven and earth at the temple of heaven outside Desheng Gate of Shengjing city. Then, he successively promulgated the system of the royal family, the Fujin, and the officials, including the system of "cutting hair and changing clothes". From then on, Qipao became the legal dress of the empress and the imperial concubines, the general clothing of Manchu and Han Dynasties, and the most moving style of Fenghuang tower and Shengjing city. Shenyang has also become the "old capital of cheongsam".

According to Chu Guoqing, Qipao, as the name implies, is "the robe of the Qiren". "Up to now, it is indisputable that cheongsam was born in Shenyang." Chu Guoqing said that since the Qing Dynasty was established in Shenyang, Qipao naturally became the first popular in Shenyang, and gradually spread and popularized from the palace to the market.

　　 Cheongsam culture should be based on Industry

Shenyang is not only the birthplace of cheongsam, but also the continuation of cheongsam culture. According to Chu Guoqing, Shenyang has always had its own cheongsam factory, which provides the most beautiful clothes for ladies in this city and makes cheongsam famous all over the world. In the book "Chinese cheongsam" published by Liaoning Ethnic Publishing House, a picture of a grown-up lady and three little girls in front of Shenyang Qipao factory is published.

"Cheongsam has a long history in Shenyang, so we should study, promote, reorganize and deepen cheongsam culture. The Qipao Culture Festival is undoubtedly an effective measure to develop cheongsam culture. We should dig deep into the details of cheongsam and enlarge the cultural symbol of the" old capital of cheongsam ". Of course, the most important thing is to combine culture with local industry, and to develop and strengthen cheongsam industry is the ultimate goal." Chu Guoqing said that to make a qipao Cultural Festival, we should not only excavate the culture of cheongsam, but also be based on the city and industry. In this regard, Shenyang has made a good attempt.

　　 Qipao Culture Festival can be "high and high"

Among the four main activities to be held in the 5th Shenyang Qipao Culture Festival, there are not only activities such as cheongsam industry development forum, but also activities leading to industrial development such as e-commerce service platform settlement, special press conference, research and innovation achievement exhibition, and a national style feast that can attract attention, such as "custom Qipao Art Award", Chu Guoqing commented that Shenyang Qipao Culture Festival has gradually grown and matured after five years of cultivation.

In the main activities of Shenyang Qipao Culture Festival, the concept of "promoting production by culture, promoting sales by exhibition, and building momentum with show" is contained in the main activities of Shenyang cheongsam Culture Festival, and its advantages and functions in boosting the development of cheongsam industry are gradually highlighted. Chu Guoqing said that Shenyang can also do more "tall and tall" activities on this basis. For example, organizing a national Qipao design competition, inviting national outstanding designers to bring their works to Shen to participate in the competition; During the Shenyang Qipao Culture Festival, the "Chinese cheongsam fashion index" was released to attract the attention of the whole country and the world to Shenyang.

In Shengjing 1636: Qipao was born here, Chu Guoqing wrote affectionately: we can't predict what the future cheongsam will look like. We are reminiscent of the past, focusing on the present. At present and even in the future, women wearing cheongsam, or men who like to wear cheongsam women, must not forget Shenyang, the "ancient capital of cheongsam", and Shengjing 1636 when looking at the most beautiful and charming scenery in the world clothing history.

This year, the charm of "Qipao old capital" continues to bloom! The fifth Shenyang Qipao Culture Festival will come as scheduled, and there will be good strategies, beautiful cheongsam, and talent elites in this grand gathering. From October 12 to 14, let's focus on Shenyang, cheongsam culture and the grand stage for the development of cheongsam industry in Shenyang.

(source: Shenyang daily)